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Press Pass http://presspass.me

Press Pass http://presspass.me. Getting press coverage for your business. David Haddad: @Daveying99 Valencio: @ValencioCardoso. What are some of the ways you’ve tried to promote your business or yourself? Have you ever thought about what PR can do for you or your business?. Glossary.

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Press Pass http://presspass.me

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  1. Press Passhttp://presspass.me Getting press coverage for your business David Haddad: @Daveying99 Valencio: @ValencioCardoso

  2. What are some of the ways you’ve tried to promote your business or yourself? • Have you ever thought about what PR can do for you or your business? PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  3. Glossary • Media Outlet = Website, Blog, Magazine, Radio. Any publication that can help you get the word out. • You = Yourself, Your Business, Your Project. Anything that you would like to promote. PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  4. Define Your Ideal Outcome PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  5. Make a list of Media Outlets… • You’d like your business (or yourself) to be featured in? • Your customers reading from? • That are talking about businesses like yours? (competitors, larger companies, etc.) PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  6. PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  7. Create Your Media List PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  8. Among the top 3 Media Outlets you’ve made a list of, who would be the right person to contact? • Try to find out their contact information: • Google site search • Twitter profile search • Article by-line (signature) • About/Contact us page PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  9. Perfect your Pitch PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  10. What are hot trends that you can associate yourself to? • Out of the things that you’re doing, what is it that’s cool, different, innovative? • Have you every been previously covered by the press? If yes, feel free to add that to your pitch. • Think of what you have in common with the person you’re reaching out to. I.e. Same ideas, common friends, similar work or education, etc. • Are you a regular reader or follower of that person? Feel free to add that into your pitch. • Can you think of any quotes, sayings, mentions that people have said about you? • Refer to any content that could be useful to learn more about you. I.e. videos, press release page, website: about page, Twitter or Facebook page • Why would the readers be interested to learn about you? • Think of a potential headline that journalists could write about you PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  11. So now that you’ve completed the exercise.. • Who are you going to contact? • What’s your pitch? PR Workshop - by PressPass.Me (@valenciocardoso & @daveying99)

  12. Visit: http://presspass.me

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