ETI 204 Press and Media Translation

1. ETI 204Press and Media Translation Wordplay in headlines

2. Wordplay in headlines • Çekiç güç kurtardı • Bush not out of the woods • Rubber industry bounces back • Mumps outbreak swells • Bingo hall worker B-10 and robbed • Bell’s name doesn’t have a familiar ring for many voters • Iraqi head seeks arms • (Pope) Benedict names a flock of new cardinals • Dumb and dumber: are Americans hostile to knowledge? • When in roam… (article about the cost of making cell phone calls overseas)

3. Pun in Advertising • Clients enter, save and return! • A dairy tale come true! • “Pack-ed” with shelf confidence! • Rio-lize your dreams! • Eiffel in love with Paris! • In a podiatrist's office: "Time wounds all heels." • In a veterinarian's waiting room: "Back in 5 minutes. Sit! Stay!" • At the electric company: "We would be delighted if you send in your payment. However, if you don't, you will be." • At an optometrist's office: "If you don't see what you're looking for, you've come to the right place." • Someday you might be sitting on a small fortune! (fashionable young furniture maker)

4. Some common forms of wordplay • Palindrome • Oxymoron • Chiasmus • Antanaclasis • Double entendre • Pun • Daffynition • Spoonerism

5. Palindrome Words or phrases that read the same forwards and backwards Radar Racecar Never odd or even A Toyota's a Toyota Dammit, I'm mad Some palindromes use words as units rather than letters. Fall leaves after leaves fall.

6. Oxymoron Contradiction in terms, consisting of two words which normally have opposite meanings pretty ugly extensive briefing virtual reality detailed summary act naturally sharp curve original copy random order friendly fire Hell's Angels minor crisis by reason of insanity down escalator thunderous silence True Liescruel kindness deafening silence only choice

7. Oxymoron: a dumb bovine? Ever noticed that it's simply impossible to find seriously funny oxymorons online? The only choice is to ask one of those paid volunteers at the library – the ones in the long-sleeved T-shirts – for an original copy of some obviously obscure documents that were found missing amongst some paperwork almost exactly one hundred years ago.

8. Chiasmus Phrase that conveys its meaning by repetition with terms of the phrase reversed “...ask not what your country can do for you–ask what you can do for your country!” from John F. Kennedy’s inaugural address in 1961 “What counts is not necessarily the size of the dog in the fight–it’s the size of the fight in the dog.” from Eisenhower’s speech in 1958 “Well, it’s not the man in your life that counts, it’s the life in your men.” from Mae West in 1933 “My job is not to represent Washington to you, but to represent you to Washington.” Barack Obama “You forget what you want to remember, and you remember what you want to forget.” (Cormac McCarthy, The Road, 2006) "Never let a fool kiss you--or a kiss fool you."(anonymous) “One should eat to live, not live to eat.” (anonymous)

9. Chiasmus Implied chiasmus (from other well-known phrases): “Time’s fun when you’re having flies.” Kermit the Frog A hangover is the wrath of grapes. Phonetic chiasmus (existing between the syllables of different words): “Champagne to our real friends, real pain to our sham friends!” A witty toast

10. Antanaclasis Phrase consisting of a word or phrase with a different meaning each time “Your argument is sound ... all sound.” Benjamin Franklin “If you aren’t fired with enthusiasm, you will be fired with enthusiasm.” Vince Lombardi People on the go . . . go for Coke.advertisement for Coca Cola If you don’t look good, we don’t look good. Vidal Sassoon advertising slogan If we do not hang together, we will hang separately Benjamin Franklin

11. Double entendre Phrase that can be interpreted in two different ways Çocuğunu sevmeyen el kaldırsın Teacher strikes idle kids Drunks Get Nine Months in Violin Case Squad helps dog bite victim Kids Make Nutritious Snacks Stolen painting found by tree Local High School Dropouts Cut in Half “If I said you had a beautiful body, would you hold it against me?”Bellamy Brothers song

12. Pun Words or phrases chosen for their humorous effect, involving substitution of one meaning, sound, spelling, and so on, for another Two peanuts were walking down the street. One was a salted. The pun is mightier than the sword. It was an emotional wedding. Even the cake was in tiers. Time flies like an arrow. Fruit flies like a banana. To some - marriage is a word ... to others - a sentence. The price of shingles is going through the roof. Women who wear $200.00 perfume obviously are known to have no common scents. Seven days without a pun makes one weak.

