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10 Tips to Help You Build a Great Website Strategy

Every business should invest in designing a strong web strategy. A monotonous, static website that communicates in one direction without segmentation will not exhibit your website well.

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10 Tips to Help You Build a Great Website Strategy

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  1. 10 Tips to Help You Build a Great Website Strategy www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  2. Introduction Every business should invest in designing a strong web strategy. A monotonous, static website that communicates in one direction without segmentation will not exhibit your website well. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  3. Tips Define What Your Target Customer Looks Like ü Establish Your Top 3-5 Goals and Order Them in Priority ü  Determine Your Branding Strategy ü Create a Site Map with your Goals Top of Mind ü Research Keywords in Your Industry that Customers Search For ü Write Copy that Gives you Great On-Page SEO ü Build a Professional Looking and Functioning Website on All Devices ü Create Web Pages as Landing Pages ü Create an Analytics Strategy ü Better today than yesterday. Better tomorrow than today. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  4. Decide your Business Goal The first and foremost step in creating a website strategy is to determine your long-term and short-term goals for your website and what all the strategies you will follow to achieve those goals. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  5. Identify Your Target Audience • Identifying your target audience will play a vital role in the designing and functioning of the website. • will help you impact your website appearance. • will also help you to figure out small details and features like font size, font style and much more. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  6. Targeting so important Why is Targeting so important? Speak directly to the audience Attract and convert high-quality lead Improve products and services www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  7. Research on Latest Web Design Trends Design dynamic scrolling Use graphics and illustrations Strong user interface Bright, bold colors Use white spaces Mobile design www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  8. Decide your Brand Image Many designers are inspired by the latest treads • Many designers are inspired by the latest trends so much that they implement them to their website without thinking about what image they want actually want to use to carry. • Think about the color, you want to use to reflect the emotion of your website. When you are designing a website, the website should personify the character and nature of your brand. • Every website has a brand image, whether it is an eCommerce or blog website. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  9. Mobile Optimization Don’t forget to build your website mobile responsive. • According to a survey approx. 53% of traffic comes from smartphones or tablets. • Mobile commerce ready means that your website should be responsive on all mobile devices •  your website should be mobile-friendly •  It should be mobile responsive. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  10. Test the Website Be a lot conscious about the website performance too • This part of the strategy helps you to test the website and provide changes where needed. • By testing and tracking the effects of those improvements will help you to determine how the audience is interacting with your website. • Deploying the use of such tools will easily help to analyze the website’s load time on different platforms like desktop, tablets, and mobile. • Help to figure out the bugs that were leading to such a situation. www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  11. Conclusion Let’s take a look at all those aspects • Remember that you should keep an eye on your competitors and make the best of it. Follow these points and you will be able to turn a boring website into a brilliant website • So, what are you waiting for? Go and design your website now!! www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

  12. Thank You www. JanBaskDigitalDesign.com Copyright © JanBaskDigitalDesign. All rights reserved

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