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Andrea A. Lunsford Stanford University

The Changing (and yet) Enduring Nature of Rhetoric and Writing: Findings from the Stanford Study of Writing . Andrea A. Lunsford Stanford University. Wayne C. Booth, author of The Rhetoric of Rhetoric. Ethical Rhetoric or “Rhetrickery”.

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Andrea A. Lunsford Stanford University

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  1. The Changing (and yet) Enduring Nature of Rhetoric and Writing: Findings from the Stanford Study of Writing Andrea A. Lunsford Stanford University

  2. Wayne C. Booth, author of The Rhetoric of Rhetoric

  3. Ethical Rhetoric or “Rhetrickery”

  4. The ethical use of rhetoric and writing “cultivates the memory, the reasoning powers, the powers of extemporaneous expression, and the ability to defend views.” William McGuffey, author of The McGuffey Readers, 1836

  5. PWR 1 Focus on Invention and Arrangement • Rhetorical analysis • Putting sources in conversation • Research-based argument

  6. PWR 2 Focus on Delivery • Translate written to oral • Prepare presentation script • Use new media • Perform!

  7. Jackie’s essay “translated” into oral script

  8. “Men of Fortune,” Issue 13, Neil Gaiman’s The Sandman.

  9. New Literacies • Characterized by “cyberspatial post-industrial mindset” (Knobel and Lankshear) • Collaborative, distributed • Participatory and performative • Less expert-centered • Not bound by traditional notions of intellectual property

  10. PWR 2 Group Ad: a Parody of PWR 2

  11. A Second Group Satiric Ad

  12. A Third Satiric Ad

  13. Amrit Rao

  14. One of Amrit Rao’s Collaborative Websites

  15. Amrit’s Collaborative CD Project

  16. Student Group Global Aids Walk Poster

  17. Anna’s Collabortive Website for SLAC

  18. Low-tech but very effective SLAC Flyer

  19. The Goal of Rhetoric and Writing Is to help us learn to live—and to live well and ethically and productively—in the world.

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