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jOINT buy. Pre-alpha. Business Canvas Update – Last Week. Customer Segments. Value Propositions. Channels. Customer Relationships. Revenue Streams. Cost Structure. Key Activities. Key Resources. Key Partners. Web page / Mobile app Viral Marketing through SNS
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jOINT buy Pre-alpha
Business Canvas Update – Last Week Customer Segments Value Propositions Channels Customer Relationships Revenue Streams Cost Structure Key Activities Key Resources Key Partners • Web page / Mobile app • Viral Marketing through SNS • Online Advertising is an effective way to get traffic Channels • Variable costs : server and traffic maintenance • Fixed Cost : rent, salaries • Online marketing Cost Cost Structure We realized that online advertising can be good source of attracting buyers but it costs a considerable amount of money.
Business Canvas Update – This Week Customer Segments Seller Value Propositions Channels Customer Relationships Revenue Streams Cost Structure Key Activities Key Resources Key Partners * Feedback from Oren Jacob Interview Request Seller’s Problems • Solution? • More Incentive • Complaint from their existing users* • Delivery/customer supports costs* • Discount on already popular products?* • Display ads for seller’s • website • Cross-selling their product • Automatic subscription to sales mailing list • Fail to reach sellers through mentors and alumni • Sent interview requests to over 100 sellers in electronics and software Sellers might need more value such as exposure of their brand or customer information.
Pre-alpha Website “Creating Deal”, “Sharing Deal” features are working now. Following favorite deals Creating a deal From Amazon Products Login with Facebook Searching another user’s deal Sharingdeals through Facebook
User Feedback From user’s feedback, 3 main features “ Deal Creation / Login / Sharing Deals“ have been changed. Sharing Deals Deal Creation Login System • Blog Style • Uploading images, descriptions • Automatic posting on user’s FB Wall after following deals • Subscription required for creating/sharing/following 1st Version ç ç ç Feedback • Too complex • Time consuming • Hard to design layout • Don’t want to provide personal information • Spam Upset! ç ç ç 2nd Version • Facebook Connect • Get information only for payment • Retrieving meta data from Amazon. • Get user’s comment • with some incentive
Screenshots Main & Item detail page
Screenshots Facebook Connect