Endeavors Technologies

1. Endeavors Technologies Market Positioning & Competitive Analysis

2. Application Jukebox Software • Provides configurable Application Virtualization solution • Fully Application Lifecycle management solution • Enables Agile Software Deployment • Piracy-free software distribution • Addresses the SaaS challenges: • Large upfront License costs • Long term implementation • Access issues of mobile workforce • Addresses the Enterprise and ‘Cloud’: • Windows apps downloadable via server but running/updated locally • Integrates well with VDI

3. Competitive landscape • Main competitors: • Symantec Appstream • Microsoft AppV • VmwareThinApp • InstallFree • Citrix XenApp • Novell ZENworks

4. Symantec APPSTREAM • ADVANTAGES • Integrated Virtualization • White Label Web portal • DISADVANTAGES • Has major problem with scaling beyond a few hundred users • No configurable or Isolated Virtualization • No Active Directory integration • Now part of much larger Symantec product (Endpoint Virtualization suite).

5. MICROSOFT APP-V 4.5 • ADVANTAGES • Strong management tools • Integrated into MS System Centre management stack • Excellent Active Directory integration • Can use 3rd party tools to convert MSI’s to App-V packages • DISADVANTAGES • No configurable or Integrated Virtualization • Only basic management of application licenses • Limited web deployment • No web portal • Complex licensing requirements • Very limited scripting capability for packaged applications • Difficulties in packaging .net framework • No customization or SDK • Complex shell integrations

6. VMWARE THINAPP • ADVANTAGES • Good enterprise management tools • Clientless • Very basis MSI Conversion – The packing wizard will take a basic non interaction MSI and create a package. The wizard looks like it is converting it, but this is only window dressing as it is actually an automated version of the normal snapshot packaging process • DISADVANTAGES • No configurable or Integrated Virtualization • Limited web deployment • No web portal • Snapshot based packaging

7. INSTALLFREE • ADVANTAGES • Good enterprise management tools • UserData feature allows user settings to be streamed up to the server to allow roaming of virtualized application settings • Clientless – streamed application are just an EXE that you run • DISADVANTAGES • No configurable or Integrated Virtualization • Limited web deployment • No web portal • Their isolation is not able to handle complex applications like MS Office

8. CITRIX XENAPP Streaming • ADVANTAGES • Strong management tools • Strong integration into Citrix tools and other products • Good Active Directory integration • DISADVANTAGES • Does not work for mobile or offline users • Only “streams” the whole app • Very limited app support • No configurable or Integrated Virtualization • Limited web deployment • No web portal

9. NOVELL ZENWORKS • ADVANTAGES • Can automatically add in run times like .net and C++ redistributable to a package • Based on Code Systems’ Xenocode Virtual Application Studio so has some level of maturity • DISADVANTAGES • No configurable or Integrated Virtualization • Snapshot based packaging

10. SUMMARY • Our first main differentiator is our configurable virtualization. This allows us to provide a far superior end user experience and means that we can stream many applications that others cannot. • Our second main differentiator is the ability to have simple web deployments with a web based self service portal; either using our portal or with simple integration into existing internets/extranets. This is appropriate for both Enterprise and SaaS deployments and is a strong advantage for companies with mobile users or needing a more agile application deployment strategy with users selecting only the apps they need.

11. Comparison Chart

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14. Application Jukebox Architecture

15. Comparison Microsoft System Center Application Virtualization Endeavors Technologies Application Jukebox • Microsoft Windows Servers • Microsoft SQL Server • Microsoft System Center Configuration Manager • Microsoft Active Directory • Microsoft Application Virtualization • Microsoft Application Virtualization for Terminal Services • Microsoft Desktop Optimization Pack (MDOP) • Microsoft Windows Server or Sun Solaris/OpenSolaris • Microsoft SQL Server or MySQL • Endeavors Technologies Application Jukebox

17. Comparison VMware ThinApp Endeavors Technologies Application Jukebox • VMware ThinApp • Windows Server • 3rd Party License Management Solution • 3rd Party Deployment Solution • OR • Network file share • Logon scripts • Registry keys • Microsoft Windows Server or Sun Solaris/OpenSolaris • Microsoft SQL Server or MySQL • Endeavors Technologies Application Jukebox

19. Desktop Management and Virtualization Technologies

20. VDI • Overview • A virtual machine running on a server • Each user has an individual install of Windows they connect to using remote display protocols • Once connected to the VDI session it must be managed like a normal PC • Application management still needs to be done using the same options as on a standard PC • Benefits • Centralized control of desktop hardware • Centralized control of Windows OS • Tighter security control due to execution on the server • Weaknesses • Very expensive infrastructure costs • High storage requirements • Immature technology • No Offline capability • Does not solve Application deployment and on-going lifecycle issues • High MS licensing costs for Windows in a VDI enviornment • Leading products • VMware View • Microsoft Windows Server – VDI Solution • Citrix XenDesktop • Wanova

21. Citrix XenApp/MS Terminal Services - Remote Desktop • Overview • Terminal Services or Citrix • A user has an individual session on a shared server • Screen is sent using remote display protocols • The server has to be managed using specific skills • Applications compatibility is a problem due to multiple users running on one server • Applications can be deployed using Application Virtualization or traditional methods • Benefits • Simplified deployment of the Windows desktop • Greater security and control • Good for remote access to applications that need a LAN connection to a database • Weaknesses • Complex and expensive to setup • Only works online • Very complex to deploy applications onto the server for multiple users • Many applications will not work in this multi user environment • High infrastructure costs • Leading products • Microsoft Terminal Services • Citrix XenApp (formally Presentation Server/MetaFrame)

22. Application Virtualization • Overview • The installation of the application is captured to deploy to the desktop • Applications can be isolated to ensure that applications do not conflict with each other and to help apps run in a Citrix/TS environment • Virtualize applications to any Windows desktop no mater how it is deployed (PC, Laptop, Citrix/TS, VDI, etc.) • Benefits • Manages that application trough the entire lifecycle (deploy, patch, upgrade, license, report usage and remove) – only applies to some AppVirt solutions inc. Application Jukebox • Works for users no matter how their desktop is provisioned • Gives a single solution for managing the applications across various desktop environments • Simplifies VDI or Citrix/TS by separating the apps from the Windows deployment • Allows conflicting applications or different versions of the same application to run together • Weaknesses • For solutions that only support Isolation (all apart from Application Jukebox) the application can has some functionality limited and the applications cannot interact with each other • Only deals with application issues and does not deal with OS deployment • Leading products • Endeavors Technologies Application Jukebox • Microsoft App-V • VMware ThinApp • Citrix XenApp Streaming • InstallFree Bridge