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The 3DayCar Programme

The 3DayCar Programme. ICDP Cardiff University University of Bath. Project History. Innovative Manufacturing Initiative - Land Transport set framework Team responded to Nov 1997 IMI tender invitation Concept agreed Dec 16th 1997 Full proposal submitted Feb 8th 1998

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The 3DayCar Programme

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  1. The 3DayCar Programme ICDP Cardiff University University of Bath

  2. Project History • Innovative Manufacturing Initiative - Land Transport • set framework • Team responded to Nov 1997 IMI tender invitation • Concept agreed Dec 16th 1997 • Full proposal submitted Feb 8th 1998 • But: more time required • ‘Scoping Study’: May-July Summary Information

  3. Solihull Cardiff ICDP LERC Research Team • A three member consortium … … with a unique range of research experience across the new car value stream … … reinforced by their existing research partnership Bath School of Management Summary Information

  4. The project headline “To develop an organisational & process framework within which a customer’s need for a vehicle can be fulfilled in 3 days, from order placement, manufacture & delivery” Summary Information

  5. Project Objectives i • Identify the methods needed to meet a ‘3 day’ goal • product technology, production, marketing, distribution • Examine the impact of ‘3 day’ production methods • upstream & downstream Summary Information

  6. Project Objectives ii • Consider the roles & competencies required throughout the chain • Identify the scope for new entrants in a ‘3 day’ market • Examine the environmental & resource impact of a large scale move to ‘3 day’ cars Summary Information

  7. Research Methodology • Investigations centred around topic streams • Finance • Technology • Organisation • System • Marketing • Environment Summary Information

  8. Solihull ICDP Finance • Development of a total valuestream costing model • including marketing & distribution costs • Cost implications of flexible production • including trade-off between factory flexibility & distribution cost • Using sponsor data “Costs, value, profits, waste” Summary Information

  9. Technology • Product & process technologies needed to producea ‘3 day’ car • including product development implications of customer order fulfilment • Drawing on Foresight Vehicle Programme Bath “Design & buildability” Summary Information

  10. Cardiff LERC Organisation • Processes & responsibilitiesin the ‘3 day’ value stream • management & organisational implications • new relationships between independent partners • Information flows & systems architecture “The key relationships” Summary Information

  11. Cardiff LERC System • Time based system model ofthe customer fulfilment process • including key decision & ‘decoupling’ points • Building on LERC & ICDP simulation experience • new cars, spare parts “The process dynamics” Summary Information

  12. Solihull ICDP Marketing • Understanding customer needs • Marketing & selling processesneeded to optimise customervalue • transferring customer wants throughout production & product development chain • Identification of processes needed to match heightened customer expectation “The voice of the future customer” Summary Information

  13. Environment • Total environmental impact &resource utilisation forecast • economic, infrastructure & employment impact of the ‘3 day’ cycle • Examination of the role of the distribution channel in reconfiguring, rebuilding & recycling Bath “The voice of society” Summary Information

  14. Project Plan Summary 1999 2000 2001 Summary Dissemination web site Video etc Marketing Cust modelling Cust inputs aftersales Environment System Organisation Technology Costs modelling testing/validation dissemination Deliverable dissemination conference

  15. Communication & Dissemination i • Sponsors conferences • Major annual & mid year conference • Web site • Sponsors bulletin • Academic journal & conference papers • Comprehensive results communication during the final year Summary Information

  16. Industry Support • Broad base of support covering all sectors • Component Suppliers • Logistics Services • Distributors • Professional Bodies • Car manufacturers • Service organisations • IT, communications • Forward thinking companies Summary Information

  17. Sponsor Benefits • Involvement in ‘leading edge’ thinking • Key staff can work with research team • Direct access to researchers • Ability to shape research priorities • Participation in ‘cross industry’ networks • Involvement in private seminars • Privileged presentations of findings Summary Information

  18. Thyssen Krupp Automotive Axial BEA Systems Ford Honda Goldman Sachs Inchcape LEIG Nissan Peugeot NFDA Vauxhall Wallenius Cap Gemini Bundy Institute of Logistics & Transport Sponsors Summary Information

  19. Funding • £1.5 million over 3 years • Half from EPSRC • Two funding levels for sponsors • £18k pa • £9k pa • In-kind support important Summary Information

  20. Project Organisation Summary Information

  21. Project Management Team • Project director • John Whiteman • Prof Jonathan Brown, deputy • Senior research centre directors • Profs Graves & Hines • Project Managers • Simon Elias, Geoff Williams Summary Information

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