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MegaTrends

MegaTrends. The Major Directions Transforming Our Lives. What is a MegaTrend. A megatrend is a major restructuring, a larger pattern of broad trends that is reshaping and transforming our lives.

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MegaTrends

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  1. MegaTrends The Major Directions Transforming Our Lives

  2. What is a MegaTrend • A megatrend is a major restructuring, a larger pattern of broad trends that is reshaping and transforming our lives. • In manufacturing, megatrends are reshaping the nature of competition, both domestically and internationally. • The term megatrend was popularized by John Naisbitt in his 1982 book by the same name.

  3. Some Comments by Naisbitt • The most reliable way to anticipate the future is to understand the present • Trends are bottom up, fads are top down • America is a bottom up society • almost nothing starts in New York or Washington DC

  4. More Comments by Naisbitt • Individuals and society operate as closed systems • there is a finite capacity • new concerns force out old concerns • megatrends are about concerns and patterns of concern that persist over time • Trends, like horses, are easier to ride in the direction they are already going

  5. The Original Megatrends(1982) • from an Industrial Society to an Information Society • from Forced Technology to High Tech / High Touch • from a National Economy to a World Economy • from Short Term to Long Term • from Centralization to Decentralization

  6. The Original Megatrends(1982) • from Institutional Help to Self Help • from Representative Democracy to Participatory Democracy • from Hierarchies to Networking • from North to South • from Either/Or to Multiple Option

  7. Megatrends 2000 (1990)with Patricia Aburdene • the Booming Global Economy • global economic boom prompted by the information economy, freer trade, and a government bias towards economic expansion over political ideology • Renaissance in the Arts • rapid growth in participation in the fine and finer arts

  8. Megatrends 2000 (1990)with Patricia Aburdene • the Emergence of Free-Market Socialism • the emergence of free markets in socialist economies • Global Lifestyles and Cultural Nationalism • increasing similarities in global lifestyles with increased cultural nationalism

  9. Megatrends 2000 (1990)with Patricia Aburdene • the Privatization of the Welfare State • privatization of the welfare state in the western democracies • the Rise of the Pacific Rim • economic and cultural influence of Pacific Rim countries and California greatly expand

  10. Megatrends 2000 (1990)with Patricia Aburdene • the Rise of Women in Leadership • women become much more important in leadership roles • the Age of Biology • biotechnology makes great progress and raises major ethical issues, while biology becomes a more common metaphor

  11. Megatrends 2000 (1990)with Patricia Aburdene • Religious Revival • religious revival led by fundamentalism and the desire for deep, personal experience. • Triumph of the Individual • triumph of the individual in becoming free of institutional constraints to become more in charge of one's own destiny

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