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T O O L S O F P E R S U A S I O N

T O O L S O F P E R S U A S I O N. Tools of Persuasion: Intro. We all know what persuasion is, and the language we use when talking about it. But what about the specific tools to convince people to agree with you?

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T O O L S O F P E R S U A S I O N

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  1. T O O L S O F P E R S U A S I O N

  2. Tools of Persuasion: Intro • We all know what persuasion is, and the language we use when talking about it. But what about the specific tools to convince people to agree with you? • Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. • But there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 8 strategies are used quite a bit because they work.

  3. CARD STACKING

  4. COMPARISON

  5. CONTRAST

  6. METAPHOR

  7. SIMILIE

  8. SUPERLATIVE

  9. REPETITION

  10. EXAGGERATION

  11. COMBATING PERSUASION • Think critically about what you are being told • Seek more information • Think of exceptions to what others are saying • Questions?

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