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Look at this advertisement and answer questions on your paper.

Look at this advertisement and answer questions on your paper. The Apprentice. Use advertisement techniques Make your project engaging Get a wonderful grade … or … get F-I-R-E-D. Your Goal: S-E-L-L. Apprentice Training. Have you seen these techniques used in advertisements?.

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Look at this advertisement and answer questions on your paper.

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  1. Look at this advertisement and answer questions on your paper.

  2. TheApprentice • Use advertisement techniques • Make your project engaging • Get a wonderful grade … or • … get F-I-R-E-D Your Goal: S-E-L-L

  3. ApprenticeTraining Have you seen these techniques used in advertisements?

  4. Word Magic • Selling the product through catchy phrasing and slogans that stick in the consumer’s mind.

  5. Avante Garde • Avante Garde is the suggestion that getting this product puts the user ahead of the times. • Example: A toy manufacturer encourages kids to be the first on their block to have a new toy.

  6. Appeal to Authority • This selling device depends on a television star, an athlete or other public personality to endorse an item. • Use of the product will make the consumer as wealthy as famous, as talented, as unique, or as beautiful as the superstar.

  7. • The consumer will join the ranks of the elite by using the product. • The ad reads, “Extraordinary food for extraordinary dogs.” A dog will join the ranks of the elite by eating this dog food.”

  8. Plain Folks Appeal • Reverse “Snob Appeal” applies here. The intent is to appeal to the average person. • Example: Wal-Mart using real photos of employees and their children in sales flyers.

  9. Bandwagon • Bandwagon is the suggestion that everybody is using the product and that you should too in order to be part of the group. • Example: “Millions of Americans use Bayer aspirin.”

  10. • This claim butters up the consumer with some sort of flattery. • The ad reads, “We specialise [European spelling] in the creation of individual cars built to individual requirements, each as individual as it’s owner.” It’s trying to compliment the consumer for being an individual.

  11. Rhetorical Question • This technique poses a question that is worded in such a way that the consumer’s answer affirms the product’s goodness or desirability. • The ad reads, “Are you in?” It suggests that being “in” the car is what we should want.

  12. Can You ID These Advertisement Techniques? • LOOK: Advertisement cards • DISCUSS: Technique(s) • IDENTIFY: Move to a sign

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