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The Community College Readership Program

The Community College Readership Program. Brought to You by Phi Theta Kappa. The Mission The purpose of The Community College Readership Program, brought to you by Phi Theta Kappa, is to promote civic engagement through newspaper readership among two-year college students. Agenda.

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The Community College Readership Program

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  1. The Community College Readership Program Brought to You by Phi Theta Kappa The Mission The purpose of The Community College Readership Program, brought to you by Phi Theta Kappa, is to promote civic engagement through newspaper readership among two-year college students.

  2. Agenda Overview The Importance Benefits Program Cost Getting Started Contact Us

  3. Overview • Daily delivery of USA TODAY newspapers • Chapter-based initiative • Consistent readership habits develop

  4. USA TODAY Manages: • Sales processes • Logistics and implementation • Displays and signage promoting Phi Theta Kappa • Recycling for unused newspapers • Billing to funding partners

  5. The Importance • Newspapers contribute to student engagement in the democratic society. • Newspaper readership contributes to an informed population. • Newspapers’ values are understood. • Newspapers increase the quality of an education.

  6. The Importance • Newspaper readership is an indispensable method of promoting continuing education. • Newspapers provide important information to decision makers. • Newspapers offer advice.

  7. Benefits • Offers a 30% academic discount. • Satisfies your chapter’s Five Star Chapter Development Program Level Five College Project. • Donates to the Leaders of Promise Scholarship Fund. • Promotes your chapter on paper displays.

  8. Program Cost • Determine college population • Assume a 3% usage rate • Take the discount – 35 cents a paper • Factor in the days in a school year – 150 • Cost per student = $1.58 for entire year

  9. Getting Started • Contact USA TODAY for start-up packet. • Approach administration about funding. • Contact USA TODAY once funding approval is granted. • Work with the local market office and begin implementation.

  10. Contact Us USA TODAY Email: ptk@usatoday.com http://www.usatoday.com/educate/ptk 1.800.872.3187, ext. 3415 Phi Theta Kappa Email: readership.program@ptk.org 601.984.3577

  11. The Community College Readership Program Brought to You by Phi Theta Kappa The Mission The purpose of The Community College Readership Program, brought to you by Phi Theta Kappa, is to promote civic engagement through newspaper readership among two-year college students.

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