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MEMBERS

MEMBERS. KEVIN QUEEN BRANNON PATTERSON MATT SCHWEERS KATY HUNT CHRIS MILLER. AAC. ATLANTA AUTOMOTIVE CLUB. MARKETING MIX. Four Marketing Activities Product Price Distribution Promotion. PRODUCT.

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MEMBERS

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  1. MEMBERS • KEVIN QUEEN • BRANNON PATTERSON • MATT SCHWEERS • KATY HUNT • CHRIS MILLER

  2. AAC ATLANTA AUTOMOTIVE CLUB

  3. MARKETING MIX • Four Marketing Activities • Product • Price • Distribution • Promotion

  4. PRODUCT • The AAC offers a convenient service that provides our members with hassle-free car maintenance and emergency roadside assistance.

  5. PRICE • Option 1: $100 Annually • Roadside Assistance & Towing • Four Oil Changes A Year • Option 2: $250 Annually • Option 1 & Auto Advisement • Tune-ups & Brake Service • Wheel Alignment & Tire Rotation

  6. DISTRIBUTION • Members must live or work in a thirty-mile radius of Atlanta; with service shops in: • Kennesaw • Norcross • Riverdale • Powder Springs

  7. PROMOTION • Advertising Includes • Newspaper & Television Ads • Magazines & Radio • Our Clients • Special Offers • Free Auto Detail With Every New Member Recommended

  8. DIFFERENTIALADVANTAGE • Convenience • Car Pick-Up & Drop-Off For Maintenance • Emergency Roadside Service • Hassle-Free Pricing & Billing

  9. BUSINESS-PERSONS Ages 27-55 Family Income Of $60,000+ Busy Schedules PEOPLE WITH: Lack Of Automotive Knowledge Family Responsibility TARGET MARKET

  10. MARKETING ENVIROMENT • COMPETITION • Service Shops • Legal & Regulatory • Special Insurance Policies • Politics • Mass Transit System

  11. CONCLUSION • We feel that the AAC provides something that is not offered anywhere else. • Our focus has and always will be convenience for our members. • We have enjoyed serving the Atlanta area for the last fifteen years and plan to continue and grow for the future.

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