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Innovation, Internet: keys for product development routes out of recession

Innovation, Internet: keys for product development routes out of recession. SCSS Technical-Talk Singapore, 24 th Sep,2009. Eva Zhai Asia Pacific Business Development Manager Chemidex International LLC. Abstract.

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Innovation, Internet: keys for product development routes out of recession

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  1. Innovation, Internet: keys for product development routes out of recession SCSS Technical-Talk Singapore, 24th Sep,2009 Eva Zhai Asia Pacific Business Development Manager Chemidex International LLC

  2. Abstract “While the Internet has become a wonderful resource for information of most any kind, we are now faced with the challenge of sifting through more information than ever before to find the precise information we need…a seemingly very daunting task.”“While economy is in a funk, food prices are up, oil is through the roof, real estate has collapsed, and credit is becoming scarce. We’re moving away from more traditional media, more traditional marketing channels and more traditional sourcing tools towards e-marketing and e-commerce.” Topics:1. The growth, the trend, the importance and the use of the internet.2. The difference between online source/e-marketing channel and traditional sources/tools/channels.3. What are the formulators really looking for while developing new product ? 4. What are suppliers looking for in an e-marketing channel ?5. Who is Chemidex and what can we offer you ?

  3. Source: www.internetworldstats.com

  4. Internet user % of total population by Geography InternetWorldStats.com – June 30 - 2008 Source: www.internetworldstats.com by Sep, 2009

  5. Growth of B2B Online Advertising in US • 2011 : $8.0 billion • 2010 : $6.4 billion • 2009 : $5.3 billion • 2008 : $4.4 billion • 2007: .$3.5 billion • 2006 : $2.8 billion Source: www.techcrunchies.com

  6. Online Marketing ---- Facts and Figures • Online display ad activity ‘up 21%’ • 1st July 2009 | Published in Advertising • Online display advertising has seen a significant increase in activity in the early part of the year, new data suggests. • Internet advertising ‘up by 10% in 2009′ • 15th September 2009 | Published in Industry News and Developments • Internet advertising will grow by 10.1 per cent across the world this year, the latest figures suggest. • Global downturn ‘forces change of online marketing direction’ • 21st June 2009 | Published in Industry News and Developments • The global financial crisis has resulted in a shift of marketing focus in the US, it is claimed. • Vertical ad networks achieving rapid growth - study • 3rd June 2009 | Published in Advertising • A new study has pointed to the “rapid emergence” of online vertical advertising networks. • Online advertising spend rises on back of innovation • 3rd June 2009 | Published in Advertising • Everything seems to be moving online these days and the marketing world is no different, with advertising professionals devoting increasing proportions of their budgets to internet-based initiatives. Source: www.zerostrategy.com

  7. Shift has been happening in marketing budgets…… Key findings of the survey by “B to B Magazine” of 684 “B2B marketers” in 2009 :58.3% have NOT revised their original marketing budgets in response to recession.29.4% have revised their marketing budgets down due to recessionary concerns.12.3% have revised their budgets up in this difficult climate. Among those who have revised their budgets down, the channels cited as likely to undergo declines:* Print (45.3%)    * Events (17.3%)    * Broadcast (10.0%)    * Direct (8.7%)    * Online (6.0%)    * Outdoor (2.0%)Among those who have revised their budgets up, the area likely to undergo the greatest increase:* Online (48.5%)    * Direct (16.5%)    * Events (13.5%)    * Print (9.0%)    * Broadcast (3.0%)    * Outdoor (0.4%) Source: www.marketingcharts.com

  8. What are the formulators really looking for ???Survey of FormulatorsJanuary 20-31, 2009

  9. Preferred Method

  10. Frequency

  11. Preferred Delivery Electronic versions are preferred to printed hard copy:3.6 to 1 Electronic presentations are preferred to in-person:2 to 1

  12. Summary ---- When Formulators search …... They want : • “Accurate and precise info” • “fast results” • “Up-to-date info” • “across suppliers and solutions” • “detailed info” • “free of charge” • “in stealth mode” • “quick samples” • “smooth communication in time”

  13. Summary ---- When Suppliers market ...they want : • “ ROI measurable” • “targeted audience” • “controlled distribution” • “reaching validated decision makers” • “real-time awareness” • “global, yet regionally differentiated” • “economical” • “high-quality sales leads”

