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Lippincott Library @ Wharton Online Business Research

Lippincott Library @ Wharton Online Business Research. Michael Halperin Director, Lippincott Library August 2005. Online Business Research. Commercial Business Databases Available through the Lippincott Library Mostly, but not exclusively, WEB based. Why Learn?. Coursework Preparation

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Lippincott Library @ Wharton Online Business Research

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  1. Lippincott Library @ Wharton Online Business Research Michael Halperin Director, Lippincott Library August 2005

  2. Online Business Research • Commercial Business Databases • Available through the Lippincott Library • Mostly, but not exclusively, WEB based

  3. Why Learn? • Coursework Preparation • Job Searching and Interview Preparation • Tools of the Trade

  4. Public WEB • Free • Immense Range of Data/Information . . . BUT • Little Quality Control • Incomplete Coverage • Unstable • Difficult to Search Efficiently

  5. Commercial WEB • Exclusive Content • Controlled Content and Coverage • Stable Interface • Efficient Search Engines . . . BUT • Expensive • Learning Curve • Embargoes

  6. Types of Resources • Business Literature Journals, Newspapers, Market Research • Numeric Data Financial, Marketing, Economic Data • Directories Companies, Affiliations, Associations • Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

  7. Factiva • Joint Venture of Dow Jones & Reuters • 8,000 Full text Newspapers, Journals • Exclusive Wall Street Journal Coverage • Search & Retrieve in 20+ Languages • Multiple Language Interface • Designed for the Corporate Desktop

  8. Business Source Premier • Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) • Extensive Journal Archives • Citation Searching

  9. Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm

  10. Financial Databases • Bloomberg • Thomson Research • LIVEDGAR • Hoover’s • S&P Industry Surveys/Market Insight • ORBIS

  11. Investment Analyst Sources • Thomson One Analytics • Multex • Investext

  12. Wharton Research Data Service (WRDS) • Easy to Use Interface to Numeric Data Sets • Mostly Finance – COMPUSTAT, CRSP

  13. Market Research Sources • Euromonitor's Global Market Information • Business Insight • Mintel • D&B Million Dollar Databases

  14. Beyond the WEB • Stand Alone Systems Bloomberg, DataStream, SDC • CD-ROMs – Legacy Systems • Printed books & journals • Library Staff

  15. Finding Books • FRANKLIN – Name of Online Catalog • Catalog of books and journals both in all formats (paper, microfilm, electronic) • If book not available at Penn, often can be borrowed through “Borrow Direct”

  16. Access Issues • Free to All Current Students • On Campus IP Recognition – Except in Library • Off Campus Requires Proxy Logon PennKey Authentication • Wireless Available on the ground, 1st and 2nd floors of the Library. Authenticate with PennKey

  17. Finding Aids • E-Resource Locator • FAQ • Online Guides • PennText – Link to Full Text Journals

  18. Need Help? • Phone: 215-898-5924 • E-Mail: lippinco@wharton.upenn.edu halperin@wharton.upenn.edu • Come in: 3420 Walnut St. 2nd Floor West • Workshops (e.g. Bloomberg)

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