Best Practice Strategies in the WPFL

1. Best Practice Strategies in the WPFL Donate Life America Spring Meeting Donor Designation Collaborative Learning Session 2 June 12, 2007 Dallas, Texas

2. Workplace Partnership for Life • Create a Donation Friendly America • Identify Opportunity • Build Success • Leverage Resources • Recognize Action Moderator Joy Demas Education Branch HRSA, Division of Transplantation

3. Overview • Launched in 2001 by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services, the Workplace Partnership for Life: • Links the nation’s OPOs and DLAs with employers, associations and universities • Leverages the workplace for education and donor designation by using leadership and visibility • By becoming a “Workplace Partner” an employer or group agrees to: • Educate employees or members about organ donation • Encourage them to register as designated donors • In six years 11,100 Workplace Partners who enrolled have: • Reached more than 12,300,000 potential donors • Increased organ donor designations by more than 404,000 • How did we do that? Let our presenters tell the story!

4. Our Presenters • Shelly Morningstar, Akoya • Jennifer Tislerics, Gift of Life Michigan • Bettinna Signori, Ford Motor Company • Todd Franzen, Gift of Life Donor Program

5. The WPFL Concept • Engage and support OPOs/DLA affiliates to maximize Workplace Partnerships, increase awareness and promote donation • Facilitate collaboration and sharing of best practices and spread successful strategies • Increase donation promotion and actionable donor designation through the WPFL 11,100 Workplace Partners enrolled Potential to reach 16.5+ million employees

6. The WPFL Strategy • Host 10 monthly WPFL Learning Opportunities • Highlight OPOs/DLA affiliatesand Workplace Partnerswith successfulworkplace strategies • Foster an “all-teach-all learn” environment; leverage new workplace opportunities and resources • Enlist the contributions and commitments of a national WPFL Leadership Team • Issue Challenges to increase OPO/DLA affiliate and Workplace Partner level of effort and participation • Record“real” timecommitments toaction and “new” donor designation • Measure and evaluate outcome and results

7. All Challenge Results

8. Results • 404,926 • Actual “NEW”DonorsRegistered • through the • WPFL Challenges!!!

9. Learn Best Practices strategies, tactics and ideas • Enhance your organization’s WPFL efforts • Build successful strategic Workplace Partnerships • Implement actions that produce measurable results • Increase ADD – Actionable Donor Designations! • Enroll Now!

10. Working with a National Partner on a Local Level Gift of Life Michigan Jennifer Tislerics Special Events & Partnerships Coordinator jtislerics@giftoflifemichigan.org Ford Motor Company Bettinna Signori Communications Senior Employee Benefit Communications bsignori@ford.com

11. UAW-Ford’s History of Support • UAW-Ford employees and retirees • Long history of supporting many causes • Benefits not only workforce but the community where we live and work • 100,000+ employees in U.S. • Nearly 100 plants and offices in U.S. • Involved with Organ/Tissue Donation Education Campaigns since 2000 • Agreed-to item in Collective Bargaining Agreement

12. OPO Support of UAW & Ford • Collaborated with blood/marrow drives • Regular notifications of upcoming drives • Attended ARC/UAW-Ford celebration luncheon • On agenda for local site coordinator meeting • Gift of Life Michigan brought into existing partnership, to facilitate logistics

13. Gaining Corporate Support • Find an internal champion • Emotional engagement • Identify and involve a recipient • Capitalize on existing relationships Robin Kwasneski Ford employee Heart recipient

14. Gaining Corporate Support • Utilize connections • OPO/Coalition Board • Transplant Docs or Hospitals • DDC/Local Coalition team contacts • Engage upper management first • Results in corporate-wide support on a national level – opens the door locally • Involve Akoya early in the process • National connections and resources

15. Keys to Success • Involved OPO! • Educate Partner about donation • Continuous follow-up & regular communication with the corporate contacts • Coordinated effort with local blood banks, National Marrow Donor Program • Action plan • Tailored messaging • Timing • Quantitative Metrics

