Radio-Frequency Identification

1. Radio-Frequency Identification David Schroeder Bobby Miller B&D Grassroots Marketing

2. Concept Map Recommendations and Further Information Informational Content B&D Grassroots Marketing Sources How it works World Wide Web RFID Hardware/ Software CEO: David Schroeder CFO: Bobby Miller Different Types Our Recommendations for 9th St. Brewing Business Magazines RFID Controversies 9th St. Brewing James, Shane, Danny, & Matt Supplier Websites Research Methods and Ideas Real-World Examples

3. Questions from 9th St. Brewing • How do we implement an RFID system? • What kind of software is required to be able to use RFID tags to track our inventory? • What type of RFID tag would work best for our situation and line of work? • Once an RFID system is implemented what process would work best to track our shipments?

4. How does it work? • Components of a system- • A scanning antenna • A transceiver with a decoder to interpret the data • A responder, or RFID tag, that has been programmed with the information • When an RFID tag passes through the field of a scanning antenna, it detects the activation signal and transmits the information on its microchip to be received by the antenna

5. Two Types of RFID Tags • Active • Passive

6. Active RFID Tags • Have their own internal power source • Used as a partial or complete source of power for the tag’s circuitry and antenna • Communication from active tags to readers are typically much more reliable • They conduct a “session” with the reader

7. Pros and Cons of Active Tags Pros • They can be read at much longer distances • They are more reliable in “RF challenged” environments with high levels of humidity, with dampening targets, reflective targets, etc. • Cons • Tags tend to be larger to accommodate a battery • Battery life is finite

8. Passive RFID Tags • Does not contain any internal power • A small electrical current is induced in the antenna by the incoming RF frequency which provides just enough power • Passive tags use backscatter from the carrier waves in order to transmit information

9. Pros and Cons of Passive Tags Pros • Tags can be used for 20 years or more • Much less expensive • Much smaller • Cons • Must be read within very short distances • Tag remains readable even after the product is no longer being tracked

10. Controversies with RFID • Main concerns are with privacy issues • Owner of item will not necessarily be aware of an RFID tag, and consequently would not know when it is being read • Many concerns revolve around the fact that RFID tags remain functional even after the products are purchasedby end consumer

11. Current Uses of RFID • Passports • E-Passports can contain travel history, entries and exits from a country, etc. • Transportation Payments • Automatic Toll Payment • Product Tracking • Lap Scoring • Used in many off road events to log lap times

12. Uses of RFID (Cont.) • Animal Identification • Animals being “chipped” • Libraries • Beginning to replace barcodes in some libraries • Humans…

13. Human Implants

14. Implementing an RFID system • Here’s what you need • Tags • RFID Readers • Middleware (interface between reader and company software) • If applicable, software to track products

15. RFID Products • The following are companies who specialize in making RFID hardware and software: • Texas Instruments- TI is the world's largest integrated supplier in RFID, with over 500 million tags, smart labels, and readers manufactured for use in asset tracking, contact-less payments and secure ID applications. • Psionteklogix Technologies- rugged hardware products, great for industrial and hands on use • Bar Codes Inc- RFID System Hardware, Supplies, & Equipment • Activewave Inc- User Friendly Windows Based RFID Host Software

16. Recommendations • After reviewing the statement problem from 9th Street Brewing- B&D Grassroots Marketing recommends: • TrenStar- Asset Management Solutions TrenStar is the gold standard for asset tracking and management solutions. Their use of- • state-of-the-art asset management • supply chain technology • Web based reporting • logistics services have proven to significantly reduce operational costs, improve return on investment and enhance business processes for their clients TrenStar can locate each item within the supply chain and report back to clients quickly and easily. Assets can also be more effectively managed, maintained and replaced when necessary.

17. Why Recommend TrenStar? • TrenStaraddresses the gaps in the logistics services market with a three-part solution: • Outsourced Asset Management — TrenStar allows clients to • Focus on their core business by providing, supplementing or purchasing their asset fleets and • Taking full responsibility of managing the assets through the supply chain, which includes cleaning, maintenance and return logistics.

18. Why Recommend TrenStar? • 2. Asset Tracking Technology — TrenStar uses radio frequency identification (RFID) and asset tracking software to- • Improve efficiency in supply chains • This solution also offers full integration with customer Enterprise Resource Planning (ERP) systems giving brewers access to valuable reports and information.

19. Why Recommend TrenStar? • 3. Financing Options Such As Pay-Per-Use — TrenStar eliminates large up-front fees for technology and services by • Charging a per-use fee for every fill of a keg • This also allows for companies on the smaller scale (9th St. Brewing) to explore the world of RFID to gain better understanding of implementation and future use in the case of expanding their business

20. TrenStar Benefits • 9th Street Brewing can also expect to experience: • TrenStar’s RFID-based solution reports both keg • location • Status • Less spoilage and waste • Accurate inventory and order tracking • Fewer keg losses (number one issue facing keg distribution) • Say you have 1,000 accounts pouring your beer in a three-state area. You’ll need about 5,000 kegs to cover the cycle, at $100 each: $500,000 of stainless, a hefty chunk of capital. But then factor in the rough industry standard annual loss of 10 percent, and you’re buying 500 new kegs each year, $50,000 down the drain—and you’re not even sure where they’re going. • Optimized transportation routing • This enables brewers to identify trends and failures in the trade/supply chain directly and know exactly where the problem is

21. TrenStar Overall The RFID solution alone allows for a variety of benefits since TrenStar has RFID experts with real-world experience providing integration and technology deployment in complex supply chains. TrenStar also uses its leverage to deliver its pay-per-use business model, which offers clients much greater cost predictability and value than they experience managing, maintaining and tracking their own assets.

22. Research Methods and Ideas • The RFID products are easy to find, but information about actually implementing the program was not as easy. • Methods Used: • Internet • Business Magazine • Supplier Websites • Recommended RFID World Trade Show in Las Vegas

23. Questions???