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Lecture 11 Tourism Planning, Development, & Social Considerations

Lecture 11 Tourism Planning, Development, & Social Considerations. Introduction. Good policy and sound planning needs to be conducted to ensure that a destination will be both competitive & sustainable. Planning for a Competitive/Sustainable Destination. Core Resources and Attractions:

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Lecture 11 Tourism Planning, Development, & Social Considerations

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  1. Lecture 11 • Tourism Planning, Development, & Social Considerations

  2. Introduction • Good policy and sound planning needs to be conducted to ensure that a destination will be both competitive & sustainable.

  3. Planning for a Competitive/Sustainable Destination • Core Resources and Attractions: (its the main reason why people choose to visit a destination) • has seven categories; • physiography & climate • culture & history • market ties • mix of activities • special events • entertainment • superstructure

  4. 2. Supporting Factors and Resources: (facilitate tourism) • infrastructure • Accessibility • hospitality • Political support • Facilitating resources • Enterprise

  5. 3. Qualifying and Amplifying Determinants: (situational conditioners because their impact on success of a tourism destination are to define its scale, limit or potential) • Location • Safety/security • Cost/value • Interdependencies • Awareness/image • Carrying capacity

  6. 4. Destination Policy, Planning and Development: (can help ensure that tourism development promotes a successful & sustainable destination while meeting the quality of life of residents) • Tourism system definition • Vision • Positioning/branding • Competitive/collaborative analysis • Monitoring & evaluation • Destination audit • Philosophy/values • Development

  7. 5. Destination Management: (focuses on activities that implement the policy & planning framework) • Organization • Marketing • Quality of service/experience • Information/research • Human resource development • Finance & venture capital • Visitor management • Resource stewardship • Crisis management

  8. 6 & 7. Comparative versus Competitive Advantage: (refers to destination’s resources & its effectiveness) 8 & 9. Global (Macro) versus Competitive (Micro) Environment: (affect all human activities & goals of each member of tourism system)

  9. Nature of Tourism Planning • Tourism planning seeks to provide a detailed “on-the-ground” outline as to how each of the factors affecting tourism’s destination success should be developed. • “Good tourism planning goes beyond schemes to maximize profit”. • Developers must incorporate ways to enhance human welfare & happiness.

  10. “Tourism Planning” & “Tourism Policy” • Similarities: • Both deal with future development of a tourism destination. • Both emphasize strategic dimensions of managerial action.

  11. “Tourism Planning” & “Tourism Policy” (Continued 1) • Differences: • Policy is a “big picture”, while planning is in detail. • Policy is creative, while planning is practical exercise. • Policy has a very long-term strategy, while planning has a restricted short-term strategy. • Policy allow for unseen circumstances & technologies, while planning assume current conditions & technologies. • Policy confirms on “what” should be done, while planning confirms on “how” to achieve goals.

  12. Why Tourism Planning is necessary? • Planning is critical to having sustainable development and protecting the environment. • Planning can ensure that tourist development has the ability to realize the advantages of tourism and reduce the disadvantages.

  13. Planning Process • Define the system (ensure that policy & planning are working together). • Gathering data • Analyze and interpret data • Create preliminary plan • Approve the plan • Create the final plan • Implement the plan (this stage also monitors, follows up & evaluate).

  14. Goals of Tourism Development • Raising the living standard of people through the economic benefits of tourism. • Developing infrastructure and providing recreation facilities for visitors & residents. • Ensuring that development types are appropriate to the purposes of the areas. • Establishing a development program consistent with cultural, social, & economic philosophy of government & residents. • Optimizing visitor satisfaction.

  15. Obstacles to Development of Supply • Turning potential supply into actual supply. • Lack of shortage of accommodation. • Infrastructure capacity must meet maximum demand. • Financing. • Sufficiently trained & hospitable personnel. • Internet • Attitude of government & business leaders in destination area.

  16. Text Book • John Wiley 2009, “Tourism: Principles, Practices & Philosophies”, Charles R.Goeldner, J.R.Brent Ritchie, Eleventh edition. (Chapter 16)

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