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Unit 5 Advertising

Unit 5 Advertising. By Xinling Shi. Dialogue. 1 Where can you find advertisements? 2 Why do companies advertise? 3 Do you watch advertisements on TV? 4 Which are your favorite advertisements? 1. What is the advertisement for? 2. What will the ad be like

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Unit 5 Advertising

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  1. Unit 5 Advertising By Xinling Shi

  2. Dialogue 1 Where can you find advertisements? 2 Why do companies advertise? 3 Do you watch advertisements on TV? 4 Which are your favorite advertisements? 1. What is the advertisement for? 2. What will the ad be like 3 What suggestion seems to be the final decision?

  3. Agreement & disagreement Agreement: 1. I think it would be a good idea to do… 2. I agree with… 3. That’s true/ right. 4. Good idea!/ That’s great!/ Why not!/ Exactly! Disagreement: 1. I’m afraid I can’t agree with you. 2. Sorry, I don’t think so. 3. Do you (really ) think so?/ Do you think…? 4. I don’t agree (with …). 5. I don’t think you are right.

  4. Language points I think it would be a good idea to have comments from secretaries and typists who are already using it. (1)句中的 have comment from…表达“听取…的意见 ／评价”，listen to the views／opinions of…， You‘d better have comments from your teachers and classmates． (2) ---- I’m afraid I’m putting on weight． ------I think it would be a good idea to keep on doing morning exercises.

  5. Language points (3).comment可用作动词，表达“批评，评论”之意。 ①comment on／upon／about 对……作出评论，　 The critics commented favorably on his new book. No comment（无可奉告）

  6. Language points 2. We can bring in some humor too. bring in介绍，引进，相当于 introduce。 ①Bring in the washing; it looks like rain. ②He brings in an extra hundred dollars a month from his new job．　　　　 ③The farmers are bringing in apples.

  7. Language points 3.advertise:to make sth known to the public.(v.) Advertising (n): the business which concerns itself with making known to the public. Advertisement (n)=ad: a notice for something for sale. We should advertise for someone to look after the garden.

  8. Reading 1 What is one advantage of advertising? It makes a product cheaper. 2 How many people might work together to produce an advertisement? Five.

  9. Reading comprehension 1. The author thinks that advertisements _____. A. are welcome by everybody B. will increase the cost of products C. have bad influence on people D. can win more customers for a company 2. In Paragraph 1, which word does the writer use to express his idea that advertising is common? A. developed.B. popular. C. proved D. increase

  10. Reading comprehension 3. According to the text, advertisements may be used in ________ A. everythingB election C. scientific research D. education 4. How many means of advertising are mentioned in the text? A. 7. B. 9. 11.C. 13

  11. Reading comprehension 5. Which paragraph talks about the purpose of advertising? A. Paragraph 1.B. Paragraph 2. C. Paragraph 3. D. Paragraphs 4 and 5 6. When an advertising company makes advertisements, which happens first? A. Having a meeting. B. Collecting information. C. Writing a text. D. Designing the advertisements.

  12. Reading comprehension 7. What does “interview” mean in the last paragraph? A. See.B. Select. C. Visit.D. Ask questions. 8. What can we infer from Paragraph 2? A. Only a few things can be advertised. B. It is difficult to use printed things for advertisements. C. Political advertisements can only be seen in USA. D. Advertisements are everywhere for so many things.

  13. Reading comprehension 9. How many steps are there in making an advertisement? A. 4. B. 5. C. 6. D. 7. 10. When the advertisement is ready, it is shown only to a part of the country as a (an) A. review B. test C. performance D. interview

  14. Reading The title of the text and the first sentence of each paragraph( Paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences.

  15. Language points The development of radio, television，cinema， magazines and newspapers has gone hand in hand with development of advertising． ①Money doesn’t always go hand in hand with happiness．　 ②Ignorance and poverty often go hand in hand．　 ③I have no tapes to go with the book．　　 ④Hand in hand with reading，he has developed the habit of making notes．　　

  16. Language points Also present will be a person who thinks up an idea for an advertisement… A person who thinks up an idea for an advertisement will also be present… (1)表语+连系动词+名词主语+其他； （2）表语+代词主语+连系动词+其他。　　 ① Standing against the wall are the umbrellas that have just been made．　 ② A very honorable man he is．　

  17. Language points 2) think up 相当于invent，imagine。 Delighted, the girls thought up many good ideas． The prisoners tried to think up a plan for escape． think up，think out，think over，think of. think up，think out侧重于思考的结果，即是否想出了 办法、计划等；　think up主要表示“设想、构思”之意； think out主要表示“仔细思考并研究出（计划等）， 或者想透问题”等，两个短语均为动副结构；

  18. Language points 2.think up，think out，think over，think of. think over也为动副结构，侧重于思考，不涉及结果， 表达“深思熟虑，仔细思考”之意； think of主要表示“考虑，关心，想起，对……有 某种看法”之意，为动介（动词十介词）结构。 表示看法、评价之时，常用一些副词来修饰， 如think much／a lot／a great deal／highly ／well／ill of…（对……评价高／好／不好）； 若问评价如何，觉得怎样，常用what…think of…； 若表示“以为，认为”时，则用think of…as。　　

  19. Language points ①I can’t think of his name. ②You mustn’t think of him as being irresponsible. ③She gained confidence in herself as she thought the matter over．　 ④He put his whole heart into thinking up ways to improve the quality of heir Products．　　 ⑤His theory is so complicated that nobody can think it out．

  20. Language points 6.Isn’t it time you made someone’s life a bit easier？ It’s time we had our supper. Is It time you got things ready？ “该是做什么的时候了”， It’s time for sth. It’s time for sb. To do sth. It’s time for lunch. It’s time for children to go to bed.

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