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Extension and Social Media. Nov. 6 & 8, 2012. Today’s Agenda. CSU accounts & Social Media Policy 5 ways social media can work for you Facebook tips Twitter 101 Managing the conversation . What is Social Media? .
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Extension and Social Media Nov. 6 & 8, 2012
Today’s Agenda • CSU accounts & Social Media Policy • 5 ways social media can work for you • Facebook tips • Twitter 101 • Managing the conversation
What is Social Media? • Social media is a two-way communication tool where authenticity, real-time interaction is valued and expected • Multiple social media platforms allow your to tailor your content to best engage and interact with segmented audiences • Emerged phenomenon that continues to develop
Extension and Social Media • CSU is connected to communities across the state in meaningful and important ways, serving as an engine of innovation and economic growth • Social media is a time-efficient way to connect with constituents with research-backed information • Find out what issues are on the minds of your constituents; start a conversation and offer answers and proposed solutions
CSU Social Media Website www.socialmedia.colostate.edu • Social media policy/application • Best practices • Tips for profile images • Directory • Social media resources
1. Determine why your department/unit is using social media • What is your goal? • Who is your audience? • What are your messages?
2. Keep it short • Do your best to limit Facebook posts to 1-2 lines • “Clunky” posts may be read over in news feeds • Would it work on Twitter?
3. Share your story through photos and images • Illustrate the brand • Photos draw 50% more “likes” • Easy to share, re-tweet, etc.
4. Use videos • Doesn’t have to be professional quality • Use your cell phone or flip cam • CSU’s Dancing Band Man • http://youtu.be/XctNXbxp-js • Move-in Season • http://youtu.be/tqB6nioa4PE
5. Tell your fans what you want them to do • Call to action • Watch this video • LIKE this post • Share a memory/story • Ask questions • Ask fans to RT (re-tweet) your tweets
What makes a post effective? • Capture attention through an image or video • Use links, but cut the clutter • Keep it short and sweet • Use tools such as tagging • Pin important posts • Be a good “friend”
Capture Attention • Post with an image is 82% more likely to be clicked than text-only post • Use a variety of strategies to keep content interesting (photos, videos, questions, solicits for likes) • Morning posts have the ability to go viral on the Newsfeed throughout the day
Use Links; Cut the Clutter • Facebook will generate a blurb and thumbnail once you post a link; delete the URL to cut the clutter in your status update
Edit the Link Fields • Edit the “title” and “description” fields to enhance your message
Keep it Short and Sweet • Updates between 100 and 250 characters — one or two lines of text — get 60% more Likes, comments, and shares than ones that are more than 250 characters
Use Tools Such as Tagging • Use the @ in your status update to tag fans or other pages
Be a Good “Friend” • Acting as your page, LIKE and comment on other pages
Pin or Feature Important Posts • Pinned posts remain in the upper portion of your timeline for up to 7 days • Featured posts span across the entire width of your timeline
Your cover image is front and center on your Facebook page, so make it count! It’s the first thing when people come to your page so leverage its position accordingly Leverage Cover Image
Your cover image must be at least 720 pixels wide and can be sized exactly at 851 pixels wide by 315 pixels tall for a precise fit. The image file should be less than 100kb. Size Your Image Correctly
Twitter 101 • What exactly is this Twitter thing? • How to Tweet • Glossary • Anatomy of a Tweet • Tips
About Twitter Real-time online information network created in 2006 All in 140 characters or less 340 million tweets daily Instant feedback; relationship building; share photo/video
How to Tweet Create an account at Twitter.com Type your message, hit send Yes, this is obvious, but it really is easy Begin to follow other accounts Attract other followers to you Write a bio, use a good photo (no egg!) Pick a good username that relates to who you are/what your represent. AKA @ColoradoStateU
How to Tweet tips Secure your org’s name Twitter usernames (handles) should avoid names, weird abbreviations, underscores, and be easy to remember Your bio must be interesting! Get Twitter on your mobile device
Tweet is a 140-character or less message • Retweet is a re-posting of someone else's Tweet • Favorite is when users like a Tweet • @ sign is used to call out usernames in Tweets, like this: Hello @ColoradoStateU! • @reply is when you click the Reply button on a Tweet • Mention is when you include (tag) another user in your Tweet by including the @ sign followed directly by their username Glossary
Glossary • Follow is when you subscribe to another user’s Tweets • Followers are other Twitter users that follow you • Hashtags: The # symbol is used to mark keywords or topics in a Tweet • Direct Message (DM) arePrivate Tweets between sender and recipient
