1 / 14

Right To Consumer Education

Right To Consumer Education . Prof.(Dr.) C.Rajashekhar Chairman Post-Graduate Department of S tudies in Law Karnatak University Dharwad . Meaning of Consumer Education (CE) .

kagami
Download Presentation

Right To Consumer Education

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Right To Consumer Education Prof.(Dr.) C.Rajashekhar Chairman Post-Graduate Department of Studies in Law Karnatak University Dharwad

  2. Meaning of Consumer Education (CE) • “Consumer Education is a process by which consumers develop skills to make informal decisions in the purchase of goods and services …” - U.S.Dept.of Education • To educate the consumer as to what, where, when how and how much to buy and to use what they have bought.

  3. Need for Consumer Education in India • Three-Fourths population rural based. • Total 164.8mn House holds /87.7 mn households under low income group. • Consumers are not homogenous • Consumers vulnerable to deceit, Fraud, and Exploitation • Dumping of shoddy products and spurious drugs in rural market. • Consumer not the king. • Consumers need to be made aware of their rights and remedies. • Awareness empowers consumers.

  4. UN Guidelines on Consumer Education • Impose obligation on governments to develop general consumer education and information Aim of UN Programme • to enable people to make informed choice of goods and services • To make conscious of their rights and responsibilities • Special attention to the needs of disadvantaged consumers • To make consumer education an integral part of curriculum.

  5. Areas covered under CE • Health, Nutrition, food borne diseases and food adulteration • Product hazards • Product labelling • Redressal of grievances • Weights and measures, prices, quality, credit conditions. • Involving VCOs, Media • Training Programmes

  6. Consumer Awareness in India Survey Findings 1.Independent Evaluation of the CPA, 1986 by IIPA in 1994. • 1168 Respondents • 16.44% awareness of the Act 2.Survey by ORG Centre for Social Research by the CAG, 2005. • 48,732 Respondents • 82% were unaware of the Act • 66% were not aware of consumer rights 3. Findings of IDCGsurvey, 2012 • 11.99 respondents/88 districts/19 states • 40% respondents are aware about consumer rights • 41% not aware

  7. India’s Consumer Awareness and Education Programme (1) Multimedia campaign –from 2005-06 • Promoting awareness –Radio, TV, Internet. • Jago Grahak Jago • Out door campaign • Publicity through Electronic Media • Use of Internet.

  8. Contd…. (2) Role of NGOs / VCOs - At grass root level (3) Role of Educational Institutions • Schools, Colleges- consumer clubs • Fellowships for Research • Training workshop for University/College teachers • Chairs of Excellence –NLSIU

  9. Evaluation and Monitoring • Regular Meeting of Multimedia Committee • Representation from IB/DAVP/DD/AIR/VCOs.

  10. Consumer Advice Centers • On Pilot basis in 4 States • Provide up to date, reliable information and independent consultation.

  11. Comparative Testing Results • Effective consumer awareness function • Executed by Two VCOs. (a) Voice Society- “Consumer Voice” (b) CERC- “Insight”. • Test and Report 10-12 products/year

  12. Recommendations • Public campaign to upgrade from “Jago Grahak Jago” to “Assert Rights, Pursue Remedies”. • Awareness Programme to be pursued aggressively at Taluk /District Levels • Consumer education to be included in curriculum from primary to college level • Monitoring consumer clubs, District Consumer Protection Councils, information centers through VCOs.

  13. Contd… • Resource material for training teachers. • Publication of newsletters by college to be funded. • Enhancing comparative testing capacity. • Enhancing availability of consumer journals. • Involvement of journalists. • Setting up of National Consumers Protection Authority. - to deal with misleading, indecent advertisements

  14. Thank you

More Related