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Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz

HomeCrest Creative Brief – Cambridge Sorrel w/Ebony Glaze & Onyx Launch: August 17 th 2009 Order Date: May 7 th 2009. Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz. AOK Creative Brief – Section 2 – Business Case. New Finish- Onyx. Commercial Reason:

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Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz

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  1. HomeCrest Creative Brief – Cambridge Sorrel w/Ebony Glaze & Onyx Launch: August 17th 2009 Order Date: May 7th 2009 Designer: Malissa Covington Product Manager: Ernie Hall Brand Manager: Cathy Hitz

  2. AOK Creative Brief – Section 2 – Business Case New Finish- Onyx Commercial Reason: . Competitive Positioning: Product Features / Benefits:Features Benefits

  3. HomeCrest Creative Brief – Section 3 – Photography Set Design Floor Plan Overall

  4. HomeCrest Creative Brief – Section 3 – Photography Set Design Floor Plan- Kitchen and Entertainment Center Entertainment Center Kitchen BB10 SB24 FB & W9648BP OSC

  5. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 1- Entertainment Center in Cambridge Onyx *The SCRIBE should be used with the ¼” squared edge facing out in order to allow enough room for the doors to open and not rub the adjacent cabinets that are 15” deep. Skin with WTEP84 *SCRIBE Skin with WTEP96 Use SP2484 Cut down to 15” deep Use ISM around the W9648BP to create a more finished look. Skin with WTEP96 Use SP2484 Cut down to 16” deep wrap in CTMR Skin with WWEP36 Skin with WWEP36 *SCRIBE *SCRIBE Use SP2484 Cut down to 13” deep wrap in CTMR Use SP2484 Cut down to 13” deep wrap in CTMR Skin with WTEP84 sides and Back W1824-L, W1824-R and all shelves should be pulled 3” from the wall.

  6. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 2- Kitchen and Peninsula in Cambridge Sorrel w/Ebony Glaze *The SCRIBE should be used with the ¼” squared edge facing out in order to allow enough room for the doors to open and not rub the adjacent cabinets that are 15” deep. *SCRIBE W1536 Door Only WDOP54 Skin with WTEP84 Skin with WWEP30 BDOP Peninsula

  7. HomeCrest Creative Brief – Section 3 – Photography Set Design Elevation 3- Kitchen in Cambridge Sorrel w/ Ebony Glaze F396 cut to ½” WTEP96 Skin with WBEP Skin with WBEP Skin with WBEP

  8. HomeCrest Creative Brief – Section 3 – Photography Set Design Rendering 1

  9. HomeCrest Creative Brief – Section 3 – Photography Set Design Rendering 2

  10. HomeCrest Creative Brief – Section 4 – Photography Specifications Countertop: Wilson Art Deep star Agate: 1815-35 Flooring: Lowes Rialto Noce Porcelain Tile 12X12 Item #: 57954    Model#: G3TG19 Faucet: Moen Model # S712CSL Sink: Moen Model # 22219 Overall Set Description: Light – Natural Lighting since so many nice large windows. Puck lights in Glass cabinets and above sink area. Also light fixture above island. Fabrics – Towels around sink. Large area rug in living room area. Nice nutural colored sectional sofa. Accessories (Propping) – Minimal, Fresh. More transitional than traditional. Hardware: PP07 & PK06

  11. HomeCrest Creative Brief – Section 4 – Photography Specifications Wall color not show. Please look at actual sample. Moulding Stack (Kitchen Only) Paint: Wall – Behr Village Square 730D-5 Hood: GE 30” Hood Model # JV936DSS Lighting Fixture- Lowes Item# 166113 Range: GE 30” Gas Range Model # JGSP28SENSS Island Faucet: Moen Waterhill Model# S611CSL Island Sink: Moen Excalibur Model# 22856 Island- Cambridge Onyx

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