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Firms Support for CFP Marks and Financial Planning in the UK

Firms Support for CFP Marks and Financial Planning in the UK. Nick Cann ACIB,CFP Chief Executive IFP. To Cover. IFP Market in the UK Types of Large Firms Questions Discussion and any conclusions. IFP Overview.

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Firms Support for CFP Marks and Financial Planning in the UK

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  1. Firms Support for CFP Marks and Financial Planning in the UK Nick Cann ACIB,CFP Chief Executive IFP

  2. To Cover • IFP • Market in the UK • Types of Large Firms • Questions Discussion and any conclusions

  3. IFP Overview • IFP established in 1986, is the professional body which represents and supports Financial Planners in the UK • Staff of 15 based in Bristol • IFP Board – 10 Financial Planner practitioners elected – strategic overview. Advisory Panel of 4. President Jane Wheeler • IFP Branch Chairmen – 21 chairmen around UK – run branch meetings • Work with Financial Services Authority (FSA) and other Professional and Trade Bodies • Funded by Members Fees, Profits from events, Sponsorship by relevant organisations – 42 sponsors • Affiliate member of international Financial Planning Standards Board (FPSB). Affiliated since 1995 • Nick Cann CEO since 1999

  4. IFP Organisation Chart 2008

  5. Key statistics • Membership up to 1950 • Over 500 new members in 2007 • Just under 800 CFP professionals (growth as per meeting book) • Staff increased to 15 • Business turnover increased by 50% • Record number of sponsors at 42 • Improved website hits and response to other targeted marketing activities • Marketing campaign just started using new FPSB global marketing materials.

  6. IFP member distribution by branches Jan 2008

  7. CFP distribution by branches Jan 2008

  8. Shape of the future market Professional independent advisers who are client focussed. They will be operating a Financial Planning consultancy service – probably fee-based Touching on both markets Transactional based advisers from all sectors - Independent, multi-tied, tied including banks. Advice will be product focussed, mortgage, Protection, pensions – volume, market and sales driven

  9. Potential Market After Retail Distribution Review Financial Planner General Adviser No Advice Financial Guides

  10. Type of Large Firm to consider • Sponsor • National Advisory Firm • Regional Advisory Firm • Multi National Advisory Firm

  11. Sponsor • Revenue raising • Awareness of global CFP activity • Understanding of quality distribution. Given the development of “wrap” and open architecture • Sister organisations – referral opportunities

  12. National Firms • Potential for new CFP professionals and members • Influencers in the community • Main employers • Sounding board (formal or informal) • In difficult times still with the capital to invest in the future • Financial Planning? • Other issues

  13. Corporate CFP professionals and Members

  14. Multi National Firms • Opportunity to cross sell the CFP certification (eg AMP, Merryl Lynch, Ameriprise) • Global Network of influencers • Need to communicate to ensure that CFP certification and Financial Planning is on their radar • Need to prevent them siding with competing mark • Need to ensure that FPSB Financial Planning strategies are able to be used by large companies.

  15. Future Financial Planning Businesses • Boutique firms • Man from the Pru, AXA, Standard Life, Co-op and others • Segmented division of regional/national firms • Private client teams • Accountancy businesses

  16. Help with significant growth Helps deliver national and global branding strategy Helps cement the position of the CFP mark Opposite of the other side Competing marks Large firms do not deliver Financial Planning Risk to brand values Power of large corporates Opportunities and Threats

  17. Thank You

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