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Western Cape Plenary Session 26 April 2013 Ms. Thembi Kunene Chief Quality Assurance Officer

Western Cape Plenary Session 26 April 2013 Ms. Thembi Kunene Chief Quality Assurance Officer. Credible Grading Process. Credible Grading Criteria. Credible, Professional Assessors. Stopping the Illegal use of Stars. Benefits of being Graded. QUARTERLY AWARDS COMMITTEE MEETINGS.

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Western Cape Plenary Session 26 April 2013 Ms. Thembi Kunene Chief Quality Assurance Officer

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  1. Western Cape Plenary Session26 April 2013Ms. Thembi KuneneChief Quality Assurance Officer

  2. Credible Grading Process Credible Grading Criteria Credible, Professional Assessors Stopping the Illegal use of Stars Benefits of being Graded

  3. QUARTERLY AWARDS COMMITTEE MEETINGS • 1 June 2012 • 12 Members Chairman Mr Graham Wood

  4. The grading process THIS IS A 5 STEP PROCESS

  5. Assessment process

  6. Assessment process Assessor has to : • Contact client and confirm assessment date • Schedule the grading • Conduct the practical grading • Discuss the findings • Agree on the recommended grading • Submission to PMA Review

  7. Pma review Pre-screening of properties • Provincial Master Assessor - MAIN responsibility • One more control measure – Rejection with reasons • Final Decision by Monthly Property Approvals Exco • Appeals considered by the Quarter Awards Meeting

  8. 5-star pma rejection

  9. GRADING CRITERIA Use of Grading Criteria that are benchmarked and recognised by all Stakeholders

  10. CONSISTENT ACCURACY!

  11. OLDvs. NEW SYSTEM2010

  12. UNIVERSAL ACCESSIBILITY A FIRST IN THE HISTORY OF GRADING!

  13. Currently consulting with the Game Lodge industry for the development of the Grading Criteria and Minimum Requirements. Implementation planned by Q4 of 2013/14 Game Lodges Criteria

  14. PROFESSIONAL ASSESSORS Continuously improve competency and enhance integrity

  15. ANNUAL ASSESSOR CONFERENCE • Annual Refresher Training! • 28-30 November 2013

  16. THE Accreditation

  17. Plaque has been redesigned with new security features.

  18. Number of Graded Establishments As at end March 2013 Annual Target was 6 172.

  19. Number of graded Rooms As at end March 2013 This slide DOES NOT include cancellations

  20. Performance Review: # of Establishments and Rooms 1 890 NEW! (April ‘12 – Mar ‘13) Establishments Rooms

  21. “We can ALL play our part in positioning South Africa as a globally recognised destination of choice for both global and domestic tourists”Minister Marthinus Van Schalwyk

  22. MoU with DEDAT • Western Cape to collapse its ‘’quality assurance’’ programme • 1 179 Property database handed to TGCSA. • TGCSA offered free Grading for YEAR 1 (deadline 30 March 2013) • 1 April 2013 – 31 March 2014 • DEDAT offered free Grading for YEAR 2 • 1 April 2014 – 31 March 2015 • Efficient co-delivery of service between the two spheres of government • Completely in line with the Western Cape Tourism Strategy and the National Tourism Sector Strategy. • One national quality assurance system

  23. Process Followed after MoU agreed to • 1 179 Properties database handed to TGCSA • 86 Properties removed due to invalid contact details • 1 093 Properties handed to TGCSA Assessors • 25 Properties – already graded • 253 Properties NOT interested in Grading • 358 Properties NON-COMMITAL (still need persuasion) • 457 Properties WANT to get Graded • 372 Properties ACTUALLY applied.

  24. 31 PROPERTIES FAILED!!!

  25. Name of Property:PiketburgCategorySelf cateringStar Rating Applied for 3 star rating

  26. EXTERIOR

  27. EXTERIOR

  28. KITCHEN(LOCATED WITHIN BEDROOM)

  29. BEDROOM

  30. BATHROOM

  31. Name of Property:ClanwilliamCategorySelf cateringStar Rating Applied for 3 star rating

  32. EXTERIOR

  33. LOUNGE(LOCATED WITHIN BEDROOM)

  34. BEDROOM

  35. BEDROOM

  36. New Trade Focused Campaign

  37. Online partnerships ensure Access to Markets

  38. TGCSA / Digital Results 16th Nov 2012 to 30th January 2013 AWARENESS ENGAGEMENT CONVERSION Total Impressions: 54 821 624 Total Clicks: 32 712 Mailers • Paid Search • Impressions: 46 701 158 • Clicks: 18 259 • CPC: R12.69 • High Impact Display • Impressions: 445 641 • Clicks: 538 • CTR: 0.29% • LinkedIn: • Insert 1: 21 Jan • Insert 2: 18 Mar • Hotel and Restaurant: • 31 Jan • 12 Feb • 26 Feb • 01 Mar • 07 Mar • Digital Fire: • 7 Feb • 19 Feb • 5 March • 19 March • Shout Factory: • 18 Feb • Ad Networks • Impressions: 7 318 635 • Clicks: 13 180 • CTR: 0.18% • Display Banners • Impressions: 356 190 • Clicks: 735 • CTR: 0.21%

  39. Website Visits • Southafrica.net = 3,3mil • Searching for accommodation = 1.2mil • TGCSA = 173 000 • TOTAL ACCOMMODATION SEARCHES = 1 737 000mil

  40. LET’S CONTINUE FLYING THE FLAG! THANK YOU

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