16. How to be an “Involved OPO” • Dedicated staff to cultivate relationships • Localize national ideas – fresh twists, materials specific to Partner/state • Upper Management support, good internal communication • Management networks in circles w/ Partner execs • Serve as resource for all plants/offices • Localize materials to each location • Regular emails, invitations to events & WPFL campaign updates

17. UAW-Ford and “Give 5” • Train the Trainer • Worker to Worker • Flyers as they leave for home • Updated internal & external website • Letter to reps across country re: “Give 5” campaign • Continue to partner with other auto companies, expanding existing donation programs

18. Gift of Life and “Give 5” • Provide internal training for main contacts at UAW-Ford locations • Specific drop-down on sign-up page indicating UAW & Ford • Ongoing feedback on results • Localized posters, flyers, articles, emails • (hyperlinks to facilitate) • OPO website highlighting success of UAW-Ford partnership

19. Utilizing Strategic Partnerships to Maximize Effectiveness Todd Franzen Community Education Coordinator Gift of Life Donor Program

20. WPFL - Lessons Learned • WPFL outreach doesn’t have to be separate • Quality over Quantity • Capitalize on relationships • Make it Actionable

21. Strategic Partnership Goals • Utilize internal champions • Engage natural partners • Make it easy but effective

22. Integration into other outreach • DMV Partnerships • NJ: 101,738 new ADD from 1/07 – 4/07 • PA: 13,620 new ADD from 12/06 – 3/07 • DE: 1,065 new ADD from 12/06 – 5/07 • Hospital Partners • Statewide P.R. Campaigns • Youth Education

23. Albert Einstein Hospital Campaign • Education campaign launched April 2007 • Web page dedicated to organ and tissue donation • Web game “Save Simon” to educate on donation www.einstein.edu/donatelife

24. Looking ahead – next steps • Replicate Einstein hospital campaign • Leverage DMV relationships • Integrate with launch of statewide educational campaigns

25. Interactive Questions • What one insight or idea resonates most • with you?   • What actions might you consider taking with • Workplace Partners in your region, based • on the best practice strategies or other tactics?

26. Best Practice Strategies Report • Data Collection • HRSA selected seven OPOs and DLAs that had: • Actively participated in at least three of four recent Challenges • Worked with many successful Workplace Partners • The focus was on their approaches for: • Securing dynamic Workplace Partners • Encouraging these Partners to promote donor designations through active workplace outreach

27. Three Best Practices • 1. Establish a strong organizational foundation for a successful Partnership program. • 2. Recruit and cultivate Workplace Partners strategically, with a focus on maximizing results in donor recruitment. • 3. Take advantage of HRSA’s WPFL opportunities and programs for continuous learning and improvement and to leverage resources.

28. Best Practice Action Items • Establish a sound organizational foundation for a successful Partnership program. • Secure strong OPO/DLA CEO and Board buy-in, with personal commitments to being champions in the community and working to recruit and “activate” Workplace Partners • Establish clear, measurable goals for the program • Allocate adequate resources, with clear accountability • Train staff and volunteers and cultivate and reward their dedication and commitment to action • Measure results and adjust

29. Best Practice Action Items • Strategically recruit and cultivate Workplace Partners • Focus on Partners with strong internal champions and encourage them to secure the commitment of other CEOs or community leaders • Develop specific contracts and work plans with BOLD offers and requests for each Workplace Partner • Target specific populations identified in individual strategies • Use state registry links or provide donor designation stations to allow immediate sign-up of designated donors • Set goals, follow through, provide regular feedback, and reward success with positive media and public relations exposure

30. Best Practice Action Items • Take advantage of the WPFL OPO/DLA network for continuous learning and improvement and to leverage resources. • Use HRSA’s WPFL challenges, campaign resources, and “all teach all learn” opportunities to frame, implement, and measure WPFL outreach initiatives. • Follow through, follow up, follow through, and follow up

31. Interactive Questions • Using the best practices, tool kit, and ideas for action that you've learned about today: • What one idea or strategy will you implement with your WPFL program to enhance, develop or improve efforts to increase donor registrations through the workplace? • What will you commit to do with your workplace program in your region or nationally by next Tuesday?

32. Tip Sheet

33. Thank you!