MARKET SEGMENTATION

1. Use of advertising specific to customers Producing goods and services customers want Target the Market By not making goods which consumers do not need or want Avoids waste Meeting the needs of people moreefficiently and effectively By not marketing to the wrong people MARKETSEGMENTATION WHY?

2. HOW? (Click here) GEOGRAPHIC AREA SOCIO-ECONOMIC AGE ETHNIC, CULTURAL, RELIGIOUS GENDER INCOME

3. YOUNG ADULTS CHILDREN SUGGEST A PRODUCT EACH SEGMENT MIGHT NEED OR WANT AGE MIDDLE AGE OLDER

4. YOUNG ADULTS CHILDREN AGE WHERE MIGHT YOU FIND PRODUCTS FOR EACH SEGMENT MARKETED OR ADVERTISED? MIDDLE AGE OLDER

5. SUGGEST A PRODUCT EACH SEGMENT MIGHT NEED OR WANT FEMALE MALE GENDER

6. WHERE MIGHT YOU FIND PRODUCTS FOR EACH SEGMENT MARKETED OR ADVERTISED? FEMALE MALE GENDER

7. INCOME SUGGEST A PRODUCT EACH SEGMENT MIGHT NEED OR WANT HIGH MIDDLE LOW

8. INCOME HIGH MIDDLE LOW WHERE MIGHT YOU FIND PRODUCTS FOR EACH SEGMENT MARKETED OR ADVERTISED?

9. GEOGRAPHIC AREA Suggest ways in which people in different parts of the UK might demand different products: Wales Ireland Scotland North of England South of England

10. Show CHILDREN HIGH YOUNG ADULTS MIDDLE GENDER INCOME AGE LOW HOW? OLDER MIDDLE AGE ETHNIC, CULTURAL, RELIGIOUS SOCIO-ECONOMIC GEOGRAPHIC AREA BASED ON INCOME + JOBS DONE

11. What type of goods might be demanded by the groups shown? SOCIO-ECONOMIC Skilled Worker e.g. BASED ON INCOME + JOBS DONE Professional Worker e.g. Lower Middle e.g. Middle Manager e.g. Unskilled Worker e.g. Poorest e.g.