13. Daffynition Funny definitions of words that sound like one or more other words • propaganda: a gentlemanly goose (proper gander) • avoidable: what a bullfighter tries to do (avoid-a-bull) • intense: where campers sleep (in tents) • dilate: exceed average life expectancy (die late) • pasteurize: too far to see (past your eyes) • dandelion: A fashionably dressed big cat (dandy lion) • alarms: what an octopus is (all arms) • information: how geese fly (in-formation)

14. Spoonerism A transposition of usually initial sounds of two or more words (as in tons of soil for sons of toil); the term originates from the Reverend Spooner, who is well known because of a speech problem: he used to mix up the first couple of letters of words, sometimes creating strange sentences. One of the most famous spoonerisms attributed to him is when he told a student off because he had 'hissed the mystery lectures' when he meant to say 'missed the history lectures'. “Three cheers for our queer old dean Victoria!” Runny Babbit: A Billy Sook: the last children's book by Shel Silverstein.

15. Actual Headlines Champion bows out (on defeat in an archery competition) Head on the nail (on someone who got a head injury on a nail–the original idiomatic expression is to ‘hit the nail on the head’ means to come up with an answer to a problem) Titanic leaves a sinking feeling (from a review of the film based on the cliché ‘a sinking feeling’, meaning “mounting dissappointment) Seven’s deadly sins (a poor review for a restaurant named ‘Seven’) Gathering no moss (a documentary about Mick Jagger) A Brief History (title of a National Geographic documentary on the history of underwear)

16. Actual Headlines Science friction (about an argument between scientists and the British government on the topic of mad cow disease) Return to Gender (about a reoccurrence of sexual harassment in London post offices) A shot in the dark (about the murder of a Russian politician by a gunman in a dark stairway; ‘a shot in the dark’ means a gamble or a guess) Silent Blight (on the incidence of sore throats among teachers (blight=illness/affliction) with a reference to the famous Christmas carol, The Silent Night)

17. Actual Headlines • Deaf mute gets new hearing in killing • Convicts escape noose, jury hung • Milk drinkers are turning to powder • Panda-mating fails — veterinarian takes over • Prostitutes appeal to Pope • Miners refuse to work after death • Lawmen from Mexico barbecue guests • Alman Polisi Türk Genci Öldürdü

18. Actual Headlines on Nintendo Wii When Nintendo released the Wii media had a bit of fun with the gaming console's name. Here's a sampling of headlines from newspaper stories Wii wordplay: • Gamers Wii bit excited • Are Wii Ready? • Gamers Go Wii Wii Wii All the Way Home • No Wii for Mii... for now :( • Wii Will, Wii Will Rock You. • Come On Over and Wii'll Play! • To Wii or not to Wii, that is the question!

19. Hürriyet 28 Şubat 2008

20. Hürriyet 29 Şubat 2008

21. Ayı“Bal”ı Sevdi Resim altı:60. Berlin Film Festivali’nde Semih Kaplanoğlu’nun filmi ‘Bal’ hem ‘Altın Ayı’yı, hem de bağımsız jüri birincilik ödülünü aldı.

22. Naomi is one Elle of a model Supermodel Naomi Campbell was the star of the show at the Elle Style awards as she picked up the Outstanding Contribution award.

23. Boys don't cry An alarming number of men suffer mental health problems, but most are too 'macho' to seek help

24. In an article is about global warming(The Economist) Caption: It’s getting unbearable

25. Many Say Neigh to Denver’s ‘Blue Mustang’ “Blue Mustang,” a sculpture at Denver International Airport. Ed Andrieski/Associated Press

26. Pace. Space. But Oh, That Face. The 2009 Acura TL is comfortable and spacious, but the futuristic styling of the front end doesn't fit.

27. Turkish headlines • PKK’yı “Güneş” çarptı • “Güneş” teröristleri yakıyor • Hamidiye Denince Herkes Susar • Fener ışık saçtı • Kartal zirveye kondu • Eşkıya şehre hükümdar oldu • Burası karayolu değil sadece buzlu çay • İbrahim Tatlıses “AK”landı • Yendik mi lan? • AB: (A)vrupa’yı (B)oşladık • Yumurta’ya sepet sepet ödül dağıtıldı • Gen-etik tartışma • % 70 kakao, yüzde bir gülümseme (Ülker Bitter Çikolata) • Portakalı soydu, 1 milyonu cebine koydu (Tarkan’ın Rusya’daki narenciye reklamı)

28. English headlines • Online Scrabble craze leaves game sellers at a loss for words • Kicking baby considered to be healthy • Two Soviet ships collide; one dies • Steals clock, faces time • Gold glitters, Dollar loses its luster