1 / 11

Hashtag Analytics - Find the best Hashtags for Social Media Strategy

In this presentation you'll learn what hashtag analytics is and the tools to analyze and track hashtags, start tracking hashtags.You can use hashtag analytics to track and dissect the social media strategies of your competitors. Use the best practices and tools to plan an effective hashtag marketing strategy that can scale your brand to the next level.<br>Visit : https://www.trackmyhashtag.com/

katefinch19
Download Presentation

Hashtag Analytics - Find the best Hashtags for Social Media Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HASHTAG ANALYTICS FIND THE BEST HASHTAG FOR SOCIAL MEDIA STRATEGY

  2. Hashtags are now used by every major social media platform. Although, the importance of hashtags differs on social media platforms. Some use hashtags excessively (Instagram). There are platforms (Facebook) where hashtags hardly matter for the users. However, one platform where hashtags mean a lot is Twitter. You just can’t imagine Twitter without hashtags.

  3. WHAT IS HASHTAG? If you are an avid Twitter user, you probably know what a hashtag is. Even though, for those unfamiliar with the term ‘hashtags’, using a (#) pound or hash symbol before a keyword or phrase (#justdoit) makes It a hashtag. The use of hashtags was also a great idea suggested by a user. Hashtags helped users categorize content, users could also use specific hashtags to increase the reach and impressions of their tweets. This made hashtags an effective marketing tool to increase your brand’s social media authority.

  4. HASHTAGS BEST PRACTICES Some of the best hashtag marketing practices: Use a hashtag analytics tool The first step is to choose an effective hashtag analytics tool to monitor your hashtag performance metrics in real-time. You cannot create an effective hashtag marketing strategy without research. A hashtag analytics tool https://www.trackmyhashtag.com/ can help you automate the analysis part, and provide useful statistics. TrackMyHashtag is an effective Twitter hashtag and event tracking tool that can provide real-time performance metrics. Perform thorough research The next step is using the hashtag analytics tool to extract insights and statistics. Analyzing your performance metrics of a hashtag can help you evaluate your social media presence. Depending on the insights you can define goals to achieve.

  5. Identify trending and popular hashtags Hashtags are the most effective tools when it comes to increasing your brand’s reach organically. You just need to find the right hashtag to increase the SEO authority of your tweets. Identify trending conversations Tracking trending hashtags can help you find popular discussions related to your brand. You can use these hashtags to enter into trending conversations to generate awareness about your brand. Taking part in these conversations can also help you get new followers and potential customers for your brand. Track hashtag analytics and performance metrics If you’re marketing your brand on Twitter, you must consistently track your content and hashtag performance metrics. Analyze your competitors You should analyze your performance metrics, but don’t forget about your competitors. Analyze your competitors social media and hashtag marketing strategies. You can also implement similar or improved Twitter marketing strategies to grow your brand.

  6. HOW MANY HASHTAGS SHOULD WE USE? Twitter - Expert marketers and brands suggest using 1-2 hashtags, tweets using more than 2 hashtags draw 17% less engagement. Instagram - Instagram allows its users to add up to 30 hashtags in each post. Although, Instagram posts with 9 hashtags have proven to drive the most engagement. Linkedin - use no more than 5 hashtags or the platform algorithm will mark it as spam. Facebook - Facebook also allows the users to post content with hashtags, however, they don’t seem to make a difference in terms of content performance. To be precise, posts with a hashtag tend to perform worse than posts without a hashtag.

  7. TRACK HASHTAG ANALYTICS There are various tools out there that can help you increase your brand’s social media presence. One such tool is TrackMyHashtag. It tracks hashtags, keywords or hashtag events in real-time and provides lots of useful hashtag analytics.

  8. MOST IMPORTANT HASHTAG ANALYTICS METRICS THAT YOU SHOULD TRACK Popularity Is the hashtag you are using popular? If so, how popular is the hashtag? Marketers tend to use only those hashtags that have a high search volume. The higher the search volume, the better engagement and reach for your tweets. Reach and Impressions Reach provides insights about the number of times a hashtag has appeared in the users’ timelines. Impressions are the number of users that have seen the hashtag. These metrics together can help you further narrow down the list of hashtags created based on popularity. Engagement You must analyze the engagement statistics for each hashtag. It will help you find the hashtags that drive the most engagement. Users Analyzing and identifying the kind of users that use the hashtag can help you make the final decision.

  9. WITH HASHTAG ANALYTICS Optimize your content strategy Know what users talk about you Monitor competitors Monitoring your marketing campaigns Identify the suitable influencers

  10. FOR MORE Visit : https://www.trackmyhashtag.com/ DETAILS Follow on social media https://twitter.com/trackmyhashtag https://www.linkedin.com/showcase/trackmyhashtag https://in.pinterest.com/trackmyhashtag

  11. Have a Good Day!

More Related