1 / 11

words to live by

words to live by TRUSTWORTHY LOYAL HELPFUL FRIENDLY COURTEOUS KIND OBEDIENT CHEERFUL THRIFTY BRAVE CLEAN REVENT Boy Scouts of America WWW.BE A SCOUT.ORG three months to re-introduce Television spots Flyers delivered at schools Direct Mail Yard signs and posters Radio P.S.A.s

jacob
Download Presentation

words to live by

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. words to live by TRUSTWORTHY LOYAL HELPFUL FRIENDLY COURTEOUS KIND OBEDIENT CHEERFUL THRIFTY BRAVE CLEAN REVENT Boy Scouts of America WWW.BEASCOUT.ORG

  2. three months to re-introduce Television spots Flyers delivered at schools Direct Mail Yard signs and posters Radio P.S.A.s Billboards Guerilla tactics / Events Public Relations September October November

  3. gift in kind support • Harmelin Media • Clear Channel Outdoor • Trails End • Mac Direct • ABC 6 • C&B Graphics • Doubleknot • Ceisler Jubelirer and • Garrigan Lyman Group

  4. external communication • Regional Surveys • Chief Seattle Council • Families Join Scouting (not Councils) • What is our brand? • Boys in color everything else fades into the background • Action item • WWW.BEASCOUT.ORG • On line registration

  5. how the campaign looks

  6. Outdoor Print Broadcast Annual Report

  7. guerrilla tactics • Patriots Day September 11 • Show Scout pride (uniform, lapel pin) • Say “thanks” to your local fire fighters • Seek out and create local event • Public Relations (unit and council) • October Scouts selling popcorn • Already out there • Build PR around the sale

  8. guerrilla tactics • Thanksgiving • Scouting for Food (already out there) • 2,000 Scouts March in the holiday parade • Logistics • ABC 6 Public Service Announcements

  9. WWW.BEASCOUT.ORG

  10. find a pack Your council google map Your council incentive to register and pay on line Your DFS (or whoever) receives and automatic e-mail

  11. words to live by d i s c u s s i o n TRUSTWORTHY LOYAL HELPFUL FRIENDLY COURTEOUS KIND OBEDIENT CHEERFUL THRIFTY BRAVE CLEAN REVENT Boy Scouts of America WWW.BEASCOUT.ORG

More Related