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Shaking up markets and creating questions around which industries will hit the mark, and which will fall below target, technological advancement is both exciting and worrying; exciting for those companies prepared to experiment with new tech, and worrying for those who donu2019t have what it takes to keep up with the advancements.
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Shaking up markets and creating questions around which industries will hit the mark, and which will fall below target, technological advancement is both exciting and worrying; exciting for those companies prepared to experiment with new tech, and worrying for those who don’t have what it takes to keep up with the advancements. So, what’s responsible for creating this major shake-up in the business world? Disruptive technology – what exactly is it? Referring to a technology whose application directly impacts upon the function of a market or industry, disruptive technology can help business models generate new markets and values if they adapt to it quickly enough, but it almost always leads to the disruption of many, well-established companies.
Occurring less frequently but certainly more convenient to use in the long run, disruptive technologies have the potential to exceed market expectations, once they appear as if they might be profit worthy, although it’s important to note that many may not initially satisfy the demands of the high-end markets. One classic example of disruptive innovation is the internet; when the worldwide web was first introduced, few could have predicted quite how much it would go on to change the way we live, work and play, and e-commerce has emerged as one of the internet’s leading disruptive technologies, with millions of products and services available.
Disruptive technology in the world of business Companies that are already well established, tend to shift their focus to their most demanding customers early on, and simply don’t have the flexibility to adapt quickly to new and changing needs that may arise. Small companies or startups on the other hand, can focus on customers that may have been overlooked and gain significant momentum as they move to explore new markets. While efficiency is the number one goal of large companies, young companies or startups tend to be more willing (and able) to take risks and recognize the potential of disruptive technology, before finding ways to incorporate it into their business processes.
It’s also true that some of the biggest companies in the world have seen a lot of success after disrupting the markets and creating new values. How does a disruptive technology become a success? When a company or industry adopts a new technology to address trends in consumer behavior and expectations, that’s the point at which it can become truly disruptive; technology simply can’t be disruptive on its own. For a disruptive technology to be successful for your business, you’ll need to look at whether you have the capabilities to include it in your business model, and if you don’t, you might need help from an organization that can offer you some disruptive opportunities.
Digital disruptions may not be a subject all business owners are comfortable talking about, let alone adopting, but as we enter a new and distinctly digital era, disruptive technology is only to get bigger and better, and to stay ahead of your competitors and make a true name for yourself in the business world, you might need to board the express train to disruption! Intelliprise commits to empower organizations with cutting edge solutions. Intelliprise in Indianapolis, IN offers holistic Enterprise solutions, technologies, and systems integration for over 200 companies worldwide, ranging from startups to Fortune 1000 companies. Many of the largest companies outsource their business needs to Intelliprise, including leaders in retail, travel, e-commerce, education, hospitality, manufacturing, consumer goods, logistics, SCM, lifestyle, non-profits, and BFSI.