Event Sponsorship Request

1. Event Sponsorship Request

2. Event Summary Event Details Wednesday, February 1, 2012 Metro Toronto Convention Centre, North Building 255 Front Street West, Toronto, Ontario Attire: Business Attire Reception & Silent Auction5:00 pm – 6:30 pm VIP Pre-Dinner Reception5:00 pm – 6:30 pm VIP Post-Dinner Reception10:00 pm – 1:00 am Dinner Reception6:30 pm – 10:00 pm Celebrity Interviews Live & Silent Auction Attendee Profile 1,000 attendees 90% corporate attendees 85% year after year loyal attendees 9:1 male to female ratio High wealth attendees

3. Power Wheelchair $6,000 - $25,000 Battery for Power Wheelchair $300 Manual Wheelchair $1,600 - $5,000 Home Ramp $1,000 - $8,000 Porch Lift $4,500 - $7,000 Van Lift $3,000 - $25,000 Specialized Car Seat $950 - $1,800* Leg Splints $1,200 - $3,600 Walker $400 - $5,000 10 Days at a Specially Adapted $2,000* Easter Seals Camp * No government assistance available for families Walker for Noah, up to $5,000 Easter Seals Ontario – Helping Children & Their Families • Easter Seals Ontario helps children and young adults with physical disabilities: • Address life's challenges and achieve personal goals • With financial assistance for specialized equipment needed for mobility, and communication • By providing opportunities for participation in recreational programs and fully-accessible Easter Seals camps Manual Wheelchair for Bryce$1,600 - $5,000 Van Lift for Kayla $3,000 - $25,000 Power Wheelchair for Patrick $6,000 - $25,000 Leg Splints for Evan$1,200 - $3,600

4. Easter Seals' Recreational Camps $3 million annually At two fully accessible camps, Easter Seals Ontario provides opportunity and adventure to children, youth and young adults with a physical disability. Recreational Choices Funding Program $150,000 annually This program is designed to provide Easter Seals kids with more opportunities to choose individual activities in the areas of recreation, culture and leisure that will allow them to experience independence, confidence and self-esteem. Financial Assistance $1.3 million annually Direct financial assistance is the primary focus of Easter Seals Ontario. Easter Seals provides over $1.3 million in Financial Assistance each year. How Your Support Makes A Difference

5. Percentage of Every Dollar 74% of funds raised go to help children with physical disabilities in the community • Where the money goes • (The % of dollars in / out in 2010) • Income • Percentage of revenue ES received from Public support: 94% • Percentage of revenue ES received from government grants: 1% • Percentage of revenue from investment, fees, & other etc.: 5% • Expenditures • Percentage of total expenditures spent on programs and services: 74% • Percentage of total expenditures spent on fundraising: 22% • Percentage of total expenditures spent on Management and Admin: 4%

6. 2011 Corporate Event Sponsors

7. 2011 Premium Corporate Tables ASA Alloys Canada Post Corporation Friends of Easter Seals LIUNA Local 183 Maple Leaf Sports & Entertainment Toronto Blue Jays Turner & Porter Funeral Directors World Wrestling Entertainment 2011 Corporate Tables ASA Alloys AXIS Integrated Canadian Broadcasting Corporation D. Pettit Home Improvements Davis LLP Downtown Towing Elemental Controls Ltd. Hanet Plastics McMillan LLP NFL Canada R.J. Burnside & Associates Rogers Sportsnet Tennis Canada Toronto Argonauts Football Club Toronto Police Association Vanbots, a division of Carillion Construction Wagner Andrews & Kovacs Ltd Woodbine Entertainment Group

8. Presenting Sponsor - $25,000 Cash/In Kind • Sponsor Benefits - $173,000 Value • Print Materials • Sponsor name/logo to appear in print materials including Event Tickets, Pre & Post Reception Tickets, Program Book, Auction Catalogue, & Raffle Tickets: “Rogers Conn Smythe Sports Celebrities Dinner & Auction Presented By…” • Toronto Sun Print Ads: Logo Recognition • The Hockey News Ads: logo recognition • E-Newsletter: distributed to database of 10,000 - sponsorship highlight in one (1) issue recognizing the “Presenting Sponsor” • Dinner Program: 1,500 distributed: full page 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page – subject to print deadline • Sponsor recognition in Easter Seals annual report as a top contributor - $10,000 + Signage • Video Screens – logo recognition scrolled throughout dinner reception • Table signage with corporate name • Sponsorship Signage – opportunity to have corporate banners displayed at day-of media conference • Event Signage – logo recognition Guest Speaking Opportunities • Day of Press Conference – 1-2 minute speech by company representative • Opportunity for a company representative to conduct a live interview and co-present the Conn Smythe Dinner cheque presentation at the widely-acclaimed Easter Seals Telethon – 2012 Date TBC Website– www.connsmythedinner.comand www.easterseals.org • Conn Smythe Dinner Website – logo recognition -hot link to corporate site • Easter Seals Ontario Website – text recognition • Presenting Sponsor highlight on Conn Smythe website www.connsmythedinner.com prior to event • Presenting Sponsor recognition in media & press releases pre and post event Event Tickets • Two (2) Corporate Sponsor Tables – ‘Best Table Assignment’ (20 tickets) • VIP Pre & Post Reception – 20 tickets

