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Data Analysis, Drawing Conclusions, and Motivation. Data Analysis. Organization Analyzation Interpretation. Organization. Reorganize data into meaningful groups Consider the purpose of the research project Set aside, for the moment, data that does not relate. Analyzation.
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Data Analysis • Organization • Analyzation • Interpretation
Organization • Reorganize data into meaningful groups • Consider the purpose of the research project • Set aside, for the moment, data that does not relate
Analyzation • Assemble related data and compare to other data • Analyze data based on two or more variables • Determine whether additional data is needed
Interpretation • Define an identifiable, accessible target market • Draw an understanding of the limits of your time and money • Develop responses to the external environment
Interpretation • Create a pricing strategy for both services and the listings taken • Create a promotional and distribution strategy
Interpretation Suppose research provides the following information: • Over 600,000 • Almost four years to the day • Ineffective leaders • Addressed an underlying cause of the rift
Interpretation • Research data • Over 600,000 casualties • Almost four years to the day • Ineffective leaders • Addressed an underlying cause of the rift Without a purpose, the pieces of research data mean little. In this case, when applied to the Civil War, the data comes together and has meaning. It is easier to interpret.
Interpretation Summary • Interpret the data based upon the projects purpose • Draw conclusions from the analysis
Maslow Theory • What is motivation? • Reason to do something • For example: A need for a double-oven is not a motive to do anything • But having 20 people over for the holidays is a motive that activates the need to get a new double-oven An incentive may be used to justify a solution or motive
Maslow Theory • Physiological Needs • Psychological Needs • Safety Needs • Social/Belongingness • Self-Esteem Needs • Self-Actualization
Maslow Theory • Physiological needs • Food • Shelter • Water • Clothing • Medicine
Maslow Theory • Psychological needs • What others think of you • To have worth, must be accepted by peers • Desire for success • Need to be noticed • Prestige and self-esteem • Realizing fullest potential
Maslow Theory • Marketing Strategy • Demonstrate double oven • Water tight roof • Garden • Fresh air Food, water, air, shelter Physiological Needs
Maslow Theory • Marketing Strategy • Smoke detectors • Warranty plans • Dead bolts • Clean, organized, well maintained home Security Safety Needs
Maslow Theory • Marketing Strategy • Show places of worship • Entertainment areas • Club activities • Prospects consider what others may think of the purchase Acceptance, conforms to others standards, belongs to groups Social and Belongingness Needs
Maslow Theory • Marketing Strategy • Status oriented • Houses must get them noticed • Gadgets to make life easier • Wants to help and impress others Success, prestige, self-worth Self-Esteem Needs
Maslow Theory • Marketing Strategy • Emphasize sports, education, cooking, hobbies • Houses should encourage these activities Doing what you were meant to do, self-fulfillment Self-Actualization