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April 2013. Prepared for CITEL Greg Oliveau International Market Development goliveau@gogoair.com. CONTENT. 1. About Gogo – Who are we?. 2. Current Industry Trends – Why is inflight communications (IFC) important?. 3. Gogo’s Connectivity – Why are mobile satellite services important?.
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April 2013 Prepared for CITEL Greg Oliveau International Market Development goliveau@gogoair.com
CONTENT 1 About Gogo – Who are we? 2 Current Industry Trends – Why is inflight communications (IFC) important? 3 Gogo’s Connectivity – Why are mobile satellite services important? While Gogo is well known for our North American air-to-ground network, serving over 50% of the in flight communications market, IFC services from Gogo and daughter company Aircell also rely on the wide availability of aeronautical mobile satellite services (AMSS) including those provided by Inmarsat (L-band and Ka-band), SES and Intelsat (Ku-band) as well as Iridium and other providers.
THE WORLDWIDE IFC LEADER 12/2011 Gogo partners with Inmarsat for Global Xpress and SwiftBroadband services for Worldwide Aviation Connectivity Q2/3 2012 Gogo partners with AeroSat for Ku antenna and Intelsat and SES for Ku satellite service 11/2009 1 millionth Gogo customer 2006 Aircell Wins Exclusive FCC air-to-ground license 8/2008 Gogo Launch Q3 2011 Gogo Vision & Gogo Multimedia Platform launch 1994 Aircell Launches Service Jan 2013 Gogoannounces plans for Gogo Ku service on A320 & B737s 2013 2008 2010 2012 1991 - 2006 2007 2009 2011 6/2012 Delta announces plans for Gogo Ku service on 150+ aircraft international fleet starting in 2013 1991 Aircell Formed 1/2008 Nationwide ATG Network completed & product STC 2010 Milestone -1000th Commercial Aircraft systems installed 11/2011 Air China Launches Trial of Gogo’s In-Flight Entertainment Equipment 1/2012 Gogo establishes international organization 2002 Partnered with Iridium
OVER 2700 AIRCRAFT EQUIPPED WITH GOGO AND OUR SERVICES ARE NOW AVAILABLE INTERNATIONALLY. International aircraft connected U.S. aircraft connected UNANNOUNCED UNANNOUNCED
THE LEADER IN IN-AIR CONNECTIVITY Key figures through November 2012 ** Jan 2010 – Nov 2012
RECOGNITION OF GOGO’S INNOVATION AND VISION FAST COMPANY WORLD’S 50 MOST INNOVATIVE COMPANIES INC. 5,000 GOGO RANKED 960 IN A LIST OF THE 5,000 FASTEST-GROWING PRIVATE COMPANIES IN THE U.S. ERNST & YOUNG ENTREPRENEUR OF THE YEAR AWARD: TECHNOLOGY AWARD NAMED WINNER IN INTERNET SERVICES CATEGORY FOR TECHAMERICA FOUNDATION AMERICAN TECHNOLOGY AWARDS BEST ACHIEVEMENT IN TECHNOLOGY BY THE WORLD AIRLINE ENTERTAINMENT ASSOCIATION AIRCELL’S GOGO INLFIGHT INTERNET WINS WAEA AVION AWARD FOR BEST ACHIEVEMENT IN TECHNOLOGY
FAST BECOMING EVERYONE’S FAVORITE PART OF FLYING “I love Gogo’s inflight Wi-Fi. Makes BOS-SFO super-productive.” -@Dharmesh “I’m way more productive working on flights that have @gogo #Wi-Fi. Can’t imagine traveling without it.” -Joe Sprague, VP Marketing, Alaska Airlines 22,432+ Twitter followers “Agony of a full flight to SFO alleviated by availability of @gogo #psyched #productive #PersonalROI.” -@Tom Johansmeyer, Cross Border Media Group 58,097+ Facebook followers “Sometimes, the 2-4 hours I spend in the air is the most productive work time I have.” -Katie G
STAYING CONNECTED, PRODUCTIVE AND ENTERTAINED IN FLIGHT INFLIGHT ACTIVITY FOR GOGO USERS: social email shopping IM gaming vpn Source: Gogo Domestic Traveler A&U Research December 2012
RISING DEMAND FOR IN-AIR CONNECTIVITY Flight search engines recognize the importance of IFC and display Gogo availability on a sector-by-sector basis
DON’T GET LEFT BEHIND IN 2012, GLOBAL AIRLINES WERE ASKED WHEN WI-FI CONNECTIVITY WILL BE ONBOARD THEIR AIRLINE: SOURCE: IMS Research: The World Market for Inflight Wi-Fi and Cellular Connectivity 2012 edition
CREATING AN ENGAGING, COHESIVE INFLIGHT EXPERIENCE THAT BLENDS CONNECTIVITY, SHOPPING, AND ENTERTAINMENT - ALL WRAPPED IN YOUR AIRLINE’S BRAND. • Drives inflight connectivity sales • Segment passes • Time-based passes • Subscription passes • Web-based, modular and customizable to your brand • The only IFEC portal controlled from the ground • Supports all localization requirements: • currency • language • content 11| GOGOAIR.COM 2012 GOGO INC. AND AFFILIATES. PROPRIETARY & CONFIDENTIAL.
SOME OF OUR PARTNERS COMMERCIAL, SHOPPING, DESTINATION, CONTENT
BRAND & EVENT SPONSORING CREATE NEW REVENUE STREAMS THROUGH SPONSORSHIPS ON THE PLATFORM.
INTEGRATING WITH THE AIRLINE A SERIES OF APIs HELP DRIVE INFLIGHT CONNECTIVITY IN THE BOOKING PATH or WITH A LA CARTE SCENARIOS BUY BEFORE YOU FLY • Drive take-rates before the flight through multiple passenger touch points: • Airline websites • Kiosks • Mobile APIs INTEGRATE WITH FREQUENT FLYER PROGRAMS • Provide elite customers with complimentary Gogo passes • Create targeted campaigns for any high-value customer to drive trial & customer satisfaction
OFFERING SATELLITE CONNECTIVITY SOLUTIONS AND FULL SERVICE FOR ANY FLEET, BUDGET, AND TIMELINE *Range includes theoretical maximum speed 15| GOGOAIR.COM 2012 GOGO INC. AND AFFILIATES. PROPRIETARY & CONFIDENTIAL.
OPERATIONS AND SUPPORT GOGO BOASTS A LARGE, SEASONED STAFF TEAM SOLELY DEVOTED TO MANAGING PARTNER ACCOUNTS, CONSISTENTLY PROVIDING AVAILABILITY > 99% Network Management Data Center Network Operations Center Aircraft maintenance & control 24/7 live customer care Pre-launch testing
INSTALLATION EXPERTISE A TRACK RECORD OF SUCCESSFUL INSTALLATIONS MANAGED BY A SEASONED TEAM OF 130+ OPERATIONS PROFESSIONALS • 1,800 Air-to-Ground installations • Over 450 Ku installation commitments
For more information about Gogo and “everyone’s favorite part of flying” find us on • gogoair.com Primary and consumer website • gogoair.com/international International market website • gogoair.mediaroom.com Company information and media support • and on popular social media channels: • . . .