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MI720 Session#8: Google and Internet Search

MI720 Session#8: Google and Internet Search. Agenda Google Case Mini-Lecture: Search Beyond Google. How Google Works - Technology. How Google Works – Business Model. How Google Works – Philosophy & Culture. Is Internet search “winner-take-all ”?.

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MI720 Session#8: Google and Internet Search

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  1. MI720 Session#8: Google and Internet Search • Agenda • Google Case • Mini-Lecture: Search Beyond Google Robert G. Fichman – MI 720 IT for Management Slide 1

  2. How Google Works - Technology Robert G. Fichman – MI 720 IT for Management Slide 2

  3. How Google Works – Business Model Robert G. Fichman – MI 720 IT for Management Slide 3

  4. How Google Works – Philosophy & Culture Robert G. Fichman – MI 720 IT for Management Slide 4

  5. Is Internet search “winner-take-all”? Robert G. Fichman – MI 720 IT for Management Slide 5

  6. Challenges & Opportunities Beyond Search vs. Apple: Mobile platforms (Android Phone, Tablet) vs. Microsoft: Software (Gmail, Chrome, Sites, Docs) vs. Amazon, eBay: eCommerce (Product Search, Wallet) vs. Facebook, Twitter: Social Networking (Google+) vs. NetFlix, Apple: Digital Music/Video(YouTube, GoogleTV, Music Store) Robert G. Fichman – MI 720 IT for Management Slide 6

  7. Challenges & Opportunities Beyond Search Robert G. Fichman – MI 720 IT for Management Slide 7

  8. Search Beyond Google • Cool Search Engines that are not Google [Wired, 2009] • ChaCha, Collecta, Kosmix, Voyij, Wofram/Alpha… • Others worth a look [Donald Jenkins, 2011] • Blekko, Duck Duck Go • Custom Google search • Specialized content sites • Business Source Complete • Lexis-Nexis • Gartner Research • Week-in-Geek • Wikipedia.com, Howstuffworks.com, Whatis.com… Robert G. Fichman – MI 720 IT for Management Slide 8

  9. Business Source Complete (BC) Robert G. Fichman – MI 720 IT for Management Slide 9

  10. Lexis-Nexis (BC) Robert G. Fichman – MI 720 IT for Management Slide 10

  11. Gartner Research Robert G. Fichman – MI 720 IT for Management Slide 11

  12. Week-in-Geek Robert G. Fichman – MI720 IT for Management Slide 12

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