Membership Growth in Zone 30 “ We Do Just OK” Presentation by Jim Devlin, PDG

1. Membership Growth in Zone 30 “We Do Just OK” Presentation by Jim Devlin, PDG & Patty Daughtrey Co-Chairs Membership Success Seminar August, 2009

2. Recent headlines show an escalating need for Rotary’s humanitarian service… Violence stalking community Abuse and violence tied as No. 1 concerns for young people 20% Detroit residents live in poverty USA Homelessness growing Growing list of groups fighting homelessness USA’s effort to help homelessness got off to rocky start Children eating food not fit for dogs Child poverty in World reaches alarming rate One in every 65 people going hungry Child poverty: A National Scandal Russia’s child crisis – 1 in 10 healthy Alaska’s homeless – find shelter or die

3. And, internationally, how can there be peace in the world with this injustice A third of the world’s population carries the TB bacterium West’s aid for dying children too little, too late 19,000 children die each day because of world debt Children dying of hunger, disease Children dying of malnutrition in Northern Afghanistan Poverty gap growing wider Children of world dying for assistance Four million Kenyans facing starvation 1.2 billion exist on less than $1 a day

4. Key Messages • The need for Rotary Humanitarian Service is expanding everywhere • Our numbers are not growing to meet this need • Past practices will not solve the problem, a new approach is needed • Success will depend on: • Re-energizing “sleepy” clubs • Implementing an integrated strategy for recruitment and retention • and . . . . . .

5. In Zone 30, despite extraordinary efforts to develop membership, we have had a net loss in membership

6. This loss threatens our ability to meet humanitarian needs: the gap is growing Humanitarian Needs The “GAP” Membership

7. But, if over the past five years we had retained 50% of the members we lost, the Zone Membership would have been over 40,000 members last year! “Lost” Members “New” Members

8. Especially serious is the loss of members who have been in Rotary three years or less!

9. 45% of lost members had less than three years of membership! 15% 22% > 1 Year 10 + Years 1 – 2 Years 18% 5 – 10 Years 17% 3 – 5 Years 2 – 3 Years 12% 16%

10. And, when we examine reasons for termination, not all are “beyond our control” Business Transfer Disinterest Moved Attendance No Reason Given Business Pressure Health/ Personal Other Deceased

11. Zone Membership by District at start of 2008-09 Rotary Year

12. New Rotarians Introduced this Rotary Year

13. Membership as of May 15, 2009

14. Terminations as of May 15, 2009

15. Actual Membership as of May 15, 2009

16. Successful Growth?

17. We do have more clubs in the Zone!

18. District 6780 • Clubs • Lost Athens 3-7 members • Gained Oak Ridge Sunset 25-37 membe • We had the best growth in our Zone + 78 But it is not enough. • We had 13 clubs meet or exceed Pres. D.K.LEE’s growth of 10 %

19. The Leaders • 1 Oak Ridge Sunset 44.0% • 2 Hartsville 29.6% • 3 North River Chat. 25.7% • 4 Monteagle 25.0% • 5 Cookeville Bkft 25.0% • 6 Manchester 23.5% • 7 North Knoxville 16.1%

20. The Leaders • 8 Etowah 14.3% • 9 Clinton 14.3% • 10 McMinnville Breakfast 13.3% • 11 Sparta 12.5% • 12 Fairfield Glade 12.2% • 13 Gatlinburg 11.1% • 14 Grundy County 9.5%

21. Growth Take Action Trigger Point Business as Usual Ignore We are at a trigger point: What is our district’s future?

22. If Rotary is to remain relevant, we must close the gap • This implies: • Strengthening, revitalizing, re-energizing our clubs • Organizing to attract and retain outstanding members • Adopting a cohesive, integrated strategy for attracting and retaining members • Finding new ways to start new clubs

23. You and your leadership team must strengthen, revitalize, re-energize • Develop a vision, a purpose for the club – what does the club want to be known for • Identify and develop a meaningful hands-on community service project • Don’t try to be all things to all people – be focused • Keep everyone involved in club activity

