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Unit 5

Unit 5. 新职业英语. 职业综合英语 1. ENGLISH FOR CAREERS. Unit 5 Trade. Contents. 1. Warming-up. 5. Writing. < Back. Next >. Home. Reading A. 2. 6. Mini-project. Reading B. 7. 7. 3. Language Lab. Language Lab. 4. Listening & Speaking. Warm-1. < Back. Next >. Home.

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Unit 5

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  1. Unit 5 新职业英语 职业综合英语 1 ENGLISH FOR CAREERS Unit 5 Trade

  2. Contents 1 Warming-up 5 Writing < Back Next > Home Reading A 2 6 Mini-project Reading B 7 7 3 Language Lab Language Lab 4 Listening & Speaking

  3. Warm-1 < Back Next > Home Warming-up Task 1Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8. • ( ) A. Shift the future. ( ) B. Think Different. • ( )C. Just do it. ( )D. Ideas for life！ • ( ) E. Good to the last drop! ( ) F. Let’s make things better. • ( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up！ 2 7 4 1 5 8 3 6

  4. Warm-2 < Back Next > Home Warming-up Task 2Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. poster, newspaper, TV commercial, outdoor signs, etc.

  5. Reading A < Back Next > Home Reading A Text Task 1 Task 2 Business Know-how

  6. Text A-1 < Back Next > Home Reading A 声音 翻译 International Trade Everytime we walk into a store,restaurant, theater or any other place ofbusiness to buy something, we trade. Basically,international trade does not differ fromtrade with other people in our country. Thekey to understanding trade is to rememberwhy it takes place. The reason people trade,regardless of where they live, is that theybelieve they will be better off by trading.When we consider the alternative—each of usproducing everything for ourselves—tradesimply makes more sense.

  7. Text A-2 < Back Next > Home Reading A 声音 翻译 The process of importing and exportingcreates a greater variety of goods and servicesbecause it permits countries to specialize in what they do best. By specializing in the goodsit can produce most efficiently, a country canincrease production and have the opportunityto make more sales and profits. Profits canturn into increased wages for the workforce and additional investment in plantsand equipment. The process also providesconsumers with more goods at lower prices.

  8. Text A-3 < Back Next > Home Reading A 声音 翻译 The benefits of trade can be explainedusing the economic principles of absolute andcomparative advantage. For example, supposethere are a lawyer and a legal assistant. If ittakes the lawyer less time to prepare briefsor to type letters than it does the assistant,in economic language, the lawyer has an“absolute advantage” both in preparing legalbriefs and in typing letters. If we stopped here,we might be inclined to say that the lawyershould produce both, because the lawyer isbetter at both.

  9. Text A-4 < Back Next > Home Reading A 声音 翻译 According to comparative advantage,the lawyer should specialize in his or herstrongest skill—the law, and the legalassistant—typing letters. If they do, theyactually will produce more than if eachof them had tried to do both tasks alone.Specializing in what they do best and thentrading their products for the other thingsthey need will make both parties better off.

  10. Text A-5 < Back Next > Home Reading A 翻译 声音 Through international trade, countriesexchange goods they produce most efficientlyfor goods other countries produce mostefficiently. The more consumers there arein the market, the greater the ability ofeach country to specialize in what it doesbest. It is important to note that both thelawyer and the legal assistant would benefitfrom specialization and trade. Likewise,international trade is a win-win situation forall countries that participate.

  11. A-Trans-1 < Back Reading A 国际贸易 每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自足，那么贸易的意义就更容易理解了。

  12. A-Trans-2 < Back Reading A 通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。

  13. A-Trans-3 < Back Reading A 我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准备案情摘要和打印信件方面都拥有“绝对优势”。如果到此为止，我们就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。

  14. A-Trans-4 < Back Reading A 按照相对优势的原理，该律师应专注于发挥其最强项——打官司，而法律助理则应专注于打印信件。如果各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以自己的产品去换取所需，双方均可获益。

  15. A-Trans-5 < Back Reading A 通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。

  16. regardless of < Back Reading A paying no attention to e.g.The law requires equal treatment for all, regardless of race, religion or sex.

  17. better off < Back Reading A in a better situation, especially in financial terms e.g.Since my husband was made the manager, we are better off.

  18. alternative < Back Reading A n. something you can choose to do or use instead of something else e.g.Is there an alternative to what you propose?

  19. make sense < Back Reading A to have a clear meaning and be easy to understand e.g.Read this and tell me if it makes sense.

  20. process < Back Reading A n.a series of actions that are done in order to achieve a particular result e.g.Getting fit again has been a long slow process.

  21. specialize (in) < Back Reading A v. to limit all or most of your study, business, etc. to a particular subject or activity e.g.Finally Alice decided to specialize in contract law.

  22. consumer < Back Reading A n. someone who buys and uses products and services e.g. There are a wider choice of goods for the consumers in big cities.

  23. benefit < Back Reading A n. something that gives you advantages or improves your life in some way e.g.This aid program will bring lasting benefits to the region.

  24. absolute < Back Reading A a. unlimited; complete; true, correct and not changing in any situation; not in comparison with other things e.g.1.An absolute ruler need not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living.

  25. comparative < Back Reading A a.measured or judged by comparing e.g.After a lifetime of poverty, his last few years were spent in comparative comfort.

  26. legal < Back Reading A a. connected with or in accordance with the law e.g.Mr. Smith is my legal advisor.

  27. be inclined to < Back Reading A to have a tendency or wish to do something e.g.I am inclined to start at once.

