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The True Price

TRUE PRICE Foundation. The True Price. Floriade - Venlo May 8 – 2012. The true price is the quoted price plus unpaid social and ecological external costs. QUOTED PRICE: €4 Ecological Costs: €1 Social Costs: €1 TRUE PRICE: €6. QUOTED PRICE: €5

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The True Price

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  1. TRUE PRICE Foundation The TruePrice Floriade - Venlo May 8 – 2012

  2. The true price is the quoted price plus unpaid social and ecological external costs QUOTED PRICE: €4 Ecological Costs: €1 Social Costs: €1 TRUE PRICE: €6 QUOTED PRICE: €5 Ecological Costs: €0 Social Costs: €0 TRUE PRICE: €5

  3. True pricing makes sustainability competitive What would happen to relative prices?

  4. A sustainable economy is smart and circular What needs to be done to achieve true pricing? • Challenge • Estimates of ecological external costs lie mostly between 6%-50% of global GDP • Producers must use resources more efficiently • Taxation can be done more efficiently • Consumers need to shift from having goods to having access to services • We should be smarter in addressing poverty

  5. Determining true prices is possible Pumapublishedfirstestimate of trueprice 6,7% Ecologicalcosts in totalprice Source: Puma EP&L 2010 (2012)

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