9. Other Marketing Opportunities Employee volunteer opportunities at various Easter Seals events Activation station / product sampling opportunity Auction contribution opportunity Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo Association with Canada’s most successful and prestigious sports celebrity fundraising dinner Association with Easter Seals Ontario and its commitment, since 1922, to helpingchildren with physical disabilities succeed Presenting Sponsor - $25,000 cont’d

10. Sponsor Benefits - $150,000 Value Print Materials Toronto Sun Print Ads: logo recognition The Hockey News Ads: logo recognition E-Newsletter: Distributed to database of 10,000 - sponsorship highlight in one (1) issue recognizing “Media Sponsors” & logo recognition on sponsor recognition page Dinner Program: 1,500 distributed: Full page 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page – subject to print deadline Sponsor recognition in Easter Seals annual report as a top contributor - $10,000 + Signage Video Screens – logo recognition scrolled throughout dinner reception Table signage with corporate name Event Signage – logo recognition Website – www.connsmythedinner.com and www.easterseals.org Conn Smythe Dinner Website – logo recognition -hot link to corporate site Day of Media Conference Private interview with one head table guest. Details to be discussed in advance. Sponsorship Signage – opportunity to have corporate banners displayed at day-of media conference Event Tickets One (1) Corporate Sponsor Table – ‘Best Table Assignment’ (10 Tickets) VIP Pre & Post Reception (10 tickets) Other Marketing Opportunities Employee volunteer opportunities at various Easter Seals events Ability to promote and give-a-way sponsored product to guests (i.e. copies of the Toronto Sun newspaper) Product sampling opportunity Auction contribution opportunity Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo Association with Canada’s most successful and prestigious sports celebrity fundraising dinner Association with Easter Seals Ontario and its commitment, since 1922, to helping children with physical disabilities succeed Media Sponsor - $20,000 + Cash/In Kind

11. Platinum Sponsor ~ $10,000 + Cash/In Kind • Sponsor Benefits - $148,000 Value • Print Materials • Toronto Sun Print Ads: logo recognition • The Hockey News Ads: logo recognition • E-Newsletter: distributed to database of 10,000 - sponsorship highlight in one (1) issue recognizing “Platinum Sponsors” & logo recognition on sponsor recognition page • Dinner Program: 1,500 distributed: full page 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page – subject to print deadline • Sponsor recognition in Easter Seals annual report as a top contributor - $10,000 + Signage • Video Screens – logo recognition scrolled throughout dinner reception • Table signage with corporate name • Event Signage – logo recognition Website – www.connsmythedinner.com and www.easterseals.org • Conn Smythe Dinner Website – logo recognition -hot link to corporate site Event Tickets • One (1) Corporate Sponsor Table - ‘Best Table Assignment’ (10 tickets) • VIP Pre & Post Reception (10 tickets) Other Marketing Opportunities • Employee volunteer opportunities at various Easter Seals events • Activation station / product sampling opportunity • Auction contribution opportunity • Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo • Association with Canada’s most successful and prestigious sports celebrity fundraising dinner • Association with Easter Seals Ontario and its commitment, since 1922, to helpingchildren with physical disabilities succeed

12. Sterling Sponsor ~ $7,500 + Cash/In Kind • Sponsor Benefits - $143,000 Value • Print Materials • Toronto Sun Print Ads: logo recognition • The Hockey News Ads: logo recognition • E-Newsletter: distributed to database of 10,000 - sponsorship highlight in one (1) issue recognizing “Sterling Sponsors” & logo recognition on sponsor recognition page • Dinner Program: 1,500 distributed: half page 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page – subject to print deadline Signage • Video Screens – logo recognition scrolled throughout dinner reception • Table signage with corporate name • Event Signage – logo recognition – opportunity to provide additional corporate signage Website – www.connsmythedinner.com and www.easterseals.org • Conn Smythe Dinner Website – logo recognition -hot link to corporate site Event Tickets • Preferred Seating Dinner Reception (10 tickets) • VIP Pre & Post Reception (10 tickets) Other Opportunities • Product sampling opportunity • Auction contribution opportunity • Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo • Association with Canada’s most successful and prestigious sports celebrity fundraising dinner • Association with Easter Seals Ontario and its commitment, since 1922, to helpingchildren with physical disabilities succeed

