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Cutting-Edge Satellite Mobile TV Solutions in MENA Region

Learn about S-band satellite capabilities for mobile TV, infrastructure details, key milestones in Asia, Europe, and North America, and the future outlook.

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Cutting-Edge Satellite Mobile TV Solutions in MENA Region

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  1. Presentation Document Mobile TV in the Middle East and North Africa Hybrid Satellite/Terrestrial Solutions Algiers December, 2007 This document is confidential and is intended solely for the use and information of the addressee.

  2. S2M will launch an S-band satellite capable of delivering mobile TV services to the entire MENA region Key Milestones S2M’s Geographic Reach • Q3 2006: S2M commercial registration • Q4 2006: Arabsat participation in S2M • Q4 2007: Satellite and terrestrial infrastructure partners • Q3 2008: Launch of commercial services Advantages of Satellite Based Mobile TV • Commercially and technically proven in Korea and Japan • Implementations in China, Europe, North America are coming • S-Band frequency availability (granted by Arabsat) • Offers opportunities for substantial economies of scale by sharing infrastructure among MENA countries • Ubiquitous coverage • Common programming, coverage and use S2M will become the first mobile TV operator in the MENA region

  3. S-band satellite solution is an efficient and proven way to deliver high quality broadcast media to mobile devices Satellite Mobile TV Infrastructure Description • Broadcasting center packages and encrypts the content • Broadcasting center transmits the content via Ku-band to the satellite • Satellite transmits the content to approved mobile phones • Via S-band to mobile phones in line-of-sight • Via Ku-band to the gap filler network, which then transmits S-band signal to mobile phones not in line-of-sight • GPRS/EDGE/3G network provides return path for interactive services like Pay per View, Video on Demand, Music on Demand and Gaming 1 2 2 3b 3 3a 3a 1 3b 3b 4 4

  4. Satellite based solutions present clear advantages for wide area coverage

  5. Japan and South Korea pioneered mobile TV broadcasting in 2004 and 2005 using a hybrid satellite/terrestrial platform Key Milestones • 03/2004: Mobile Broadcasting Satellite – MBSAT Launched • 10/2004: Service launch in Japan by the Mobile Broadcasting Corp. • 05/2005: Service launch in South Korea by Tu Media (South Korea) (Japan) • Tu Media received only S-DMB license from the Korean Broadcasting Commission (KBC) in 12/2004 • Tu Media delivers mobile TV to all 3 South Korean mobile operators led by South Korea Telecom • Currently features a basic bouquet of 15 TV channels, 19 audio channels and one premium channel • More than 50 enabled devices • Full radio licenses for satellite broadcasting, satellite and ground station awarded in 05/2004 • Service initially targeted mostly vehicle receivers (in general mobile users on the go) • MBCo provides 37 audio, 8 video and 2 data channels • Digital TV broadcasts on mobile phones available since March 2006 • Registration fee: $20 • Monthly subscription fee: $11 (special offers for 1 year commitment and for teens) • Pay per view: $2 • Registration fee: $21 • Basic monthly charge: $3.5 • Individual content packages monthly charge: ~$2.5-$18 • S-DMB standard • 2-beam S-band satellite for Korea and Japan • Manufactured by SS/Loral 400,000 subs in January 2006 Over 1,170,000 in June 2007 NA

  6. China is deploying a hybrid satellite/terrestrial platform to deliver mobile TV broadcasts across the country for the 2008 Summer Olympics Key Milestones • 10/2006: STiMi industry standard by SARFT • Q4 2007: Tests in the 6 cities hosting the Olympics • H1 2008: Satellite launch • 08/2008: Mobile TV service launch Main Characteristics • Market accounts 300mm mobile subscribers • China Multimedia Mobile Broadcasting (CMMB) is backed by the State Administration of Radio, Film and Television (SARFT) • Based on Satellite and Terrestrial Interactive Multiservice Infrastructure (STiMi) technology • 25 video and 30 radio channels, plus some data channels • STiMi standard

  7. In Europe, Eutelsat and SES formed a joint venture to deliver mobile TV broadcasting services over a hybrid satellite/terrestrial platform Key Milestones • 10/2006: Eutelsat-SES joint venture • 02/2007: DVB-SH specs approval by DVB Project • Q3/2007: DVB-SH tests in France • 2008: Terrestrial commercial launch • Beg 2009: W2A Satellite launch Main Characteristics • €130M investment in a 50:50 joint venture • Evolution of DVB-H • Unlimited mobile TV • Harmonized European frequency • 27 video channels (15MHz bandwidth) • Up to 90 video channels • DVB-SH standard • 5-beam S-band payload for 5 European countries • Manufactured by Thales Alenia Space

  8. Sirius and XM are extending their satellite radio offerings to deliver mobile TV in North America Key Milestones • 1992: FCC allocated S-band spectrum for nationwide Satellite based Digital Audio Radio Service (DARS) • 1997: XM and Sirius received approval to broadcast from FCC • 2001/2002: Official launch of XM and Sirius Main Characteristics • Sirius satellite radio launched Sirius Backseat TV delivered to video screens for rear-seat passengers • Featuring three best family channels for $6.99/month • Simultaneous access to over 130 Sirius satellite radio channels • Available in 7 select 2008 model vehicles • DARS standard • XM: 2 satellites • Sirius 3 satellites

  9. S2M service model presents an ideal solution for mobile operators and content providers The Value Chain S2M’s Service Model S2M Manages encryption and broadcast of content over satellite network Deploys and operates mobile TVbroadcasting platform Sources and packages mobile contentfor delivery to S-band devices Delivers content package to mobile operator for resale to its customer base Content Provider Mobile Operator Repackages S2M content and prices it for its own customer base Delivers mobile broadcast content to S2M Promotes mobile TV service, registers customersand distributes S-band devices and S2M decryption keys Creates new video, audio or data content specifically for mobile format Repurposes traditional video, audio or data content for use in mobile format Manages customer care and collects service fees Best customer experience for end-users, widest reach for content providers, most efficient economic model for operators

  10. Customers will have access to a wide variety of mobile TV and value added services S2M Services Wireless Pay-TV Mobile Broadcasting Premium Broadcasting Video and Music on Demand Interactive Advertising Interactive Messaging Interactive Media

  11. More than 50 S-band enabled handset models are currently commercially available and capable of receiving mobile TV programming Latest S-band Enabled Mobile TV Handsets Samsung P930 (Q1 2008) Samsung B680 (Apr 2007) Motorola MS 800 (Oct 2006) LG SB190 (Jan 2007) Source: Tu Media web site; Web search

  12. Live mobile TV services will also be delivered to vehicular devices and portable devices creating an additional potential Pocket TV (MBR0501A for MobaHo) In-car Device (MOA-H57 for MobaHo) PC Receiver (Arion DB-300J) …and potentially PSP stations, iPOD video, etc. Source: MobiHo web site; Arion web site; Web search

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