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The Integrated Business Education Resource

The Integrated Business Education Resource. Peter Long Muriel Eddowes Faculty of Organisation & Management Sheffield Hallam University April 2008. objectives and outcomes. workshop programme. Introduction Over view of the TIBER project and the resulting resources Workshop activity 1

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The Integrated Business Education Resource

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  1. The Integrated Business Education Resource Peter Long Muriel Eddowes Faculty of Organisation & Management Sheffield Hallam University April 2008

  2. objectives and outcomes

  3. workshop programme • Introduction • Over view of the TIBER project and the resulting resources • Workshop activity 1 • Workshop activity 2 • Plenary

  4. project rationale • challenge • of engaging Business students with the data analysis and IT • integrate • topics across the business curriculum • the 'quants' and IT into a "Business Analysis" module • vehicle • to drive the student engagement

  5. funding • FDTL5 funding secured • 3 years 2005 - 08 • strands in the project plan were: • engendering integration across the business curriculum • investigating the triggers which spark student engagement

  6. resource • a replica company • provide a common scenario for all modules to use • a wealth of data, descriptions, activities, issues can be devised • used a retail company • familiarity of students with the context

  7. the business other branches the resource structure Clothing Household (kitchen and bathroom including relevant electrical) Household – linens/furnishing fabrics/carpets Entertainment – audio, TV, cameras, computers Furniture Shoes and accessories Toiletries Stationery Restaurant Buying/stock control Finance (day-to-day and company reports etc.) Marketing/promotion/customer relations mgt Customer Services Insurance for goods sold Logistics HR Staff training Store card On-line selling Distribution centre Clothing: UK and overseas suppliers supplier the mall company Logistics plc supply chain supplier head office store UK Food Transport Stock management Warehousing 'Green' issues Facilities Mgt Catering Car parking Special decorations Lettings Staff training Security

  8. deliverables • three web sites • the business customer facing • the business company intranet • Logistics plc customer facing • a catalogue of learning activities TIBER project website http://teaching.shu.ac.uk/om/thebusiness/website/new_project

  9. web sites

  10. Learning activities employability engagement learner autonomy integration

  11. Reporting sales performance (by poster) • Head Office annual review of each store • Directors visit stores to discuss overall performance • poster presentation on the performance of their department over the last year • make comparisons with • the previous years; • similar departments within thebusiness group; • local competition; • the expected performance of the market sector as a whole.

  12. Reporting sales performance (by poster) integrates • data analysis • IT • a little competitor and market analysis expand to • develop marketing aspects • include more on the business environment • include an analysis of the business systems • include more financial analysis

  13. Reporting sales performance

  14. Learning Activity – the job • Students prepare job description and person specification for a vacancy at one of the TIBER companies (The Business or Logistics plc) • In their groups they role play the application and appointment scenario.

  15. workshop activity 1 form multi-disciplinary groups of 4 or 5 • discuss: how could the business curriculum be more integrated? • decide: on 5 or 6 different ideas • produce: a set of post-its each with a different idea • display: your post-its on the ideas wall

  16. workshop activity 2 • cluster post-its by topic to generate headings for further consideration • discuss topics further to • identify per heading above, any • enablers, • obstacles and • where TIBER might help • reportone/two key conclusions

  17. evaluation • surveys and focus groups • investigated the levels of student engagement before and after • identified factors which affect student engagement at first year level • analysis of the data in progress • findings to be reported

  18. contacts Peter Long p.d.long@shu.ac.uk Tel: 0114 225 315 Muriel Eddowes m.eddowes@shu.ac.uk Tel: 0114 225 5039 Sheffield Hallam University, Faculty of Organisation and Management, City Campus, Sheffield S1 1WB

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