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THE DEARTH OF ELECTRONIC MEDIA DATA IN BOTSWANA AND THE CHALLENGES FOR REGULATION

THE DEARTH OF ELECTRONIC MEDIA DATA IN BOTSWANA AND THE CHALLENGES FOR REGULATION. PRESENTED BY Oshinka Tsiang Director Broadcasting Regulation, Botswana. outline. Broadcasting landscape in Botswana Broadcasting Policy New Realities The ACT Research Challenges Legal New Definitions

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THE DEARTH OF ELECTRONIC MEDIA DATA IN BOTSWANA AND THE CHALLENGES FOR REGULATION

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  1. THE DEARTH OF ELECTRONIC MEDIA DATA IN BOTSWANA AND THE CHALLENGES FOR REGULATION PRESENTED BY Oshinka Tsiang Director Broadcasting Regulation, Botswana

  2. outline • Broadcasting landscape in Botswana • Broadcasting Policy • New Realities • The ACT • Research Challenges • Legal • New Definitions • Funding • Conclusion

  3. Broadcasting landscape • Two terrestrial tv services • BTV nationwide on satellite and terrestrial • GBC on terrestrial only around Gaborone • Satellite services • Multichoice Africa (unlicensed) • Over the counter decoder offerings (SABC and others) • Five radio stations • Two state radios, RB and RB2 • Three private stations, DUMA, GABZ, YARONA • Other south services from spill over • Motsweding

  4. Broadcasting policy • No broadcasting policy yet • Draft completed in 2005 • Needs to be reviewed • New developments in the sector

  5. New Realities • Licensing of private radio services nationally • Digital migration process • Power of content rights • Trans-border broadcasting • Dominant player • Blurred boundaries between broadcasting and telecoms • Quart play

  6. Broadcasting Act • Deficient act • Unclear community broadcasting • Public serviced broadcasting • Weak on regulation of foreign satellite services • No catering for media literacy • Strong points • Licensing • Regulations • codes

  7. Research challenges • Need for continued data collection and analysis • 2009 audience survey • Sponsored by regulator • Crucial findings • More people watch Phillibao • More audiences for sabc • Terrestrial may not be that important

  8. Technological impact on audiences • No more push but pull • Interactive audiences • Time shifting • Migration to on line devises • Proliferation of access devises • Data mining tools must change • Cross reference across platforms • Total media experience

  9. Legal • Catch up • Privacy laws • Use of data • Regulation of access to audiences • Consent issues • Alignment needed

  10. New definitions • Rethink urban/rural divide • Urban in rural and visa versa • Digital migrants/digital natives • 30 not the only borderline • Multiple audience-one person • On air, on line on screen experience • Media literacy matrix • How deep the subject understands media

  11. Funding • Measuring access and use of knowledge tools • Research levy on all media • Contribution from sale of devices • Telco services contribution • Academia • Government • Advertising industry • Production houses

  12. Conclusion • Limited data creates challenges to regulation • Regulation not just refereeing • Development role of regulation • Universal service • Content development fund • Digital migration processes • Regulator as part of central authority’s role in economic progress • Continuous flow of data crucial to better and relevant regulation.

  13. Thank You.

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