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GNTP Business Forum

GNTP Business Forum. Paul Southby Chair – Invest in Nottingham Partner, Geldards LLP Transport for inward investors, developers, place-makers & businesses. Nottingham at a glance. One of UK ’ s eight Core Cities Capital of the East Midlands 640,000 residents in the conurbation

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GNTP Business Forum

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  1. GNTP Business Forum Paul Southby Chair – Invest in Nottingham Partner, Geldards LLP Transport for inward investors, developers, place-makers & businesses

  2. Nottingham at a glance • One of UK’s eight Core Cities • Capital of the East Midlands • 640,000 residents in the conurbation • One of UK’s six Science Cities • The UK’s 4th Greenest City • Two universities with over 60,000 students • 7th richest city in the UK • Just 90 minutes to London by train and under 5 hours to Paris • East Midlands International Airport - direct connections to Europe, USA, India and Africa • A top 6 UK shopping location and 34 million visitors each year • Home to 50 regional and national business headquarters • £3.5 billion planned investment of development over the next 10 years • Economy worth £11.2 billion

  3. Invest in Nottingham • Promotes Nottingham as a top UK business location • Seeks to attract new companies to the area and promote the growth of indigenous businesses • Maximises trade and export opportunities • Promotes the city’s key growth areas to bring new business to Nottingham.

  4. City Growth Plan ‘a place for innovative businesses and individuals to thrive’ • Fostering enterprise • Supporting all • Digital content • Lifesciences • Clean technology • Developing a skilled workforce • Building a 21st century infrastructure • Barriers to growth/areas for support

  5. Our investment More than £3.5 billion being invested in and around the City A combination of public and private sector funds, covering transport, infrastructure and the built environment.

  6. Nottingham - a Connected City • A first class transport interchange • Central UK location - most UK regions within two hours • Easy access to direct worldwide destinations, • Nottingham’s Train Station £100m revamp. • High speed trains every 30 minutes - London in 90 minutes • Direct connections to Eurostar • East Midlands Parkway • East Midlands Airport - direct flights worldwide, second largest freight airport in the UK • Nottingham has access to 3 junctions M1 motorway • Planned improvements to the A453 open for 2013 • NET Phase Two

  7. Transport - the Implications for Invest in Nottingham • Selling the City • Development and Growth • Quality of Life • Sustainable infrastructure programmes

  8. GNTP Business Forum – The Big Idea – Gary Smerdon-White 18th September 2012

  9. Contents • Background • Local economic context • Local transport context • Objectives • Public and Business • Public • Business • Future Direction

  10. Survey Objectives • Overview of public and business use of transport – 2000 travellers and 200 businesses • Find out the likes and dislikes of public and business • Explore perceived barriers to more sustainable, healthy behaviours and how these can be overcome. • Explore general attitudes towards sustainability • Identify opportunities for improving planning, delivery and promotion of sustainable travel

  11. Business and Public • Common objective: reduction of traffic congestion on roads also: • Making it easy for people to get around using a range of transport • A single (integrated) ticket for all local buses and trams. • Making journey times more reliable (by all means of transport). • Improving the safety of our roads. • Few ranked ‘improving information’ most important but Kangaroo? • Public (72%) and business (70%): good transport links. • Want a high quality bus service and good walking and cycling routes. • 49% of businesses and 37% of public: views on local transport listened to - positive increase from 2008.

  12. Public Travel Statistics • Over a quarter - no access to a private vehicle, • Majority used public transport - mostly bus. • 2008 to 2012 • Walking trips (+8%) – recession? • Cycle trips rose to 2% from 1% of all journeys • Minor reductions in bus travel and private car use, tram trips remained steady • Overall reduction by train, from 2% to 1%.

  13. Public Influence • Convenience now more important than cost, • Most people give little thought to their choice – particularly car • Almost a fifth of the cyclists cited cost and health • 53% of those who chose based on cost used bus • People generally perceive bus to be cheaper than car. • Preference of bus passengers is car  • Preference of significant proportions of car drivers, car passengers, tram users and taxi passengers is bus

  14. Public Satisfaction and Barriers • 86% of respondents rated their journey as good or very good - highest for tram (91%) and lowest for taxi passengers (78%). • Improvement in local train services in last 4 years. • Improvement in cycle infrastructure/ services since 2008 – safety issues • The majority – no significant barriers to using their ‘ideal’. • Those who aspire to drive increased slightly – young people • More and/or cheaper parking likely to result in more car use •  21% considering changing (from 12% in 2008) – 75% to more sustainable modes of travel – most to walking

  15. Business View • 72% perceived good public transport important • 86% ease of access for customers and visitors most important • 83% adequate transport facilities to receive deliveries important • 79% reliability of journey times (across all modes) important • Large businesses prioritising sustainable and active travel • Easy access for customers and visitors most important concern for SMEs.

  16. Business Attitudes • Since 2008 large businesses delivered - management role • SMEs - growing awareness of benefits of sustainable travel and more now following the example of larger employers • 71% encourage more sustainable travel to the workplace. • Main motivations – Environment, healthy lifestyles, car parking • 33% - nothing the local authority could do to assist • Need - Extending and enhancing the local public transport network (30%), providing cheaper public transport (14%) and enhancing cycle routes (6%) • Rising fuel costs, 35% changed their travel behaviour

  17. Business Fuel Price and Climate Change • Threat of climate change (83%) greater than the rising cost of fuel (62%). 2008/2012 reverse • Environmental factors increasing for large business operators. • SMEs pro-active in promoting a change in business travel behaviours as a response to rising fuel prices. • 21% are making fewer journeys and deliveries • 16% are encouraging car sharing • 14% are encouraging employees to use public transport more often. • Significant number encouraging staff to travel more sustainably by offering incentives to use smarter travel choices.

  18. Conclusions • Key priorities for future investment in infrastructure and services: • Reducing traffic congestion on Nottingham’s roads; • Making it easy to get around on a whole range of transport • Making journey times more reliable (by all means of transport) • Improving the safety of our roads. •  Some potential improvements and incentives • PT: Cheaper (27% of respondents) , Higher frequency (10% ) • Introducing a single (integrated) ticket • Increase public awareness of the Kangaroo ticket, • Cycling safely - targeted adult cycle training, safer routes for cyclists • Further support for businesses on walking and cycling

  19. Marketing Considerations • Cost and convenience - key levers for influencing behaviour • 77% to make more sustainable journeys, targeted incentives • Walking currently a very popular – a key intervention • Latent demand for car travel among public transport users – especially the young. • Overtly compare the true cost car travel with public transport in marketing materials • Retaining existing public transport users when the economic climate improves. • Threat of climate change and concern for the environment are key messages for Big Wheel Business Club 

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