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ndice

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    2. 2

    3. 3 Introducción al plan de negocio Qué es, para qué sirve y cómo debe ser

    4. 4 Componentes del plan de negocio

    5. 5 Componentes del plan de negocio Resumen ejecutivo

    6. 6 Componentes del plan de negocio Organización

    7. 7 Componentes del plan de negocio Producto y/o servicio

    8. 8 Componentes del plan de negocio Mercado

    9. 9 Componentes del plan de negocio Estrategia de comercialización

    10. 10 Componentes del plan de negocio Gestión y personal

    11. 11 Componentes del plan de negocio Riesgos y plan de puesta en marcha

    12. 12 Componentes del plan de negocio Información económica y financiera

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