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Marketing Pro Bono Work to Law Students

Marketing Pro Bono Work to Law Students. Paul McKeown Northumbria University. What the paper will consider:. How pro bono programmes should be marketed Increasing capacity for pro bono work Instilling a pro bono ethos in law students. Study of Northumbria University students.

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Marketing Pro Bono Work to Law Students

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  1. Marketing Pro Bono Work to Law Students Paul McKeown Northumbria University

  2. What the paper will consider: • How pro bono programmes should be marketed • Increasing capacity for pro bono work • Instilling a pro bono ethos in law students

  3. Study of Northumbria University students • Distributed to 1010 students • 44 responses • 7 from Year 1 • 7 from Year 2 • 7 from Year 3 • 23 from Year 4 • Response rate of 4.37%

  4. Benefits of Pro Bono Work • Pro bono work will improve my legal skills • Pro bono work will improve my academic performance • Pro bono work will assist me in obtaining employment • Pro bono work has increased my awareness of social and economic issues • Pro bono work has changed my perception of social and economic issues • I am likely to continue to undertake pro bono work after I graduate

  5. Attitudes towards Pro Bono Work • The legal profession has a duty to undertake pro bono work • There should be a minimum number of pro bono hours for lawyers • Pro bono work should be compulsory for all lawyers • Lawyers should voluntarily undertake pro bono work • Law schools should make pro bono work a compulsory part of their programmes • Law schools should offer voluntary pro bono opportunities to their students • Law students should undertake pro bono work at law school

  6. Most important aspect of Pro Bono • Pro bono in law schools promotes access to justice • Pro bono in law schools improves students legal skills • Pro bono in law schools improves students employment prospects • Pro bono in law schools improves students awareness of social issues • Pro bono in law schools encourages students to engage in pro bono following graduation

  7. Marketing Pro Bono • Emphasis on how pro bono work will benefit student • Attract more students to undertake pro bono work • Increased capacity

  8. Instilling pro bono ethos • “For the law school pro bono movement to have an impact, the pro bono experiences of law students must be better integrated into the general law school curriculum.” (Granfield, 2007)

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