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An Introduction to Effective Public Speaking. Dr. Michael A. Shires Pepperdine School of Public Policy Monday, August 19, 2002 New Student Orientation in Malibu, California. Public Speaking Skills are Mandatory for Successful Careers in Public Policy.
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An Introduction to Effective Public Speaking Dr. Michael A. Shires Pepperdine School of Public Policy Monday, August 19, 2002 New Student Orientation in Malibu, California
Public Speaking Skills are Mandatory for Successful Careers in Public Policy • Need to convey ideas clearly and effectively • Often need to deliver the ideas yourself to get them fair hearing • Your personal style is key to your success • Must be your style • Build off your strengths • More important than writing
Nervousness Is Always There! • Tension is a good thing • Will always be with you • Practice is key to managing it
The First Step Is To Focus On Your Purpose • Right style is function of audience and goals • Convince • Inform • Entertain • Your purpose is to get ideas across and sell them • People are there to hear you • Even if they have no choice
Four Keys to Effective Speaking • Preparing adequately • Organizing the session • Delivering the goods • Building rapport
Preparing Strengthens Your Talk By Increasing Your Confidence • Overprepare—make sure you know your stuff! • Practice orally and often if you are nervous • Know your audience • Practice answers to anticipated questions • Practice answers to difficult or inflammatory questions
Four Keys to Effective Speaking • Preparing adequately • Deal with logistics • Delivering the goods • Building rapport
Try To Resolve Logistical Concerns In Advance • Know the details of presentation setting • Bring what you need with you • Test changing slides and any needed technology • Plan on worst case
Four Keys to Effective Speaking • Preparing adequately • Deal with logistics • Delivering the goods • Building rapport
Delivery Is The Bottom Line • Stand • Dress and even overdress • Speak clearly • Do not read • Establish eye contact
More Things To Avoid… • Speak with NOT AT audience • Avoid distracting mannerisms • Rocking • Pacing • Touching face • “You know”, “Um”, “Uh” • Breathe
Four Keys to Effective Speaking • Preparing adequately • Deal with logistics • Delivering the goods • Building rapport
Remember Your Goal is To Build A Relationship With The Audience • Maintain eye contact with audience • Remember culture parameters • Keep eye contact with other than principal players • They may be counting on feedback from others • Use language that validates audience
Rapport Requires Personal Integrity • Be upfront about serious situations (usually) • Preserve key elements of style • Be bold • Be appropriate • Do NOT personalize critiques or attacks • Be respectful • Whoever loses temper first, loses edge
The End Is Often As Important As the Opening • Be thankful for their time and express appreciation • Do not devalue yourself too much—they may believe it • Make sure to practice “getting off the stage” • Use their (and your) time wisely
One Final Thought • Most important way to get better:PRACTICE!!!!!! • Toastmasters