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WHAT HAVE WE LEARNED IN ST. AUGUSTINE, FLORIDA? An Assessment for Recommendations for Heritage Tourism Presented by: Hol

WHAT HAVE WE LEARNED IN ST. AUGUSTINE, FLORIDA? An Assessment for Recommendations for Heritage Tourism Presented by: Holly Donohoe, Todd Gilmore, Ben Salo , Jade Wagner and Ashley Schroeder. ST. AUGUSTINE Florida, USA.

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WHAT HAVE WE LEARNED IN ST. AUGUSTINE, FLORIDA? An Assessment for Recommendations for Heritage Tourism Presented by: Hol

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  1. WHAT HAVE WE LEARNED IN ST. AUGUSTINE, FLORIDA? An Assessment for Recommendations for Heritage Tourism Presented by: Holly Donohoe, Todd Gilmore, Ben Salo, Jade Wagner and Ashley Schroeder

  2. ST. AUGUSTINE Florida, USA

  3. Castillo de San Marcos, Ponce De Leon Hotel (Flagler College), heritage attractions, cobble stone streets, unique shops, art galleries, museums, and cafes have contributed to developing the historic district of St. Augustine

  4. Historical Timeline

  5. ST. AUGUSTINEA Premier Heritage Tourism Destination?

  6. Methods • University of Florida: TRSM Students • SWOT Analysis • Internet-Based Discussion Board

  7. SWOT Analysis

  8. Recommendations • Develop a St. Augustine “brand” • Invest in the development of a comprehensive communications plan • Invest in marketing plan to promote the city • Enhance the linkages between the historic district and waterfront • Capitalize on the history and utility of town square

  9. Recommendations (Cont.) • Enhance linkages between attractions • Improve Internet-based special events calendar • Critically review the zoning and commercial activity ordinances • Work with the local community • Strengthen partnership with the University of Florida

  10. PARTNERSHIP:City of St. Augustine and the University of Florida

  11. Key Residuals • SWOT= valuable contribution to confirming threats/challenges and identifying new opportunities • Results and recommendations shared with University of Florida and St. Augustine officials, planners, and representatives • Research continues to be a critical component of the tourism development process • Students can play an active role in the tourism planning process

  12. Thank you

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