  14. Traditional Sources and Marketing Tools & Channels • Buyer’s Guides / Directories / Catalogs ---- out of date and only general info • Phone/Mail/Email/Visit ---- low effective and time consuming • Search Engines, i.e. Google, Yahoo, Baidu ---- overwhelming and non-relevant info • Trade Journals / Magazines/ Newspaper (Printed Ads) ---- ROI not measurable • Conference / Congress / Seminar/Trade Show ---- High cost and only once per year • …...etc SOMETHING IMPORTANT IS MISSING……

  15. Online source and e-marketing Tool & Channel Performance-based marketing ‘reliant on business data’12th February 2009 | Published in General MarketingPerformance-based marketing initiatives rely on the business data used on them for success, it is believed.Project aims to increase knowledge of online audience measurement30th June 2009 | Published in Industry News and DevelopmentsROI (Return-on-investment) is a key consideration for advertisers, who are increasingly turning to online platforms where they can supposedly measure the success of campaigns better than they could when promoting products through for traditional forms such as newspapers and magazines.Marketers turning to lead generation28th November 2008 | Published in General MarketingA significant number of businesses are increasingly turning to lead generation as part of their marketing strategy, according to Lead Point. Recession prompts rise in e-commerce and online marketing 15th September 2009 | Published in Internet Marketing“The downturn pushes more people to look for accountability and measurability. Marketers need to prove to their chief executive officer why money has been spent in the downturn and of course budgets have been slashed so online is quite helpful in this way.” said Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers.“Everything we do online is fully accountable as well because we can see who’s read what, who’s clicked what, we can see what campaigns are working, what returns on investment, what sales, so that’s very important,” said Andrew Nicholson, e-commerce manager at events catering Sodexo Prestige.

  16. What exactly are the suppliers looking for in an e-Marketing channel ?

  17. Top 3 B2B Marketing Challenges: • Reach decision-makers • Account for marketing’s contribution to sales and corporate growth • Generate high-quality sales leads Source: Laura Ramos, Elana Anderson from Forrester Research, Inc. – May 16 - 2007

  18. Forrester Research ’s Answers to these three challenges: • Online media enable marketers to speak to key influencers and buyers directly and manage the information that they need. 2. B2B marketers should invest further in technologies that support more targeted campaigns, educate information seekers, and engage prospects in their decision-making processes. 3. Rather than measuring response rates and raw leads, firms should work on tying marketing metrics directly to sales success. Source: Laura Ramos, Elana Anderson from Forrester Research, Inc. – May 16 - 2007

  19. Chemidex® The Formulator’s Search Engine Connecting Suppliers and Formulators

  20. About Chemidex • Founded in 1997 • Privately Held American Company • Office Locations: • Overland Park, KS, USA (Headquarter) • Dormagen, Germany • Shanghai, China • 45+ Employees • Served Regions : North America, Europe, Latin America and Asia Pacific (over 156 countries worldwide)

  21. About Chemidex Chemidex LLC is the market leader in providing specialized, vertical search engine to formulators and other e-marketing services to raw material suppliers in the chemical and lifescience industries. Chemidex formulator membership (free) enables access to the Chemidex Cybrary (www.chemidex.com), a powerful document search, retrieval and technical support service designed specifically to accelerate the formulation of personal care and cosmetics products. Using Chemidex searching engine speeds formulators’ product development while simultaneously enhancing chemical suppliers' sales and marketing efforts by providingunprecedented market reach, service and product interest tracking. It will enable you to spend less time to achieve best results for you and your company.

  22. Homepage - www.chemidex.com

  23. Personal Care & Cosmetics Cybrary Homepage

  24. Weekly New Technology Tuesday Newsletter

  25. Chemidex – Global Total validatedand active User - Members 77,352 (Represent ……) Total validatedand active User - Companies 41,688 Total Usage – Document Views 1,778,150 By 23 Sep, 2009

  26. User Growth - Chemidex

  27. Usage Growth - Chemidex

  28. Top 25 Companies by User Count Sep 23, 2009

  29. Thank You ! Eva Zhai Asia Pacific Business Development Manager Tel: +86-21-51785064 Fax: +86-21-51751582 MP:+86-15821773696 Email: ezhai@chemidex.com

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