24. You and your leadership team must strengthen, revitalize, re-energize • Attract the highest quality speakers, on topics of interest to members • Provide good programs and meals • Communicate – up, down, sideways • Have fun • Have fun • Have fun Your district is either growing or dying You will make the difference

25. You and your team must ORGANIZE and ASSIGNRESPONSIBILITIES to attract and retain members Membership Growth Recruitment Retention

26. Organize to make it happen Membership Growth Recruitment Retention • Assign responsibility • Set objectives • Develop strategies • Prepare action plans • Offer incentives • Target segments of society • Monitor progress • Recognize/reward performance

27. Organize to make it happen Membership Growth Recruitment Retention • Assign responsibility • Analyze causes • Set objectives • Manage mentoring program • Get “feedback” on club • Recommend club initiatives • Build programs around new members • Measure impact/ track drop-outs • Assign responsibility • Set objectives • Develop strategies • Prepare action plans • Offer incentives • Target segments of society • Monitor progress • Recognize/reward performance

28. Recruitment Retention Involve In Club Educate In Rotary Excite About Rotary Identify prospective members Inform About Rotary Induct into Rotary Suite of Resources Adopt a strategy that will create a DEDICATED ROTARIAN Retention begins before the member is inducted into the club

29. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Classification survey • Business, professional leaders • Community trends • Business acquaintances • Appointment notices • Walk the streets • Yellow pages • Chamber of Commerce • T.R.F. Alumni • Former members

30. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • “ABC’s” of Rotary • Invite as guest • Meet other Rotarians • Why join Rotary (20 reasons) • “Why I joined Rotary” • “Why am I still a member” • Discuss club projects • T.R.F. • High ethical standards • Community representation

31. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Inform About Rotary Identify prospective members Induct into Rotary • A dignified ceremony • Invite spouse and family • Invite business/ professional associates • Spell out the meaning of Rotary and its obligations • Present with • - New Member Packet • “4 Way Test” • Object of Rotary • Make it a memorable event

32. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Assign mentor • STAR program • Assign as greeter • Select committee, stake out role • Vice-chair of committee • Delegate to conference • Attend Board meeting • Participate in fellowship • Classification talk • “New Members” Committee

33. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Identify prospective members Induct into Rotary Inform About Rotary • New member’s orientation • Fireside • Read booklets • Give talk on Rotary subject • Host Youth Exchange student • Host Foundation scholar • Host GSE team member • Attend • District conference • Foundation seminar • District assembly • RLI (Rotary Leadership Institute) • Other Rotary Clubs

34. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Be part of “winning team” • Accomplish major community project • Recognition (in media?) • Appoint to District Committee • Select for special project

35. Drawing throughout on extensive resources available to you • District membership team • Co-Chairs PDG Jim Devlin & Patty Daughtrey • Extension Dwight Jewell-Hartsville Larry Sheumaker-West Knoxville Dave Mason-Oak Ridge Sunset • Recruitment Charles Dammann-Hamilton Place • Retention Shirley Fox-S.Campbell County Roger Radel-Pigeon Forge • Development Laurie Taylor-Pigeon Forge

36. Drawing throughout on extensive resources available to you • District membership team • R.I. materials • Membership Recruitment Ideas • 10 Easy Ways to Attract and Retain • A Guide to Membership Retention • Club Inventory • Strategies for Member Education • STAR • Mentoring Worksheet • Membership Survey

37. Drawing throughout on extensive resources available to you • District membership team • R.I. materials • Membership Recruitment Ideas • 10 Easy Ways to Attract and Retain • A Guide to Membership Retention • Club Inventory • Strategies for Member Education • STAR • Mentoring Worksheet • Membership Survey • www.rotary.org/membership • Materials for download

38. It implies: • Changing our leadership style Addressing the humanitarian needs of the 21st century demands enthusiastic, dedicated, committed Rotarians • Changing club culture • Listening to members • Responding to community needs This is the real challenge of membership growth

39. Growth Take Action Trigger Point Business as Usual Ignore Where is your district going? The Future of Rotary is in your hands!