WHY STAINLESS STEEL?

1. Tougher Enduring Shock-absorbing Easy maintenance Greater bowl capacity Versatile Hand-finished WHY STAINLESS STEEL?

2. HOW TO CHOOSE • Sound andSink Insulation • Strategically placed pads with sprayed on undercoating • Allows for quieter operation • Insulation maintains water temperature • Prevents condensation from forming on the bottom ofthe sink

3. HOW TO CHOOSE • Drop Ledge • The drop ledge helps keep water in the sink compartment and keeps the countertop cleaner • Radius Corners • The smaller the radius, the larger the bowl capacity • Smaller radius corners prevent glasses from tipping over, makes the bottom of the sink flatter, and gives the consumer more work space

4. HOW TO CHOOSE • Fasteners • The clip and screw system holds our sinks down tighter and provides stronger installation. • Offset • This gives the consumer more wash space in the bowl, more storage space underneath sink. Most higher end sinks have offset drain openings.

5. ELKAY vs. Competition

6. ELKAY vs. COMPETITION • Where doesElkay stand? Sink “Count” Rules! • SKU count compiled from current price lists • Includes ADA depths/single drain locations • Does not include faucet hole drillings • Left’s and right’s counted separately • Stainless steel only • Sinks only…no packages or accessories

7. ELKAY vs. COMPETITION • The Total Undermount “Count”!

8. The ContemporaryGourmet Drop-In“Count”! ELKAY vs. COMPETITION

9. ELKAY vs. COMPETITION • The Three Key Advantages • Sound deadening • Finish • Capacity

10. ELKAY vs. COMPETITION • Sound Deadening

11. ELKAY vs. COMPETITION • Sound Deadening • Blanco - bottom pads only • Kindred - bottom pads, bottom and side spray • Franke - bottom pads, bottom and side spray • Kohler - bottom and side pads, bottom and side spray • Elkay - bottom and side pads, bottom and side spray

12. ELKAY vs. COMPETITION • Sound Deadening Pads • Absorbs vibration • Less noise/echoing when water is flowing - less noise when garbage disposal is on • Less movement • Sink is more secure • Less likely to break seal at the counter, the strainer, and the faucet base to create a leak path • Less prone to water damage in items stored below, cabinets, and floor • Pads only is standard on lower end sinks

13. ELKAY vs. COMPETITION • Sound Deadening Spray • Prevents condensation from forming on the outside of the bowls • Less water damage to items stored below the sinks • Less water damage to cabinets and floor • Less likely that mold will form • Insulates the bowls, thereby retaining the desired temperature • Less energy needed to keep water warm longer • More sanitary - water stays hot longer; cleaner dishes

14. ELKAY vs. COMPETITION • Sound DeadeningObservations Franke • Spray inconsistently applied; missing near drain; thin Blanco • Bottom pads only; lack of spray will cause condensation (potential mold); no heat retention;low quality

15. ELKAY vs. COMPETITION Finish

16. Finish Elkay Ground finish; bowl and deck Hi-shine radius Advantages Absorbs normal wear Lasts longer Looks better Franke, Blanco, Kindred Non-ground, non-directional swirl finish in bottom bowl Linear buffed bowl sides Disadvantages Easily scratched Non-repairable Visible orange peel Questionable appearance ELKAY vs. COMPETITION

17. ELKAY vs. COMPETITION • Finish Observations Franke • 3 different finishes: deck, bowl and draw radius • Bowl bottom “orange peel” Blanco • Visible bowl bottom “orange peel” Kindred • Heavy machine chatter; “orange peel” deck (heavy) and bowl bottom

18. ELKAY vs. COMPETITION • Bowl Capacity

19. ELKAY vs. COMPETITION • Bowl Capacity • Bowl taper is the inward slope of each side of the sink from rim to bottom • Radius is the measure of the bowl's corners and bottoms where the sides and bottom meet • The deeper the bowl, the straighter the slope, the smaller the radius, the more useful the sink capacity

20. ELKAY vs. COMPETITION BOWL CAPACITY