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NIKE

NIKE. Why is it called NIKE. ＊ 1971 Jeff Jensen ＊ Victoria,the Greek goddess ＊Winning , Success. Founders of NIKE. ＊NAME: Phil Knight(1938~). ＊NAME: William Jay Bowerman (1911~1999) ＊America track and field coach. ＊Name:Mark Parker ＊CEO. History. 1971. 1979.

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NIKE

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  1. NIKE

  2. Why is it called NIKE ＊ 1971 Jeff Jensen ＊ Victoria,the Greek goddess ＊Winning , Success

  3. Founders of NIKE ＊NAME: Phil Knight(1938~) ＊NAME: William Jay Bowerman (1911~1999) ＊America track and field coach ＊Name:Mark Parker ＊CEO

  4. History 1971 1979 1984 1986 1988 1990 2003 Net income US$ 2.223 billion 2012

  5. Product NIKE produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts,etc. There are many different kinds of shoes. http://store.nike.com/us/en_us/?l=shop,men_training_clothing

  6. THE GREATEST EVER. FREE YOURSELF. SLOGAN • JUST DO IT!

  7. SWOT

  8. Strengths • Innovation • Strong Brand Image • Customer Satisfaction

  9. Weaknesses • Depending Strongly on It's Footwear • Sweatshops Issues • High Price

  10. Opportunities • Increasing Consumers • Considered Design --- Performance+Innovation+Sustainability

  11. Threats • Imitation • Other Well-known Sports Brands

  12. Commercial Film NIKE-My body is my weapon

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