More about 2009

1. More about 2009

2. More, more, more… • We have called this summary of 2009 ‘More about 2009’ because it really sums up what 2009 was all about for TV and Internet in New Zealand – More! • More viewers on TV, more viewers Online, more time spent watching TV, more people watching TV online, more people online on a daily basis, more purchases made online, more of the top shows on TVNZ, more people buying Plasma and LCD TV’s and more homes connected via broadband • So what does this mean for you? Even more opportunities in 2010!

3. More about TV

4. TV remains the most consumed media Source: Nielsen Media Q4 2008 to Q3 2009 Research

5. In fact it’s the only mass media showing growth • Yes, it is across different media and multiple research providers, but we think it is a pretty good story to share.. TV is the only mass media to show growth in audience numbers in the year to September 2009 Source: TV - AGB NMR, and compare Oct – September 2009 with previous year. Press & Magazine – NMR National Readership Survey, comparing the Q4 08 – Q3 09 survey with the previous year. Top magazines are New Idea, NZ WW, Woman’s Day, TV Guide, AWW, National Geographic, NZ House and Garden, Readers Digest, AA Directions and Sky Watch. Radio - Research International National survey – *2/09 compared with 2/08. Top 10 National stations which are Newstalk, Edge, Rock, ZM, Classic Hits, More, Breeze, Hauraki, Coast & Solid Gold. The percentage change is calculated in thousands so as to be comparable across media.

6. With TV viewing reaching record levels in 2009 • Amid a sea of bad news and belt tightening as we moved through the recession, TV viewing levels rose to the highest of the decade as New Zealanders rediscovered TV Source: AGB NMR

7. With the largest growth in younger demos and families • It wasn’t surprising that those most likely to feel the pressure from the recession were young people and families • And they returned to TV en masse, with HHS with Kids showing the highest PUT levels in the decade and AP 18-39 the highest levels since 2000. Source: AGB NMR

8. The time New Zealanders spend with TV continues to grow • After showing steady growth over the past 3 years, time spent viewing reached the highest levels of the decade in 2009 Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

9. And New Zealanders continue to invest to enhance the TV viewing experience • Despite a tighter economic situation for most, New Zealanders continue to invest in new technology to improve the quality of their TV viewing experience, with purchases of Plasma/LCD TV’s in the past 12 months almost double what it was 2 years ago Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

10. More about ONLINE

11. Access to the Internet continues to grow • As it reaches critical mass, the number of new users online has slowed down, but there is still growth in the number of New Zealanders with access to the internet Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

12. The number of homes with Broadband shows strong growth • The number of homes with broadband has grown by 67% in the past 2 years, and is expected to continue to grow Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

13. And with faster internet, people go online more often • The number of people using the internet daily is now above 50%. As more people make the switch to broadband and discover a faster and more enriching internet experience, we expect this number to continue to grow also Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

14. They watch more TV online • The number of people watching TV online has doubled over the past 2 years. Our take on this is that as broadband connections continue to grow and internet users become more familiar with the programming available online this number will continue on this upward trend Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

15. And they buy more online • The number of people purchasing online is also growing Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

16. More about US

17. TV ONE average audience down 5% YOY • TV ONE is down by 5%, when compared with last year • However, to put some context around this result - 2008 was an Olympics year (which as we know always boost the ratings for TV ONE) and when we compare it with 2007 we are down by only 1% Source: AGB NMR

18. TV ONE most impacted YOY in August (which in 2008 had Olympics) Source: AGB NMR

19. CPTs up on TV ONE by 4% • Despite a 5% decrease in audience on TV ONE, CPTs have increased by only 4% on TV ONE Source: AGB NMR

20. 2009 was an outstanding year for TV2, with audiences up 16% YOY Source: AGB NMR

21. TV2 delivering consistently higher audiences from March 2009 Source: AGB NMR

22. CPTs on TV2 decrease by 14% YOY Source: AGB NMR

23. TVNZ played host to 9 out of 10 of the top shows of the year • 9 out of 10 of the top programmes of the year (excluding one off’s and specials) played on TVNZ Source: AGB NMR

24. And had all the top rating shows of the decade! • All the top programmes of the decade (excluding one off’s and specials) played on TVNZ Source: AGB NMR

25. tvnz.co.nz continues to grow with 42% more UBs in 2009 • Monthly Unique Browsers to tvnz.co.nz are up on average, by 42% YOY Source: AGB NMR

26. With a corresponding lift in Page Impressions Source: AGB NMR

27. More about YOU

28. How we can help you to get more in 2010 • It’s a great time to invest in TV and Online with both media showing audience growth in 2009 • And the best news is it is all expected to continue into 2010 as we continue to deliver the highest rating shows and a superior online experience • And in 2010 we will also be delivering our Time Use Study to help you make even better decisions about how to reach your target audience throughout the day