Brand You Creating your own brand and roadmap for success

1. Brand YouCreating your own brand and roadmap for success Classified - Internal use

2. What is a personal Brand? It’s your persona and reputation that you need to work to establish and continually foster each and every day. Classified - Internal use

3. Who you are. What you are about. Why you? It’s the elevator speech that you or someone would have about you. Classified - Internal use

4. Personal Roadmap Classified - Internal use

5. 12 Step Process Bottoms Up Approach Classified - Internal use

6. Key to Success Be you. Be authentic. Classified - Internal use

7. Why me? How am I qualified in this area? Classified - Internal use

8. Let’s jump in to then….. Classified - Internal use

9. 12 step process to forging your way • Create the 4 step personal explorations • Analyze and align for personal insights • Identify personal non-negotiables • Craft personal brand vision statement • Create personal calling card (updated resume) • Define areas of interest for further exploration Identify gaps Create initial networking plan Set up 30 minute networking meetings Document and chart Find a mentor in area of interest Stretch assignment SUCCESS! Classified - Internal use

10. Create Four Step personal exploration 1 Avoids Strengths Interests Motivation This gets me up in the morning. I really like this. I’m good at this. Snooze button. Classified - Internal use

11. Bring your exploration to life 1 Avoids Strengths Interests Motivation • Routine days • Roles without numbers/data incorporated • Micromanager • Transaction-Only Based marketing • Influencing • Building Value Based Relationships • Analytical Discovery and Insights • Leadership opportunities • White space • Strategic Though Leadership to Execution • Clear vision • Results orientated • Influencing • Building Value Based Relationships • Analytical Discovery and Insights • Digital Capability Expertise • People Management • Strategic Thought Leadership to Execution • Influencing • Building Value Based Relationships • Analytical Discovery and Insights • Number based results objectives • Passion-Based Mktg • People Management This gets me up in the morning. I really like this. I’m good at this. Snooze button. Classified - Internal use

12. Analyze and align for personal insights 2 Avoids Strengths Interests Motivation • Routine days • Roles without numbers/data incorporated • Micromanager • Transaction-Only based marketing • Influencing • Influencing • Influencing • Routine Days • Influencing • Building Value Based Relationships • Analytical Discovery and Insights • Leadership opportunities • White space • Strategic Though Leadership to Execution • Clear vision • Results orientated • Influencing • Building Value Based Relationships • Analytical Discovery and Insights • Digital Capability Expertise • People Management • Strategic Thought Leadership to Execution • Influencing • Building Value Based Relationships • Analytical Discovery and Insights • Number based results objectives • Passion-Based Mktg • People Management • Building Value- Based Relationships • Building Value- Based Relationships • Roles without numbers/data incorporated • Building Value- Based Relationships • White Space • Passion Based Mktg • Results Orientated This gets me up in the morning. I really like this. I’m good at this. Snooze button. Classified - Internal use

13. Overlay personal non-negotiables and areas of consideration 3 Work/Life Balance Financial Goals Personal Goals • Retirement goals (magic number) • Other homes • College savings • Savings • Certain schedule needs • Working nights or weekends • Part-time/full time • Travel • Relocation • Flexibility • Marriage • Daily Exercise • Family • Friends Classified - Internal use

14. Craft your own Personal Brand StatementProfessional Matrix + Personal Needs 4 Purpose: Pre-Interview for you Gauge whether or not a role or group is right for you. Classified - Internal use

15. Simple, Simple, SimpleWhere you are going to be successful – not Why 4 Compassionate Conservative Change Yes, We Can! Classified - Internal use

16. Craft your own Personal Brand StatementProfessional Matrix + Personal Needs 4 Utilize my strengths in a strategic influencing story-telling role grounded in numbers within an innovative space. Strategic Talk Track Personal Guardrails Focused Vision Classified - Internal use

17. Create Personal Calling Card 5 Calling card is a reflection and statement about WHO you are. A resume is a document about WHAT you have done. Classified - Internal use

18. Create Personal Calling Card 5 Who am I? A driven, personable, persuasive professional and a natural team leader and motivator Education BA in Marketing Employment 11 years at TCCC 4 Years at Target Corp My Goals: Mid Term (2 yrs) Work – Secure a position in a passion area and be a leader or influencer of work Home – Create energized and loving family environment Long Term >3yrs Work – Become a valuable leader for growth and stability of company Home – Provide great life example for kids to see Short Term Work – identify areas of opportunity for progression and growth Home – able to create/sustain a happy family home Current competencies, skills, knowledge and experience Knowledge of brand marketing, digital marketing, customer marketing, and loyalty marketing. Excellent program manager and team leader. Able to sell in and communicate complex plans. Ability to identify areas of opportunity and improvement and facilitate change. A personable, persuasive communicator with excellent presentation skills. Personal Preferences Leading a team by creating an actionable and inspiration vision and process/plan to execute Values Lead through example, open and energizing team culture Opportunities Gain more system knowledge Action Plan Develop and grow knowledge of TCCC system.. Look for potential future opportunities to grow and expand knowledge. Classified - Internal use

19. Define areas of interest for further exploration 6 Interests should fall into three targeted areas Digital Marketing General Mgt Sports Marketing Classified - Internal use

20. Identify Gaps 7 Digital Marketing Strengths Interests Motivation Skills Experience Knowledge Classified - Internal use

21. Create Initial Network Plan 8 Digital Marketing General Management Sports Marketing Person A Person B Person C Person D Person E Person F Classified - Internal use

22. Set up 30 Minute Networking Meetings 9 • 5 minutes: Quick introduction of you (Show resume and 1 pager) • 10 minutes: Who they are, how they got to their role, why they are successful, etc. • 10 minutes: About their group (goals, vision, culture, etc .) • 5 minutes: Why you could be successful in the group, who you should follow up with • Quick email thank you – same day Classified - Internal use

23. Document, document and chart next steps Commit to four 30 minute meetings a month 10 Person G Person H Person B Digital Marketing Person I Person J Person K Person A Person L Classified - Internal use

24. Mentor/Coach – find one in your area of interest 11 • What to look for: • Someone open for the challenge • Solid initial connection • Time and resources to assist • Someone with influence in your area of interest • How to approach: • Email the request to give the person time to think about it. • Additional reasons, through exploration of why this person/group? • Provide open way out, if need be • Meeting protocol: • Once a quarter/every other month for 30 minutes • Detail progress, thoughts, openings in the area, gaps, etc. Classified - Internal use

25. Create stretch assignment opportunity 12 • Identify gap areas that you would like to address • Speak to stretch manager about the opportunity • Develop a “contract” for your direct manager and stretch manager to align to, including: • Timing • Business Deliverable • Personal Deliverable • Exposure Opportunity Classified - Internal use

26. Success and career advancement! Mentors should be able to keep you abreast of job openings in their groups Interviewing is a win/win. Keep continually networking and communicating – even when you get your newest offer. Classified - Internal use

27. Marti Tips….  Make a decision to be positive and smile each day. Every interaction is an interview in process You own your own brand No one can sell you like you can (nor will anyone) Every interaction confirms or denies the brand perception that you want to create Be Patient….Be Patient…..Be Patient Classified - Internal use

28. Good Luck! Marti Walsh Classified - Internal use