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Job Satisfaction and Staff Retention: HeadlineJobs Quality Workplace Index (2009H2)

Job Satisfaction and Staff Retention: HeadlineJobs Quality Workplace Index (2009H2) Dr CHUNG Ting-yiu Robert Director, Public Opinion Programme, the University of Hong Kong Outline of Presentation Study Design Survey Findings Job seeking / staff retention Job satisfaction

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Job Satisfaction and Staff Retention: HeadlineJobs Quality Workplace Index (2009H2)

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  1. Job Satisfaction and Staff Retention: HeadlineJobs Quality Workplace Index (2009H2) Dr CHUNG Ting-yiu Robert Director, Public Opinion Programme, the University of Hong Kong

  2. Outline of Presentation • Study Design • Survey Findings • Job seeking / staff retention • Job satisfaction • Employee engagement • Discussion Prepared by Sing Tao Research and Development Dept (Nov 09)

  3. A Simple Model of Staff Retention Job satisfaction Staff retention • 5 drivers • compensation • recognition • relationship • job nature • advancement • 16 attributes Question: Will you consider looking for a new job in the coming three months? Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  4. A Simple Model of Staff Retention Job satisfaction Staff retention Employee engagement Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  5. Survey Methodology Co-developed by HKUPOP and HeadlineJobs, present’n prepared by Sing Tao Research & Development Dept Survey Design Main Survey: Working Class Random telephone survey using CATI system Survey Approach Fieldwork Period Oct 5-16, 2009 Target Respondents HK working population of age 18 or above Sample Size N = 1,000 Weighting Sourced from C&SD - General Household Survey (Apr-Jun 2009) on HK working population of age 15+ Supplementary Survey: Active Job-Seekers Online survey (conducted by HeadlineJobs) Survey Approach HeadlineJobs visitors (N=526) Target Respondents Prepared by Sing Tao Research and Development Dept (Nov 09)

  6. Job Seeking Rate for EmployeesA job market leading indicator (Provisional figures for Aug-Oct 09) (Apr-Jun 09) Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  7. Job Satisfaction Level for Employees “Satisfied” refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work. “Dissatisfied” refers to the percentage of respondents who were not quite satisfied or not satisfied at all with their current post of work. Base: Employees of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  8. Job Satisfaction Levels Compared “% Satisfied” refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work. Source1: HeadlineJobs visitors, HeadlineJobs Online Quality Workplace Index Source2: Employees of age 18 or above, HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  9. Job Satisfaction of Your Employees “% Satisfied” refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work. Target: Employers and employees of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  10. Job Satisfaction: 5 Main Drivers and 16 Factors - Safe Working Environment - Job Security - Salary - Benefit - Work Flexibility Compensation - Relationship with Supervisor/Management - Management Recognition - Full play to Potentials and Autonomy Recognition - Relationship with Co-workers - Networking - Contribution to the Organization Relationship - Job Nature and Meaningfulness - Job Variety - Corporate Culture Job Nature - Professional Development - Career Advancement Opportunities Advancement Prepared by Sing Tao Research and Development Dept (Nov 09)

  11. compensation • recognition • relationship • job nature • advancement Factors of Job Satisfaction vs. 09H1 Importance Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  12. A Job Retention Model Job satisfaction Staff retention Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  13. Job Satisfaction and Staff Retention Job change in next 3 months Job satisfaction Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  14. A Job Retention Model Job satisfaction Staff retention Employee engagement Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  15. Employee Engagement: 4 Main Factors Overall speaking, are your associates committed to doing quality work? Morale Does the mission/purpose of your company make you feel your job important? Ethos At work, do your opinions usually seem to count? Respect In the last month, have you received recognition or praise from your supervisor for doing good work? Recognition Prepared by Sing Tao Research and Development Dept (Nov 09)

  16. Morale Q: Overall speaking, are your associates committed to doing quality work? Yes 57% Half-half 27% No 15% Base: Employees of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  17. Job Satisfaction: Morale-related factor Importance Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  18. Important? No idea* ( 8% ) Important ( 60% ) Not Important ( 33% ) Ethos Q: Does the mission/purpose of your company make you feel your job important? * No idea includes “Don’t know/hard to say”, “No missions” and No idea with the company mission. Base: Employees of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  19. Job Satisfaction: Ethos-related factor Importance Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  20. Respect Q: At work, do your opinions usually seem to count? Definitely 4% Often 32% Sometimes 52% Seldom 9% Never 4% Base: Employees of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  21. Job Satisfaction: Respect-related factor Importance Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  22. Recognition Q: In the last month, have you received recognition or praise from your supervisor for doing good work? 58% 42% ü û Base: Employees of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  23. Job Satisfaction: Recognition-related factor Importance Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  24. Morale, Satisfaction and Retention Overall Job Satisfaction Staff Retention Associates committed to doing quality work? Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  25. Ethos, Satisfaction and Retention Overall Job Satisfaction Staff Retention Does company mission make you feel your job important? Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  26. Respect, Satisfaction and Retention Overall Job Satisfaction Staff Retention Do your opinions count? Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  27. Recognition, Satisfaction and Retention Overall Job Satisfaction Staff Retention Praise in last month? Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  28. Employee Engagement and Staff Retention Result of discriminant analysis: • Respect – opinion treasured • Recognition – praise from supervisors • Morale – commitment to quality work • Ethos – company mission Base: HK working population of age 18 or above Source: HKUPOP, HeadlineJobs Quality Workplace Index Prepared by Sing Tao Research and Development Dept (Nov 09)

  29. Satisfaction, Engagement, Retention (aggregated) • Full play to Potentials and Autonomy • Relationship with Supervisor/Management • - Management Recognition Recognition Respect and Recognition - Relationship with Co-workers - Networking - Contribution to the Organization Relationship Morale - Job Nature and Meaningfulness - Job Variety - Corporate Culture Ethos Job Nature - Safe Working Environment - Job Security - Salary - Benefit - Work Flexibility - Professional Development - Career Advancement Opportunities Compensation Advancement Prepared by Sing Tao Research and Development Dept (Nov 09)

  30. Final Remarks • Quality Workplace Index surveys have repeatedly shown that job satisfaction and staff retention are closely related, both during economic recession or recovery. • Our latest survey introduces employee engagement as a variable of job satisfaction and staff retention, yielding very useful results. • When sufficient data is collected over time, more sophisticated analyses on different job and industrial sectors could be performed, on the relationships among job satisfaction, employee engagement and staff retention. • Customized tests can also be developed to suit the need of individual firms to facilitate the retention of talents. Prepared by Sing Tao Research and Development Dept (Nov 09)

  31. Discussion Prepared by Sing Tao Research and Development Dept (Nov 09)

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