  28. party < Back Reading A n. one of the people or groups involved in an argument, agreement, etc. e.g.The two parties are having difficulty agreeing with each other.

  29. exchange < Back Reading A v. to give something to someone and at the same time receive the same type of thing from them e.g.I shook hands and exchanged a few words with the manager. n.an act of giving something to someone and receiving something else from them e.g.Would you like my old TV in exchange for this camera?

  30. likewise < Back Reading A ad. the same; in a similar way e.g.Nanny put up a hat and told the girls to do likewise.

  31. participate (in) < Back Reading A v. to take part in or become involved in an activity e.g.Everyone in the class is expected to participate actively in these discussions.

  32. A-Task 1-1 < Back Next > Home Reading A Task 1Answer the following questionsaccording to the passage. 1. What is the reason for people to trade? The reason is that they believe they will be better off by trading. 2. Why can a great variety of goods and services be created in the process of importing and exporting? Because countries are permitted to specialize in what they do best and they can increase production.

  33. A-Task 1-2 < Back Next > Home Reading A 3. Why can plants also benefit frominternational trade? Because the profits gained from internationaltrade can be turned into additional investmentin plants. 4. What does comparative advantage refer to? It refers to a principle that when peoplespecialize in what they do best and then tradetheir products for the other things they need,they will all be better off. 5. Who would benefit from international trade? All countries that participate.

  34. A-Task 2 < Back Next > Home Reading A Task 2Decide whether the following statements are true (T) or false (F) according to the passage. T F F T F

  35. Sales Promotion Methods < Back Next > Home Business Know-how ●Discount; ●Coupons (a kind of ticket that may be used instead of money); ●Gift with purchase; ●Point-of-sale displays.

  36. Reading B < Back Next > Home Reading B Text Task 1 Task 2

  37. Text B-1 < Back Next > Home Reading B 翻译

  38. Text B-2 < Back Next > Home Reading B 翻译

  39. B-Trans-1 < Back Reading B

  40. B-Trans-2 < Back Reading B

  41. B-Task 1 < Back Next > Home Reading B Task 1Read NaturaJam Sales Confirmation andfill in the blanks in each of the followingstatements. 1. The sales confirmation is made between and Tesko Co., Ltd. 2. The total value of the goods is (in figures). 3. The Children’s Jackets are priced at each piece. 4. The Seller agrees to sell the Buyer pieces of Men’s Jackets. 5. The Seller shall ship the clothes on 2008. NaturaJam Co., Ltd. USD16,500.00 USD15.00 500 5 June

  42. B-Task 2 < Back Next > Home Reading B Task 2Complete the following sales confirmationwith the given information. Situation: The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at USD15.00 per dozen. The toys are to be packed in 20 cartons and shipped on 20 Oct. 2008. K.C.T. Sydney 1/20 USD15.00 PER DOZEN 200 DOZEN SMT TOY USD3,000.00 US DOLLARS THREE THOUSAND ONLY 20 Oct. 2008

  43. Listening < Back Next > Home Listening & Speaking Task 1 Task 2 Task 3 Task 4 Task 5

  44. L-Task 1 < Back Next > Home Listening & Speaking Task 1Rose Winn is discussing price with Tom Green. Listen to the conversation and choose the best answer to each question you hear. 1. A. Canada. B. America. C. Japan. D. China. 2. A. By 3%. B. By 4%. C. By 5%. D. By 6%. 3. A. This is their first cooperation. B. Other suppliers’ offers are 15% lower. C. The woman can give the man a 5% discount. D. They finally settled the question of price. Script

  45. L-1-Script < Back Listening & Speaking Task 1Script

  46. L-Task 2-1 < Back Next > Home Listening & Speaking Task 2Cathy Brown is showing some products to Ryan Bush. Listen to the conversation and fill in the blanks with what you hear. 声音 W: Nice to meet you, Mr. Bush. What products are you interested in? M: I’m interested in your company’s printer. Can I have a look at your printers on display first? W: Sure. Here are our which may help you make a good decision. M: Could you give me some idea of your prices? W: Here is . M: Let me see. Er… it’s a little expensive. Could you give us ? catalogs the price list a special discount

  47. L-Task 2-2 < Back Next > Home Listening & Speaking W: I’m sorry. This is our lowest price and we can’t go any further. M: We’ll place a large order this time, if the price is more favorable. W: When you consider the quality of our products, you’ll see our price is . M: Well, I’ll call our head office and see what they have to say. W: No problem. Thank you for your enquiry. If you need any more , please call me. This is my card. M: Thank you. quite reasonable information

  48. L-Task 3 < Back Next > Home Listening & Speaking Task 3Jim Weeks is discussing an order with Molly Smith. Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers. 1. Pure silk shirts are an old style for last year. True False 2. The minimum order is 800 pieces at US＄16. True False 3. The man requires that the woman reduce the minimum order to 300 pieces. True False 4. In the end, the woman reduces the minimum order with a slight increase in price. True False newest style for this year √ √ US＄15 500 pieces √ √ Script

  49. L-3-Script < Back Listening & Speaking Task 3Script

  50. L-Task 4 < Back Next > Home • Mr. Mailer’s Notes • a ( ) discount for an order of US＄100,000 • and over in value • 2. A ( ) must be signed within one month. • 3. ( ) will be made within two months after the sales confirmation has been signed. Listening & Speaking Task 4Mr. Mailer is discussing some terms with Miss Wright. Listen to the conversation and complete Mr. Mailer’s notes. 3.5% contract Shipment/Delivery Script

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