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Tips & Ideas for Marketing & Communicating your Flying WILD Program

Tips & Ideas for Marketing & Communicating your Flying WILD Program. Presented by Geoffrey Castro, Manager of Marketing, CEE. Flying WILD Roadmap. Where are we now? Where do we want to be? How do we get there?. How to reach formal educators. STEP 1 --- Identify your audience

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Tips & Ideas for Marketing & Communicating your Flying WILD Program

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  1. Tips & Ideas for Marketing & Communicating your Flying WILD Program Presented by Geoffrey Castro, Manager of Marketing, CEE

  2. Flying WILD Roadmap • Where are we now? • Where do we want to be? • How do we get there?

  3. How to reach formal educators • STEP 1 --- Identify your audience • STEP 2 --- Build connections • Formal Educators -- Middle school educators • Contact School District Science Coordinators • Get on listservs • School district professional development calendars • Regional EE and community calendars • Pre-service Educators • University Education Departments

  4. How to reach Non-formal educators • Non-formal Educators • Master Naturalist -- www.nralliance.org • Master gardeners -- www.ahs.org/master_gardeners/ • Girl Scout Councils -- http://www.girlscouts.org/councilfinder/ • Boy Councils or Scouts Units -- (Tigers, Wolf Scouts, Bear Scouts, Webelos, Boy Scouts) • Boys and Girls Clubs -- http://www.bgca.org/whoweare/Pages/FindaClub.aspx

  5. How to reach Non-formal educators • Non-formal Educators (continued) • Zoos, Aquariums-- http://www.aza.org/findzooaquarium/ • YMCA’s -- http://www.ymca.net/find-your-y/ • Camps -- http://find.acacamps.org/finding_a_camp.php • Others -- Nature Centers, Environmental Education Centers, 4H, etc. THINK OUTSIDE OF THE BOX

  6. How to find facilitators • Volunteer Match – www.volunteermatch.com • Idealist – www.idealist.org • 1-800-volunteer.org -- www.1-800-volunteer.org • CraigsList- www.craigslist.org

  7. Personal Presentations • Get Social! • You or your facilitators should: • Attend youth organization monthly meetings • Attend home school Association meetings • Attend Environmental Education Association meetings

  8. Where to post & announce your workshop • Community calendars • TV stations • Radio stations • Newspapers • Press Releases • FW release templates are available in the City Partners Corner • Create a Facebook account and post your event • Post to various newsletters • Boy Scouts • Girls Scouts • 4h • Boys and Girls Clubs • YMCA’s/ YWCA • Create your own listserv and send announcements on upcoming events

  9. How to increase workshop attendance • good location • convenient parking • ease of access • promote credits • They get a guide - promote guide ...color, big, of activities.... • "award winning" in write up • connect to Project WILD for recognition • hands-on, interactive • food provided • certificates conveyed • “Learn how to conduct a bird festival”

  10. When should you be making contact? • Frequently • At regular intervals • Well in advance • Tie into calendar themes • Examples include Earth Day, IMBD, National Bird Day, Easter, Endangered Species Day

  11. So what do you say? • Tell your story • Be clear, personal • Demonstrate your ability to meet needs • Share logistics • who, when, where • Use photos • Focus on local birds/ raise awareness about flyways

  12. Message Cues • Flying WLD… • Builds academic skills • Builds interest in science • Introduces conservation careers • Provides educators with EE certification in a national program • Teachers receive professional development • Builds stewardship • Helps conserve birds and their habitats • Connect youth to nature

  13. “If content is king, then conversation is queen.”

  14. Try Email Marketing Email marketing is a powerful marketing tool for communicating and developing relationships.

  15. Social Marketing • Outlets • Facebook • Twitter • YouTube • Google Groups • Word Press, Blogs etc. • Community groups • websites

  16. The Big Advantages of Social Media • Better targeting • High Return on Investment (ROI) • Requires no technical skills • Increased visibility

  17. Checklist • Non-formal educators • Master Naturalists • Master Gardeners • Girl Scout Councils & Boy Scouts Units • Boys and Girls Clubs • Home School • Nature Centers, Zoos, Aquariums, EE Centers, etc. • Who to target for Flying WILD training • Formal educators • Contact School District Science Coordinators • Get on listservs • Middle school educators • School district professional development calendars • Regional EE and community calendars • Pre-service educators • University Education Departments

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