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Fiestas de Salud Latinas: Latino Nutrition Information Campaign

Fiestas de Salud Latinas: Latino Nutrition Information Campaign. Fiestas de Salud Latinas. Overview Rationale  Focus groups  Social marketing campaign Role of community health workers. Fiestas de Salud - Rationale. Fruits and vegetables are important to good health

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Fiestas de Salud Latinas: Latino Nutrition Information Campaign

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  1. Fiestas de Salud Latinas: Latino Nutrition Information Campaign

  2. Fiestas de Salud Latinas Overview • Rationale  Focus groups  Social marketing campaign • Role of community health workers

  3. Fiestas de Salud - Rationale • Fruits and vegetables are important to good health • Only 32% of Latinos in Hennepin County have an adequate intake* • High prices • Poor quality • Lack of meaningful, culturally relevant nutrition education * Hennepin County SHAPE 2002

  4. Fiestas de Salud – Focus Groups • Female • Latin heritage • Primary grocery shopper • South Minneapolis resident Group characteristics

  5. Focus Group Results Program/activity recommendations • Organize health fairs • Host fooddemonstrations • Develop home health parties

  6. Focus Group Results • Health and happiness • Economic benefits of eating healthy • Health benefits • Identify body function that fruit or vegetable benefits General themes for messages

  7. Focus Group Results Most effective methods to reach Latinas: • Friends telling friends • Latin radio stations • Church • Signage at grocery stores • Latin festivals

  8. Social Marketing Campaign Distribution methods:  Printed media  Radio  Community events (Community Health Workers)  Home health parties (Community Health Workers)

  9. Social Marketing Campaign

  10. Social Marketing Campaign

  11. Social Marketing Campaign • Materials distributed to grocers, community organizations, Latin festivals • Food demonstrations and nutrition education at Cub Foods grocery stores • Radio spots and live shows on La Invasora

  12. Fiestas de Salud Latinas • Health benefits of fruits and vegetables • Portion size • Ideas to increase consumption

  13. Promotoras 14 promotoras trained to conduct “Fiestas de Salud Latinas”

  14. Fiestas de Salud - Results • 32Fiestas de Salud • 7 church events • 14 Cub Food demonstrations • 1500 participants • Pre/post surveys administered: • Participants demonstrated 70% increase in knowledge • Participants found information user-friendly, culturally relevant, meaningful

  15. Promotoras Comments • Well-received by community • Family-centric approach to changing social norms • Focused on importance of communication in Latino culture

  16. Fiestas de Salud 2009 Continue: • Home health parties and faith-based community events • Food demonstrations in local groceries • Distribution of education materials Add: • Physical activity

  17. Fiestas de Salud - Recognition • Hennepin County, 2007 Customer Service Award • National Association of Counties, 2008 Achievement Award Winner • National Public Health Information Coalition, 2008 Silver Award for Excellence in Public Health Communication

  18. Fiestas de Salud Latinas ¡Gracias! Hennepin County Public Health Promotion Liliana Tobón Gómez Dianne Blaydes Sonja Savre

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