1 / 4

Health and Fitness Advertising

Uncover the truth behind fitness ads promoting quick and effortless results. Learn to spot false claims and make informed decisions on products and services. Evaluate ads for legitimacy and effectiveness in targeting consumer demographics.

katherinew
Download Presentation

Health and Fitness Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Health and Fitness Advertising Module B: Lesson 4 Grade 12 Active, Healthy Lifestyles

  2. Evaluating Advertising Claims • Advertising and marketing businesses for fitness products and services are aware of myths and misunderstandings and make advertising claims based on them. • Make unsupported claims that their exercise products offer quick, almost effortless ways to shape up, keep fit, and/or lose weight • There is no effortless, perspiration-free way to maintain a fit and healthy body • Be cautious or suspicious of any products that • Claim to make the body more attractive • Promise amazing results in a very short period of time

  3. False Advertising Alerts • Easy, effortless, and fast • “Spot” reducing • Faster than others • The fine print • Testimonials • Final total cost • Guarantees and warranties

  4. Ad Analysis • Have students bring to class fitness and/or health advertisements from a variety of media and identify • the product or service being sold in a given ad • the consumer demographic being targeted • the ploys used to sell the product or service • the claims made • the dubious claims made • the cost and payment options presented • Identify the similarities and differences between the ads. • Which ads are the most misleading, most effective, and most legitimate? • What knowledge the consumer would need in order to make an informed buying decision based on the information presented in the ad?

More Related