13. Gold Sponsor ~ $5,000 + Cash/In Kind • Sponsor Benefits - $140,000 Value • Print Materials • Toronto Sun Print Ads: logo recognition • The Hockey News Ads: logo recognition • E-Newsletter: distributed to database of 10,000 – logo recognition • Dinner Program: 1,500 distributed: half page 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page – subject to print deadline Signage • Video Screens – logo recognition scrolled throughout dinner reception • Table signage with corporate name • Event Signage – logo recognition – opportunity to provide additional corporate signage Website – www.connsmythedinner.com and www.easterseals.org • Conn Smythe Dinner Website – logo recognition -hot link to corporate site Event Tickets • Preferred Seating Dinner Reception Tickets (10 tickets) • VIP Pre & Post Reception (10 tickets) Other Marketing Opportunities • Product sampling opportunity • Auction contribution opportunity • Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo • Association with Canada’s most successful and prestigious sports celebrity fundraising dinner • Association with Easter Seals Ontario and its commitment, since 1922, to helpingchildren with physical disabilities succeed

14. Sponsor Benefits- $133,000 Value Print Materials Toronto Sun Print Ads: logo recognition The Hockey News Ads: logo recognition E-Newsletter: distributed to database of 10,000 – logo recognition Dinner Program: 1,500 distributed: quarterpage 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page – subject to print deadline Signage Video Screens – logo recognition scrolled throughout dinner reception Table signage with corporate name Event Signage – logo recognition Website – www.connsmythedinner.com and www.easterseals.org Conn Smythe Dinner Website – logo recognition -hot link to corporate site Event Tickets Dinner Reception Tickets (10 tickets) VIP Pre & Post Reception (10 tickets) Other Marketing Opportunities Product sampling opportunity Auction contribution opportunity Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo Association with Canada’s most successful and prestigious sports celebrity fundraising dinner Association with Easter Seals Ontario and its commitment, since 1922, to helpingchildren with physical disabilities succeed Silver Sponsor ~ $3,500 + Cash/In Kind

15. Bronze Sponsor ~ $2,500 + Cash/In Kind • Sponsor Benefits - $131,000 Value • Print Materials • Toronto Sun Print Ads: name recognition • The Hockey News Ads: name recognition • E-Newsletter: distributed to database of 10,000 – name recognition • Dinner Program: name recognition on sponsor recognition page Signage • Video Screens – name recognition scrolled throughout dinner reception • Event Signage, Sponsor Board – name recognition Website – www.connsmythedinner.com and www.easterseals.org • Conn Smythe Dinner Website – logo recognition -hot link to corporate site Event Tickets • Dinner Reception Tickets (4 tickets) • VIP Pre & Post Reception (4 tickets) Other Marketing Opportunities • Product sampling opportunity • Auction contribution opportunity • Cross promotional opportunities including use of Easter Seals logo and Conn Smythe Dinner logo • Association with Canada’s most successful and prestigious sports celebrity fundraising dinner • Association with Easter Seals Ontario and its commitment, since 1922, to helpingchildren with physical disabilities succeed

16. Premium Corporate Table ~ $5,000 • Print Materials • Post Event E-Newsletter: distributed to database of 10,000 – logo recognition • Dinner Program: 1,500 distributed: quarter page 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page Signage • Video Screens – logo recognition scrolled throughout dinner reception • Table signage with corporate name • Event Signage – logo recognition – opportunity to provide additional corporate signage Website – www.connsmythedinner.com and www.easterseals.org • Conn Smythe Dinner Website (Post Event) – text recognition Event Tickets • Preferred Seating Dinner Reception Tickets (10 tickets ) • VIP Pre & Post Reception (10 tickets) Tax Receipt • Charitable tax receipt for the maximum allowable amount ($1,500) Corporate Table ~ $3,500 • Print Materials • E-Newsletter: distributed to database of 10,000 – text recognition • Dinner Program: 1,500 distributed: 1/8 4-colour ad – sponsor supplied camera ready artwork & logo recognition on sponsor recognition page Signage • Video Screens – logo recognition scrolled throughout dinner reception • Table signage with corporate name • Event Signage – text recognition Website– www.connsmythedinner.com and www.easterseals.org • Conn Smythe Dinner Website (Post Event) – text recognition Event Tickets • Dinner Reception Tickets (10 tickets)

17. Thank you! Thank you for helping children and youth with physical disabilities succeed! For further sponsorship or corporate table information, please contact: Sarah Reid Senior Officer, Corporate Sponsorship Easter Seals Ontario One Concorde Gate, Suite 700 Toronto, Ontario M3C 3N6 Tel: 416-421-8377 ext. 306 Fax: 416-696-1035 Toll Free: 1-800-668-6252 sreid@easterseals.org